ProfiCRM: Marketing Mailings - Message Personalization

What this solution does

The Proficrm: Marketing Mailings module provides tools for organizing email marketing on your website and within the Bitrix24 CRM system. The solution enables owners of online stores and corporate portals to increase sales and brand awareness with minimal costs. This effect is achieved through email personalization based on data from Bitrix24 and their automation. Each message sent by the module directs the customer to place an order and keeps them within the company's ecosystem.

Practical module effectiveness

To illustrate the value, consider a real case from a children's clothing store. Over three months of using the module, 8,252 emails were sent, resulting in 99 orders. The average monthly profit from orders acquired via email campaigns was approximately 200,000 rubles. Additional examples with figures are provided below.

Authoranger: more than 900 orders in 1.5 years thanks to email campaigns.

Implementation example: MEGASPORT sent over 8 million trigger emails in one year using the Message Personalization module from the ProfiCRM solution.

The ProfiCRM Marketing Mailings - Message Personalization module extends standard functionality by offering significantly more scenarios for both triggered and manual campaigns. It provides more flexible segmentation of databases from Bitrix and CRM systems, along with enhanced analytics for measuring campaign effectiveness. Email templates and scenarios are more functional for customization to client needs. The solution works with the 'Start' license, enabling the creation of a cost-effective mailing service.

The module supports triggered mailings, which automatically send personalized emails to users based on their actions on the website or in the CRM. It features flexible manual mailings for mass distribution across Bitrix contact databases, with filtering capabilities for information blocks, orders, users, subscribers, carts, and CRM data. The package includes components for collecting a subscriber base on the website with various display logic options. Subscriber segmentation is handled through user groups and internal Bitrix tools. Additionally, the module allows importing subscribers from various Bitrix entities to replenish the marketing mailing database.

The ProficRM mailing module enables one-click unsubscribe functionality, with all refusals recorded in a dedicated list for detailed analysis. The system automatically collects server logs to identify undeliverable email addresses and supports manual addition of addresses marked as spam by users to blacklists. Comprehensive statistics are provided for all campaign parameters, including open rates, click-through rates, email client data, and the number of orders. Each mailing can be modified using PHP to create unique sending scenarios tailored to specific requirements.

Triggered and flexible manual marketing campaigns

The module supports working with the customer database in an automatic mode following the "set it and forget it" principle, as well as in manual mode to notify clients about promotions. The package includes standard email sending scenarios for various categories.

Integration with Bitrix24 CRM enables universal campaigns with flexible filtering for contacts, companies, deals, and smart processes.

Scenarios for orders and shopping carts include universal filtering by orders, automatic email sending upon order status changes, requests for reviews on Yandex.Market, and motivational messages for abandoned carts.

User scenarios cover notifications for registered users who have not made a purchase, birthday greetings, invitations for inactive users, and universal campaigns with flexible user filtering.

Universal campaigns with flexible filtering are available for information blocks.

The marketing campaigns section includes notifications for users registered within the module.

The 'ProfiCRM: Marketing Mailings' module provides capabilities for message personalization. The system supports automated mailings across three main scenarios: notifying subscribers about new items in a product category, alerting about new products from a specific brand, and sending mailings to pre-defined subscriber groups. For users who have previously received messages, a flexible mechanism for re-sending based on the history of sent notifications is implemented.

Email scenarios offer advanced capabilities: filtering recipients by parameters, generating discount coupons, dynamically displaying recommended products, and tracking items viewed by the user. Custom scenario development is available upon request to meet specific business needs, with an average implementation time of 5 to 10 hours.

Graphical analytics are collected for each email campaign. A user who clicks through to the website from an email is attributed to that campaign for order tracking purposes within 3 hours of the click.

General statistics include:

- number of emails sent per day and open rate percentage;

- open rates by day and time of day;

- click-through rates from all emails and from opened emails only;

- link clicks by day and time of day;

- a list of links with click counts;

- analytics by email domain (mail.ru, yandex.ru, etc.) showing open and click metrics.

Discount coupon statistics cover:

- coupon distribution activity;

- creation and sending rates by time of day;

- coupon usage rate;

- coupon redemption activity;

- usage patterns by time of day;

- total order value generated by coupon usage.

The module tracks orders placed by users using coupons. Statistics on orders from customers participating in the mailing campaign are available. Conversion to orders is displayed based on data regarding sent and opened emails. Metrics include the count of sent and opened messages alongside the number of created orders. The system tracks the value of user orders by day and generates a complete list of orders placed by users.

ProfiCRM: Marketing Mailing — Message Personalization

Subscriber Base Collection

The module provides a set of components for collecting email addresses that can be placed anywhere on the website. Ready-made templates are available for the following elements: a bottom site panel, a pop-up window triggered by a timer or element click, and a subscription form for groups, product categories, and product brands.

The subscriber list contains information about the component through which the user was added, as well as the subscription page and the source of the client's referral.

Audience Segmentation

The tool allows dividing the base into groups created by the user. Each group has separate settings for synchronization with external services.

Importing subscribers into groups is possible from the following sources:

- Web forms

- Subscription and mailing section (subscriber list)

- Online store buyers

- System users

Unsubscribe Management

Email addresses of unsubscribed users can be added manually, automatically upon clicking a link in a message, or imported in bulk.

Blacklist

Addresses are added to the blacklist manually or automatically by parsing server logs with error codes.

Mailing Functionality

The module also includes the ability to create agents for automating the message sending process, as well as test and operational modes for debugging processes.

The module provides ready-made email templates with flexible customization options via a visual editor. The administrative interface supports the use of PHP for modifying mailing logic to meet specific requirements. The solution's architecture allows for the easy creation of custom automation scenarios. Subscribers are stored in a dedicated database, and segmentation is managed through categories with extensive integration capabilities within the system.

A professional implementation service for automated email marketing is available. Specialists develop a strategy and configure email chains to automatically generate sales based on user actions.

The module can be installed in demo mode for a 14-day trial period. Scenario chain configuration is performed using video tutorials provided in the documentation. Once launched, users monitor conversion rates and receive orders.

General iT can handle the implementation of “ProfiCRM: Marketing Mailings - Message Personalization”, from installation to configuration and compatibility checks.