Catalogue · demand · purchase
Ecommerce SEO
Connect search intent with categories, selections, product pages and a clear path to purchase.
From an initial question to a clear plan
Understand.
Choose.
Act.
Two service pages and twelve detailed guides. Find your challenge, understand its causes and choose a sensible next step.
Your question
- Find the cause
- Understand the solution
- Build a plan
Two service pages
Explore an approach for your website
Structure · components · implementation
SEO for a 1C-Bitrix website
Review configuration, templates, integrations and website development through one agreed plan.
All 12 guides
Start with the problem holding your website back
Search and structure
How search engines find pages and why visibility changes.
Search visibility
Why your website is missing from Yandex or Google: a practical check
A website that opens from a direct link is not necessarily included in a search index or shown for the queries you care about. First identify the stage at which the problem occurs. This helps you investigate the cause and avoid changes that affect the whole site without a clear reason.
Rankings and traffic
Rankings and search traffic have dropped: how to investigate
A traffic decline is a signal to investigate, not a diagnosis. Its cause may involve measurement, changing demand, page accessibility or the competitiveness of the offer. Break down the overall number first: identify where impressions, clicks or enquiries decreased and when the change began.
Queries and pages
Keyword research and site structure: deciding which pages you need
A keyword set is a researched collection of the searches your future customers make. It helps you decide which pages a website needs, what each page should explain and where visitors should go next. Its useful output is a prioritised map of demand and pages.
Indexing rules
Robots.txt, sitemaps and canonical URLs: explaining your site to search
These terms often appear together in an SEO report, although they address different questions. Robots.txt controls crawling, a sitemap communicates URLs, and canonical annotations identify the preferred version of similar pages. Understanding their purposes makes recommendations easier to assess and helps avoid substituting one control for another.
Catalogues and technical foundations
How to create useful pages and preserve the customer journey.
Catalogue filters
Store filters: which pages belong in search?
Filters help shoppers narrow a range by brand, colour, size or purpose. Each combination can also create a new page address. SEO needs to identify genuinely useful landing pages while preserving convenient product selection, rather than presenting every possible combination as a page for search engines.
Website speed
A slow website: how to find the bottleneck
A slow website does not automatically need a new server. A visitor may be waiting for a response, a large image, a script or the next visible update. First identify where the time is being lost. This guide helps you describe the problem clearly and choose a useful next step without changing settings at random.
Website migration
Website migration: preserving useful URLs and search visibility
A migration can mean a new domain, platform or catalogue structure. Visitors still need familiar links to take them to the right information. Search engines need a consistent connection between old and new URLs. Preparing and checking that connection helps manage risks, but cannot guarantee unchanged rankings.
Enquiries and choosing channels
How to understand results and choose a suitable approach.
Enquiries and conversion
Visits without enquiries: understand the customer journey
More traffic does not automatically mean more relevant enquiries. The audience may be wrong, the offer or form may create friction, or a real enquiry may be missing from the report. Start by checking measurement, then review the journey from the source of the visit to contact with your company.
SEO and ads
SEO or Yandex Direct: how to choose and combine them
Begin with the business task rather than the channel’s name. One company needs to test a new offer, another needs to develop a catalogue, and a third needs to understand why existing visits do not create enquiries. SEO and advertising can address different parts of that work. Define the goal, constraints and website readiness first.
SEO costs
What determines the cost of SEO?
Two websites with the same number of pages can need very different work. One may need a few template fixes and a clearer offer. Another may need catalogue changes, duplicate-URL investigation, data-exchange checks and analytics. Here is how to understand an SEO proposal and compare the work behind its price.
Partners and reporting
How to choose an SEO provider and evaluate the work
A polished report does not explain what changed on the website or whether the business benefited. Assess a team by how it investigates your goal, explains decisions and demonstrates completed work. This sequence helps website owners choose and review a provider without needing specialist knowledge of search algorithms.
AI answers
How a website becomes a source for AI answers
A search service may assemble an answer from discovered material as well as show a list of pages. Businesses should distinguish a brand mention, a source link and an actual customer visit. Here is what can be improved on your own website and how to measure it without promises to place a company inside every AI model.