How much does an hour of checkout downtime cost a store
A training model helps estimate the direct cost of a checkout failure, account for recovered purchases, and determine when it makes sense to pay for faster response.
Вера
6 minViews3
GENERAL IT · JOURNAL
Business & technology
Decisions, teams and digital services.
In the feed
14 stories
Free Shipping: What Threshold Won't Eat the Store's Margin
A teaching model helps calculate the free shipping threshold based on cart margin, variable costs, and subsidies, then test the rule against real orders.
Вера
5 minViews4
10% Discount: How Many Additional Orders Are Needed to Maintain Results
The discount percentage applies to the price, while the store's loss applies to the remainder after variable costs. A sample calculation shows when an increase in order volume compensates for the price reduction and how to verify promotional combinations.
Вера
5 minViews1
How a Website Can Sell 24/7
A website never gets tired, never takes weekends off, and can guide a customer to a lead at any time.
How a Website Can Work for Your Business Instead of You
What changes in business when a website does more than just exist—it actually performs its intended function
Lowest Price in the Price List: Why Buying from Two Suppliers Can Be More Expensive
On a test cart, we count items and two deliveries, find the volume threshold, and determine what conditions are missing for automatic supplier selection.
Вера
5 minViews0
Automation Saved 38 Hours: Why Store Expenses Might Not Have Decreased
We calculate verification time, manual exceptions, and integration support. A case study helps distinguish payment reduction from team time release.
Вера
5 minViews1
E-commerce Store Cost After Launch: Calculate the First Year, Not Just One Estimate
Two development proposals may differ in launch price yet end up nearly equal in the first-year budget. We analyze data migration, integrations, support, changes, and team time using a single educational calculation.
Вера
8 minViews5
Free shipping from 5,000 rubles can cost more than it brings
The same cart total does not mean the same logistics margin. A hypothetical calculation shows how to set a threshold based on order composition and verify the promotion's result without confusing revenue with profit.
Альбина
5 minViews0
VK Announces Bonuses for Small Businesses: How to Verify Ads Without the Illusion of Cheap Sales
Nearly one billion rubles in bonuses over six months reflects advertiser support, not revenue. I analyze how to evaluate a store campaign while accounting for these bonuses.
Альбина
3 minViews0
Yandex Introduces "Reliable Business" Status: What the Badge Means for Shops and Service Sites
Yandex's new status is tied to buyer experience. I analyze the published criteria for stores and how reputation management benefits businesses even without the special badge.
Альбина
3 minViews0
Yandex Metrica Introduces Industry Benchmarks: How to Tell If Your Site Slipped or the Whole Market Did
The new Metrica report lets you compare your metrics against industry standards. I explain how to select a comparable group and avoid mistaking an average value for a mandatory sales target.
Альбина
3 minViews1
Yandex Announces Autumn Ad Discounts: Why Cheap Impressions Don't Equal Orders
In September, Yandex introduced seasonal terms for display ad formats. I analyze what an impression discount means and what business owners should verify before launching a campaign.
Альбина
3 minViews0
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