Аккаунт в General iT
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Marketing
Help people understand your product, get answers and take the next step. We handle ongoing publishing, visual content and audience communication on VK and Telegram.
Your brand’s editorial team
Every post has a purpose. Explore how different topics help people understand the product and make contact.
An illustrated guide
Start with the customer’s situation and explain the selection criteria. Help people recognise their needs and understand what matters.
A question answered
Explain the stages, terms and your team’s involvement. Help people understand the offer before they speak to a manager.
A relevant offer
Connect useful content to a specific action: ask a question, describe a task or request a quote. Keep the invitation clear and grounded.
This illustrates a content approach. Topics, frequency and formats are agreed around your product and resources.
Discuss my social channelsA community is people
We collect questions, respond within the agreed scope and pass inquiries to the right people. Feedback becomes material for the next useful post.
Response hours, approved topics and the handover of complex questions are agreed before management begins.
An example inquiry flow
How do I know which option will suit me?
Tell us what you need the solution for. We’ll suggest where to start.
Pass the context to a specialist when the question needs selection advice, a quote or details beyond the approved materials.
An organised editorial process
You know what is being prepared and where your input is needed. Product facts and commitments are checked before publication.
Gather product information, existing assets and a contact for questions.
Develop topics, copy and design in your brand’s voice.
Check the details and agree on the publishing schedule.
Manage the channels and use audience feedback in the next plan.
The scope of work
Review your product, existing communities and customer questions. Define the role social media should play in your business.
Develop content themes, choose formats and agree on frequency. Account for company news and seasonal demand.
Create posts and visuals in the agreed style. Verify detailed product information with your team.
Review descriptions, navigation, links and contact options. Make the visitor's next step clear.
Handle comments and messages within agreed guidelines and hours. Route inquiries to the responsible team members.
Review content, audience responses and available traffic data. Update topics and plans based on what we learn.
Pricing and setup
After reviewing your brief, we will agree on channels, posting frequency, content formats and response handling. Pricing reflects that scope; photography, video production and paid promotion are discussed separately where needed.
Social media management brings together planning, content production and audience communication. It helps a business explain its product consistently, answer recurring questions and stay connected with its audience. Topics and formats should reflect customer needs as well as channel capabilities.
General iT treats community management as part of the customer journey. Content can support discovery, website visits and repeat inquiries, while sales also depend on the product and your team. We agree on channel roles and available measurement methods so future decisions are grounded in observable data.
Before we begin
We manage VK communities and Telegram channels, choosing channels to fit your audience and business goals. Each channel gets its own role, content formats and approach to subscriber communication.
We need product information, available assets and a contact who can verify facts and approve content. We agree on your team's involvement in advance, including the handling of complex questions and customer inquiries.
The fee depends on the number of channels, posting frequency, content complexity and message-handling scope. After reviewing your brief, we provide a clear scope and quote; extra production and advertising are agreed separately.
We select measures that fit the goal: content responses, product questions, visits and available inquiry data. Reach and follower counts are considered alongside interaction quality, without promising guaranteed growth.
Ongoing channel management and paid audience acquisition are separate services. If your goals call for ads or creator placements, we will propose them separately and agree on the work and budget.
The next step
Share your channel links and tell us about your product. We will discuss whom you want to reach and what level of ongoing support you need.