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Search, content and organic traffic growth.
We examine how to distinguish a soft 404 from a standard error, verify the exact URL in Google and Yandex, and select the correct response: 200, 301, 404, or 410.
We examine five distinct page states—Sitemap entry, current response, crawling, indexing, and impressions—and compile a separate checklist for Google and Yandex.
I explain why a green lab score can differ from field metrics, how to compare like-for-like conditions, and how to find the cause without guesswork.
I analyze Google's average position by individual impressions and demonstrate via a sample calculation how device composition can shift the overall metric without movement within segments.
The product card shows one price, JSON-LD another, and the feed remembers a third. We analyze where to find the source of the discrepancy and how to verify product variants without relying on enhanced snippet promises.
A different canonical URL does not always indicate an error. We examine how to compare a pair of pages, identify conflicting signals, and distinguish normal deduplication from the loss of independent intent.
Which filter combinations should become search landing pages and which should remain a buyer's working tool: criteria, technical limits, and post-launch verification.
Tutorial example with computers and phones: 4.4% converts to 3.6% despite growth in both groups. We calculate weights and separate the report explanation from proof of causes.
A crawl disallow directive may prevent a bot from seeing a page exclusion instruction. What signals to check in Yandex and Google, and why search settings do not protect closed data.
The main image has request wait time, download time, and display time. Analyzing these stages reveals why further file compression does not improve LCP and what task to assign to the developer.
Old models may still have buyers, owners, and useful specifications. The choice between archiving the card, redirecting, or deleting it depends on what task the page still serves.
A practical scheme for pages 2, 3, and beyond: separate URLs, standard links, canonical addresses, filters, and crawl control after implementation.
What to gather before an SEO audit for an online store, how to distinguish symptoms from root causes, and what criteria to use for accepting recommendations and setting priorities.
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