Online website SEO audit

An SEO audit is a structured review of technical health, indexing, metadata, site structure, content, links, mobile experience, performance and structured data, followed by work prioritisation.

A quick SEO analysis usually shows individual metrics. A full audit connects issues, assesses their impact and defines the order in which they should be fixed.

CMS access is usually not required for an initial external review. It may be requested separately for deeper diagnostics or implementation work.

Publicly accessible pages can be reviewed using public data. Closed sections, admin interfaces and actions requiring authorisation are outside this type of audit.

Yes. The audit model includes mobile experience and performance, including factors that can affect usability and organic visibility.

Yes. Title, Description, H1–H6 and relevant Schema.org markup are reviewed, including their consistency with visible page content.

No. The online check collects technical signals and findings from the pages it can access. It does not establish that the entire website is free of issues or replace analysis of search intent, competitors, analytics and business processes. A specialist verifies findings, distinguishes errors from acceptable decisions and prioritises implementation.

Audits are especially useful after major changes, migrations and redesigns. Actively developed websites also benefit from periodic reviews and monitoring of critical signals between them.

Yes. General iT provides full-cycle SEO, content work, 1C-Bitrix development, integrations, infrastructure work and advertising. The scope is defined from the actual audit findings.

Yes. Development, component optimisation, integrations, performance and technical SEO for 1C-Bitrix websites are core areas of our work.

No. An audit runs in the background. Return to the page to see its status, and use audit history to revisit completed results.

The region and queries provide context for your goals. Choose a region from the suggestions and add up to 20 unique queries you want to review.

The cost of a separate audit depends on website size, page types, target regions, queries and review depth. Before work begins, we agree which areas are included: technical health, structure and landing pages, content, competitors, analytics and user journeys. Fixes and ongoing SEO are estimated separately. A website address and a description of your goals are enough for an initial estimate.

Within the agreed scope, you receive verified issues with example URLs, explanations of their impact and priorities. Implementation tasks describe the expected outcome and how to check it. Access limitations and questions requiring more data are recorded separately. Your own team can implement the tasks, or you can discuss implementation with General iT. Issuing a report does not mean the fixes have been completed.