Traffic and audience
View page views, visits and visitors for your selected period. Explore audience locations, devices and browsers.
General iT Metrika · free
Free analytics for your website
Discover where visitors come from, what interests them and which actions they take. Bring your website insights together in one clear dashboard.
Free to useOne General iT accountMultiple websites in one dashboard
Traffic
Follow interest in your website
Sources
Discover valuable channels
Actions
Explore the visitor journey
From data to decisions
Understand what happens on your website
Web analytics helps you evaluate marketing, spot changes in traffic and find pages that need attention.
Traffic sources and UTM tags
See whether people arrive from search, advertising, links or direct visits. Use UTM tags to compare campaigns.
Popular pages
Discover the content visitors read, where they begin exploring your website and where their visits end.
Goals and meaningful actions
Set goals for important events, such as a confirmed enquiry, a page view or a link click. Track the actions that matter to your business.
Visitor behaviour
Explore behaviour maps and session recordings when the relevant data collection is enabled. Find out how easy your pages are to use.
Online store sales
Analyse products, purchases and refunds after configuring your store events. Relate orders to traffic sources.
General iT · Metrika
See your website from different angles
Move from the overall picture to a particular page, campaign or action. Select a website and date range, compare reports and test your ideas.
Follow the trend
See how traffic changes and identify periods worth a closer look.
Explore your sources
Open traffic and UTM reports to understand the contribution of individual channels.
Improve your pages
Review interest in your content and goal completions. Check the results after making changes.
General iTMetrika
Website overviewTraffic sourcesEnquiries and goals
The whole picture in one place
Illustration of service features
A simple start
Connect Metrika step by step
You need a General iT account and access to add a script to your website template.
Get started for free(opens in a new tab)Sign in to Metrika
Open metrika.git.ru and sign in with your General iT login and password or your phone. Choose Create account if you are new to General iT.
Add your website
In Counter, enter a name and domain, then choose Add website. Each project has its own counter.
Choose its appearance
Open Configure counter. Choose a badge appearance, or select No badge. Then choose Copy code. You can set the badge position after installation.
Install the code
Add the supplied script to the head of your shared website template so it runs on all required pages. If someone maintains your website, send the code to them.
Check data collection
Choose Check installation, then open a public page on your website. Check the counter status and incoming page views in the dashboard.
Set up analytics for your needs
Once the counter is installed, add the tools your project needs.
Goals and sales
Add meaningful actions in Enquiries and goals. Configure your online store events to enable sales reports.
External data sources
In Connections, choose an available service and authorise access: Yandex Metrica, Yandex Webmaster, Google Search Console or Google Analytics 4.
Data collection and consent
Review data collection settings and visitor consent. Behaviour maps and session recordings require the relevant collection to be enabled separately.
Register once
Your General iT account already works
Already use General iT services? Sign in to Metrika with the same credentials. If you are new to General iT, create your account when you first sign in.
- Switch between your websites
- Invite teammates with a General iT account
- Choose viewer or editor permissions
General iT · Metrika
Useful analytics. Free to use.
General iT Metrika is free to use. Add your website, install the counter and explore reports without a subscription fee for the service.
Start with traffic and sources. Configure additional reports as you need them.FAQ
Frequently asked questions
What is General iT Metrika?
It is a free web analytics service. It helps you track website traffic, traffic sources, popular pages and visitor actions.
Is Metrika really free?
Yes. General iT Metrika is free to use, with no subscription fee for the service.
Do I need another account?
No. Use your existing General iT account. If you do not have one, choose Create account on the Metrika sign-in page.
How do I install the website counter?
Add your website in Counter, choose its appearance and copy the code. Add it to the head of your shared template, choose Check installation and open a public page on your website.
Can I collect statistics without displaying a badge?
Yes. Select No badge in the counter settings. The counter will collect data without displaying a badge on the page.
Can I connect multiple websites?
Yes. Add projects in your dashboard and switch between them. Each website has its own counter and reports.
How do I give a teammate access?
Open Access, enter the email or phone of a registered General iT user, and choose Viewer or Editor. Editors can also manage access.
Can I connect other analytics services?
Connections lists Yandex Metrica, Yandex Webmaster, Google Search Console and Google Analytics 4. Choose an available connection and authorise access to the relevant website or counter. External reports are shown separately from Metrika statistics.
How do I collect enquiry and sales data?
Add goals for the actions you need. Confirmed enquiries require a successful submission event; purchases and refunds require online store events. A button click alone does not confirm an enquiry or order.
Why is there no data after installation?
Check the domain, code in your template, counter status, selected website and date range. Open a public page after installation. Review consent settings and content blockers. Contact General iT support if data is still missing.
Get to know your website better
Connect free General iT Metrika and make informed decisions.