Aspro: Optimus - Online Store

What this solution does

Aspro: Optimus is a universal standard solution for creating online stores of any niche. The template is suitable for businesses in clothing, electronics, children's goods, auto services, furniture, and other sectors. The solution ensures fast page loading, a structured catalog, and support for trade offers. The product is designed with user needs in mind for effective online operations.

Key capabilities:

Project launch is possible within one week.

Responsive design ensures correct display on computers, tablets, and smartphones.

Modern design with flexible layout settings to attract and retain visitor attention.

Marketing tools to increase average order value and transaction count: landing pages for the catalog, cross-selling, discount and gift systems, and a one-click purchase function.

Personalization tools to boost conversion: blocks for 'Personal Recommendations' and 'Similar Products', subscription to promotions, and other capabilities for audience segmentation.

The template ensures fast page loading and high catalog performance even with a large number of product offers. It supports PHP 7, implements LazyLoad technology for deferred image loading, and allows switching between compact and expanded element views. Integration is available with Yandex and Google services, the Bitrix24 CRM system, the Aspro.Cloud platform, and other modules. Online cash registers are supported.

Aspro: Optimus is a ready-made e-commerce template for the 1C-Bitrix platform. The solution provides a basic structure for building an online store, including standard modules for content and catalog management. Compatibility with specific 1C-Bitrix versions depends on the current system configuration. The template does not include features developed by third-party companies and is not a product of external vendors.

Technical documentation and support are available via the developer's official website.

Aspro: Optimus is a ready-made e-commerce template for the 1C-Bitrix platform. Developed by Aspro, this solution is designed for rapid deployment of online stores with extended functionality. For technical assistance, visit the official support portal at aspro.ru/support.

Project launch is an important event for any business. To use resources efficiently, we assist with the launch, setup, and adaptation of the site to the specifics of your business.

Detailed documentation for the ready-made solution, a knowledge base with answers to non-standard setup questions, and free technical support are always available. Video reviews of solution updates are published on the YouTube channel.

The Aspro: Optimus e-commerce template includes over 300 ready-made materials. The solution supports the latest updates of the 1C-Bitrix platform and provides integration with third-party services. Functional capabilities include a Gifts module and discount prediction algorithms. The catalog is equipped with an intelligent filter using a facet index for instant search. Site performance is enhanced through the Autocomposite technology. The buyer's personal cabinet contains a complete order history. Search functionality is implemented using the Sphinx morphological engine. Integration with the Bitrix24 cloud CRM system is supported. A free mobile application is available for store administrators.

Adaptive design for all devices

The template ensures correct display on smartphones, tablets, and desktop computers. The site functions as a digital business card: links can be shared online, and a QR code can be placed in physical retail locations. The product catalog maintains readability and structure on any screen.

Homepage and banner system

The homepage builder allows you to structure content that meets customer expectations and addresses key questions during the first visit. This enhances the project's uniqueness and keeps visitors focused on important elements from the first seconds.

For product presentation and highlighting promotions or seasonal offers, user-defined backgrounds are available for sections and subsections. The banner system supports ad placement in various site areas: side, main, and floating blocks effectively highlight products or inform about current promotions.

The Aspro: Optimus online store template by Aspro accelerates the product selection process. The catalog and product detail pages feature product and offer comparison, price adaptation for different user groups, and extended availability indicators (high/low stock) or exact quantity display. Questions regarding delivery, specifications, and warranties are addressed through teaser blocks for catalog sections, description tabs, and a dedicated tab for extensive specifications. The interface includes a countdown timer for promotions and subscription sign-up elements. This setup enables customers to access comprehensive product information and make a selection in just a few clicks.

The Aspro: Optimus e-commerce template features an intelligent catalog filter for rapid product selection and supports trade offers to expand the assortment. The interface allows easy switching between product variants and viewing items in a large format with a photo gallery, facilitating detailed evaluation. The system includes an extended availability indicator configurable for different customer groups, displaying stock levels as categories (high/low) or exact quantities. The filter enables users to quickly narrow the selection to a few items with specific parameters, accelerating the purchase decision process.

Tools for increasing average order value: personalized recommendations and cross-selling

Meet customer expectations by offering products that are truly interesting and necessary for buyers. Configure personalized recommendations on product and cart pages: display similar items and accessories for main products, assemble sets and bundles for special offers. An individual approach increases customer loyalty, encourages repeat purchases, and leads to recommendations of your online store to friends and family.

Flexible sales via landing pages in catalogs and reviews

Create targeted landing pages within catalogs and review sections to display specific products and improve the conversion rate of individual pages. Engage buyers with promotional items in the catalog or drive traffic to thematic landing pages.

Examples of landing pages on the demo version:

Sportswear collection;

Bosch drill collection.

Mobile adaptation for active sales

The template provides compact and expanded layout options for interface elements optimized for smartphone screens. Breadcrumbs, product lists, and smart filters are displayed in a format that maximizes appeal to the target audience. Smartphones can display the maximum amount of product information, while navigation is streamlined for ease of use.

Content sections to build customer trust

These features allow you to present your online store and team to potential buyers. You can publish information about staff, invite visitors to other branches, or share the latest news.

Company presentation content sections:

- Employees

- Job openings

- News

- Stores

- FAQ

- Pages: About Us, Articles, Help, Payment Terms, Delivery Terms, Product Warranty, Contacts

The checkout process is simplified by the one-click purchase feature, which helps minimize abandoned carts. Visitors can quickly provide their details to a manager who completes the order in real time. The system supports selecting the optimal cart type for the specific target audience of the site.

For out-of-stock items, the behavior of the add-to-cart button can be flexibly configured: add the item to the cart, hide the button, switch the order to a pre-order status, or offer a subscription for product restocking. The project adapts to business specifics to generate revenue from the first day.

Capabilities include predictions, multiple price types, and a gift system to enhance customer loyalty. Cross-selling tools are configured to display related products. To encourage purchases, the system uses savings indicators next to the price, stickers with arbitrary names, and discount predictions in the product card. The system helps maintain sales volume through timely reminders to customers.

The Aspro: Optimus online store template provides tools for collecting customer feedback, configuring newsletters, and adding social media links to the site footer. The solution includes 10 ready-made color schemes with the ability to define custom colors. It supports integration with the Google Fonts library. Three background options are available: light, dark, or custom. The menu can be displayed in color, light, or dark mode. The shopping cart is available in two layouts: in the header or as a floating element. Trade offers are displayed in SKU format. The smart filter supports three display modes: horizontal, vertical, or compact. For each catalog section, the product list view can be individually configured as a list, grid, or table. Features include quick product preview and sorting capabilities. The product detail page is available in two variants: with tabs or as a landing page without tabs. Product image viewing supports two modes: magnifying glass or pop-up window. The product page displays recommendation, similar items, and accessories blocks within tabs. The checkout page is available in two versions: with open blocks or with closed blocks.

The Aspro: Optimus e-commerce template provides separate areas for catalog section descriptions and additional SEO text. It supports setting a minimum order amount limit.

Marketing tools allow for traffic analysis, hypothesis building, and testing to attract target audiences. The solution integrates with Yandex and Google Commerce services, Yandex.Metrica, Google Analytics, the Bitrix24 CRM system, and other modules. Recording every customer interaction improves manager efficiency with new leads.

Full integration with 1C: Enterprise is supported. This includes exchanging product information (descriptions, photos, properties), transferring prices and stock levels, exchanging order data, and real-time synchronization.

Various delivery and payment methods are supported. Automated options include Russian Post, EMS, UPS, DHL, SPSR, and others. Configurable options include self-pickup, courier delivery, and more. The system accepts payments via Visa, MasterCard, Yandex.Money, WebMoney, PayPal, and other payment services.

The Aspro: Optimus partner program provides tools to increase earnings. Partners are allocated a demo server without developer contact details. Access is granted to a partner training course and priority technical support. Access is provided to a closed section on the Aspro website with marketing materials for promoting studio services. The Management Center in the admin panel of client sites is available. Partners receive access to a closed Telegram group for informal communication. Partners with extensive implementation experience additionally receive free NFR keys for developers and the ability to connect their own online chats to partner demo sites.

“Aspro: Optimus - Online Store” can serve as the project foundation, while General iT can take care of installation, configuration and required customisation.