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Deluxe - a multifunctional 2-in-1 online store

WEBSITE TEMPLATE

Digital Web

Deluxe - a multifunctional 2-in-1 online store

Deluxe is a multifunctional online store that combines platform and builder capabilities. Designed for businesses of any scale, it includes over 250 built-in features. The system ensures high performance and flexible configurability for various tasks.

5.00/5 · 117 ratings

1C-Bitrix Marketplace: 5/5 · 117 ratings

Technical details

Published
17 December 2015
Updated
5 October 2026
Version
5.6.3
Installed
More than 1000 times
Responsive design
Yes
Composite support
Yes
Compatible with Sites24
No
Developer
Digital Web

What this solution does

Deluxe is a multifunctional online store that combines platform and builder capabilities. Designed for businesses of any scale, it includes over 250 built-in features. The system ensures high performance and flexible configurability for various tasks.

The Deluxe online store template by Digital Web is a versatile 2-in-1 solution suitable for various business sectors. The system ensures stable operation and is optimized to improve conversion rates regardless of the type of goods or services offered.

The Deluxe template is successfully used in online stores across a wide range of categories: electronics and home appliances, clothing and footwear, cosmetics and perfumery, children's goods, toys, food and sports nutrition, tools and home repair items, furniture and home goods, lighting, computer peripherals, printers, musical instruments, stationery, plumbing supplies, pet products, and automotive goods.

The template offers over 250 features for flexible online store management. The platform supports business growth without requiring additional investments.

You can choose any color, customize the structure and design of the header and individual panels. The control panel allows uploading a logo and favicon. Watermarking is supported to protect photos.

The Deluxe control panel consolidates approximately 50 key technical settings. This allows you to quickly adapt core store components to your needs, such as switching catalogs or adding new properties, with just a few clicks.

Deluxe is a multifunctional 2-in-1 online store template by Digital Web. The platform allows creating an unlimited number of stores and ensures their stable operation.

The Deluxe software is included in the registry of domestic software and is accredited by the Ministry of Digital Development of the Russian Federation. This confirms the product's compliance with legislative requirements and grants purchasers the right to apply a VAT exemption upon acquisition.

The platform features built-in SEO tools to attract traffic. An intuitive interface, high performance, and trust elements help convert visitors into buyers. Analytical functions assist in tracking business growth. All components required for stable sales are already integrated into the solution.

Deluxe is a multifunctional online store that combines landing page creation with full e-commerce capabilities. The platform allows you to build landing pages on any page, configure discount and bonus systems, and fully detail product listings to enhance customer loyalty. A wide range of sales growth tools is available, requiring proper configuration to maximize their effectiveness.

Deluxe is a multifunctional online store combining the sale of goods and services. The system allows flexible configuration of the checkout process for various scenarios, including transactions with individuals and legal entities, as well as wholesale and retail sales without restrictions.

Every interaction with the store is carefully designed: buyers easily find products via the catalog, brands, collections, or search with suggestions and auto-correction. Smart filters in sections instantly remove irrelevant items. The product card includes all necessary information, such as shipping calculations and links to similar items, while a convenient checkout process helps reduce abandoned carts.

The Deluxe template is a multifunctional e-commerce solution that combines two platforms into a single package. High performance is achieved through optimized architecture and proprietary development technologies, as verified by Google Page Speed test results. Built-in tools enable effective SEO configuration, while the intuitive interface helps improve user behavioral metrics.

The Deluxe template is a ready-made solution combining platform and builder functionalities. The system supports integration with external services to automate business processes. Data synchronization can be configured with 1C and MySklad systems. Users can connect any delivery services and payment systems, set up analytics tools, and manage sales via CRM. Customer communication is handled through standard online consultants and chat widgets. The platform also allows integration with external marketplaces.

Continuous sales depend on stable platform operation. The solution has undergone over 10 years of development and 100+ updates, validated by the experience of thousands of stores. Proprietary technologies ensure high speed and reliability even with a catalog of 100,000 items, minimizing the risk of downtime.

Stable high performance with a large assortment requires modern hardware on a dedicated server and a well-structured catalog free from mass duplicates of properties, products, and SKUs. With proper configuration, the system can maintain high speed even with extensive data volumes. Specific infrastructure requirements are determined on an individual basis.

Deluxe is a multifunctional 2-in-1 online store template by Digital Web. Thoughtful design helps products stand out: professional visuals create a strong first impression, logical content structure simplifies navigation, and smooth interactive elements make the purchase process predictable. The coordinated operation of these components builds user trust and reduces abandoned carts.

The Deluxe template interface ensures seamless interaction: pop-up windows, smart forms, and tooltips operate invisibly to the user. This approach directs attention to the product catalog rather than technical controls, aligning with the standards of a high-quality online store.

Filters, alternative navigation, reviews, and content operate under a unified logic, shortening the user's path to a decision and building trust. The site structure is built on logical blocks with consistent layout patterns. Visitors always know where to find the necessary information. Product selection and checkout become predictable and comfortable.

Deluxe is a multifunctional online store that combines analytics and communication tools. The system tracks search queries, user cart behavior, and conversion metrics. Built-in communication features include automated mailing, notifications, and adaptive email templates. The collected data enables users to adjust product offerings and modify site focus.

Deluxe is a multifunctional platform for creating an online store that combines the capabilities of a website and a marketplace. The solution is designed in compliance with Federal Law No. 152 on personal data protection and is ready for deployment in any region of Russia. The platform's toolkit allows for the configuration of unique content and business logic without rigid constraints. The system enables rapid launch and the ability to monetize traffic from the first day of operation.

Deluxe is a versatile e-commerce template combining retail and wholesale operations. The platform supports both individual consumers and legal entities. Clients view personalized prices and discounts in their personal account. Legal entities can independently generate invoices using their details, while individual customers can pay with bank cards.

The Deluxe online store template by Digital Web provides buyer city selection and confirmation. The functionality includes automatic location detection, shipping cost calculation based on item weight and dimensions, and display of regional contact information and delivery terms.

The Deluxe template by Digital Web is a multifunctional solution for online stores, combining catalog and marketplace capabilities. Product management includes more than five SKU display options, smart filters, product comparison tools, and a favorites feature to simplify navigation. The product card supports detailed information: specifications, reviews, files, units of measurement, and integration with bonus and promotion systems. The interface is designed to guide users toward target actions without requiring additional deliberation.

The Deluxe template by Digital Web supports three catalog display formats: grid, list, and table. Features include an Ajax-based smart filter that works without page reloads, along with sorting options. The system supports discounts, subscriptions for promotions and specific items, quick view, and one-click purchase. Additional capabilities include product ratings, visual markers, availability filtering, unit selection, item comparison, and a favorites list. SKU functionality covers five types of trade offers.

The Deluxe template provides various methods for purchasing products or submitting requests depending on the user's current interaction stage with the site. The interface is optimized for quick and convenient access to key actions from any navigation point, including the catalog, search results, favorites section, or news feed.

The template supports an add-to-cart window, quick view mode, one-click purchase, and a price request form.

The Deluxe template offers high flexibility for content management. Its section architecture is designed for intuitive navigation, while product cards support an extensive set of parameters for detailed descriptions.

The Deluxe template by Digital Web combines landing page and full catalog capabilities for an online store. The product card supports delivery calculation, one-click purchase, and promotional timers. It displays stock availability in stores, wholesale and extended pricing, and product benefits. The system supports creating bundles, kits, and gifts. For product variants (SKU), it offers a proposals table and five display modes. The reviews and related items sections include automatic recommendations and tags with internal linking. On mobile devices, the product card uses a tabbed layout. Products can contain multiple videos, and the functionality includes social sharing options.

The product card is a detailed information page containing a full description and technical specifications. Linked parameters automatically generate links to other products with matching attributes. The card structure supports the inclusion of video files, tags, as well as information about sets and bundles.

In the Deluxe template, the interface is logically divided into zones: navigation on the left, main content in the center, and a fixed actions panel on the right. The right panel remains accessible while scrolling without cluttering the visual space. Shoppers can focus on selecting items but can proceed to checkout at any time.

The Deluxe template by Digital Web combines two systems into a single multi-functional online store solution. The product interface features a grouped action panel, display of prices before and after discount, and a savings counter. A bonus system is implemented alongside add-to-cart functionality with configurable quantity limits and a dedicated item counter. Sales incentives include discount timers and countdowns for offer expiration, plus a one-click purchase window. Customers can utilize a price comparison form, delivery calculation tool, and stock status indicator. The template also provides a window showing availability in specific stores and sharing capabilities for customizable social networks.

The template supports any product offer properties and an unlimited number of variations. A single product card can hold up to 1000 SKUs. Variations are displayed as a list, grid, or images. Data is sourced from Highload directories or via element binding. Synchronization with 1C and MySklad systems is available. Each offer receives a unique URL, along with distinct specifications, descriptions, and photos. Information is automatically merged with the main product data.

Support for arbitrary units of measurement per product with configurable conversion coefficients. The number of unit types is unlimited.

All aspects of product management are thoroughly detailed: SKUs support five or more display variants, smart filters, product comparison, favorites, and dozens of other tools for quick selection. The product card includes specifications, reviews, files, units of measurement, bonuses, and promotion details. The platform automatically guides users to the necessary actions, simplifying the purchase process.

The template includes blog, news, and promotions pages.

Usage examples: delivery page, wholesale page, brand page, and page with filters.

The Deluxe online store template ensures compliance with Federal Law No. 152-FZ through secured data collection forms. Its adaptive mobile version with responsive elements enables comfortable browsing and convenient order placement from any device.

The Deluxe online store template ensures compliance with Federal Law No. 152-FZ. Upon visiting the site, a notification regarding the use of cookies is displayed. Explicit consent for personal data processing is obtained in every form, including registration and order placement. All received consents are recorded in the store's admin panel for tracking purposes.

Store launch is streamlined with detailed documentation explaining all configuration nuances. Technical support is available for assistance when needed. Experienced users have full flexibility to customize functionality and the interface to meet specific requirements.

Deluxe is a multifunctional 2-in-1 online store template by Digital Web. It is a ready-made solution for building a trading portal with extended capabilities.

The partner program includes standard Bitrix discounts, volume-based bonuses, and special terms for sales growth. A demo version without contact details is available, along with priority technical support and free NFR licenses for corporate clients.

Deluxe is a multifunctional online store template that combines the capabilities of a website and a marketplace. It supports quick product viewing and city selection with dynamic updates to contact details, stock availability, delivery terms, and payment methods based on the region. A built-in form builder allows creating any web forms, including callback requests. The system includes search by catalog, properties, and sections, as well as a quick product search. A dedicated concentrator highlights key products. Features for comparing items and managing favorites are available, along with an exclusive trading offer system for selecting attributes like color and size. Product timers support both cyclic modes and specific end dates. The catalog includes sections for collections, news, services, and manufacturers with smart filtering, section selection, and banners. Separate pages are provided for popular categories, new arrivals, and sales. The ability to create product bundles, set items as a kit, generate a dedicated store page, and support multiple price types (wholesale, retail, etc.) is available only in the Bitrix: Management Site Business version.

Deluxe is a multifunctional online store combining the capabilities of a marketplace and a service catalog. The system supports any payment and delivery methods, as well as operation with arbitrary currencies, exchange rates, and automatic conversion to the site currency. The catalog includes product availability statuses: in stock, on order, or unavailable. The catalog, search, and manufacturers section are equipped with an intelligent filter. An additional right column can be added to any page of the site. The product card and shopping cart support gift functions and a one-click cart purchase. A feature allows sending selected items via email. The store includes a proprietary bonus system, a Q&A section, and a full service catalog. The main page supports an arbitrary block for banners. The system allows creating landing pages on almost any site section. New arrivals and sales sections feature an intelligent filter and category selection. Customer reviews undergo moderation, include a usefulness rating, and allow store responses. Email templates are configured for most events. The template is fully compatible with PHP7.

The Deluxe multi-functional online store combines catalog and marketplace capabilities. The system features smart filtering by category with property binding, SEO text support, and flexible product sorting. The number of displayed items can be configured (30, 60, 90). The catalog supports three presentation types, subcategories with images, and dropdown menus containing banners, special offers, and category refinement. Navigation includes catalog landing sections, product ratings, SKU selection, direct purchasing from the catalog, and a one-click buy option. Users can add items to favorites and compare lists, utilize product markers, subscribe to products and services, and benefit from a persistent cart button with a pop-up add-to-cart window. The system supports various units of measurement.

Product management includes rating, SKU selection, instant purchase, favorites, and comparison tools. Features also encompass product markers, a pop-up cart window, subscriptions, and a cart button that retains state.

Pricing capabilities include advanced pricing rules, currency conversion, multi-currency support, and individual pricing for different buyer groups. The system allows setting distinct prices for SKUs, filtering by price, and creating landing pages for wholesale clients.

Discounts and promotions are also supported.

The Deluxe online store template supports various discount types, displays crossed-out old prices, includes a savings counter, a bonus system, cart operation rules, and the option to set prices upon request.

The inventory management system allows configuring product statuses, selling items on order, blocking sales of out-of-stock goods, and disabling one-click purchases. Out-of-stock items are automatically moved to the end of the list, filtered by availability, and deactivated. Additional features include adjusting the quantity of items added to the cart and setting flexible quantity-based discounts.

The warehouse logistics module supports multi-warehouse accounting, quantitative product tracking, general warehouse inventory management, and item reservation during order checkout.

Deluxe is a multifunctional 2-in-1 online store template by Digital Web. It supports product quantity selection, separate wholesale and retail pricing, and flexible quantity-based tariffs. Features include a price comparison tool, a table of trade offers, a gift system, and purchase bonuses. Services support extended pricing, while products include a savings counter and delivery cost calculation. A built-in countdown timer and promotion participation options enhance engagement. Products can be linked to services, automatically matched to brands, and have similar items generated. Up to five SKU variants are supported, along with two description formats, accessory attachments, and the ability to add files, documents, and videos. The gallery features a slider and full-screen image zoom. Reviews are moderated, product ratings are available, and social media sharing is integrated.

The Deluxe template by Digital Web supports an unlimited number of product variants (SKU) per item. Variants can be displayed as images, dropdown lists, tables, buttons, or a high-load block. Each variant can have its own price, description, specifications, and images. The system allows automatic content inheritance from the main product card, manages individual stock levels for variants, and automatically deactivates out-of-stock options. Features include variant sorting, filtering by variant, and support for multi-level variation nesting.

The Deluxe template by Digital Web combines a fully functional online store with a comprehensive marketing toolkit. Built-in promotion tools feature sliders for the homepage and additional pages, banners for categories and brands, countdown timers, and automatic highlighting of new arrivals and bestsellers. Customer engagement features include product markers for color selection, subscriptions for news and specific items, review systems for both the store and products, and the ability to email favorite items. The platform supports elegant email templates, trigger campaigns, promotional sections, landing pages, Q&A blocks, a blog with comments, and a one-click checkout option. Users can share products on social media, while administrators can configure filters for brands, new arrivals, sales, search queries, and collections.

The technical foundation of the template is optimized for search engines. The solution supports the SEO tab in Bitrix, ensures high loading speeds through a unique caching system, and is fully responsive for mobile devices. It implements schema.org and Open Graph microdata, with alt and title attributes configured for images, alongside full support for clean URLs. The site architecture is designed for effective internal linking, and a standard robots.txt file ensures proper indexing. Content uniqueness is supported via landing pages and the ability to add custom text to any section using pre-configured formatting options.

Deluxe is a versatile e-commerce template combining platform and builder capabilities. It supports one-click purchasing, fractional item quantities, and custom unit measurement coefficients. The cart displays in tile or table layouts, offers quick clearing, and integrates with any payment gateways and delivery services. It includes support for delivery calculators like CDEK on the standard checkout page, creation of arbitrary order properties, and binding these properties to payment and delivery methods. Services can be added to the cart, with location-based restrictions and flexible cart rules. The system allows user authorization during checkout, enables guest purchases, or restricts buying without login. Two checkout options are available: a one-step and a two-step component. Features include elegant email notifications, automatic city detection, quick return to shopping, an AJAX cart, and support for any discount types. Customer management covers buyer profiles, a bonus system, payment with points, bonus accrual for purchases, and a loyalty program. Payment by invoice for legal entities and various payer types are also supported.

General iT can deploy “Deluxe - a multifunctional 2-in-1 online store”, configure it for the project and continue development after launch if needed.

UPDATE HISTORY

What’s new

1 releases
5.6.3 (05.06.2026)Latest update

Dear customers! We strongly urge you to make a full backup of the site before updating, and if you need assistance, contact our technical support!

Attention! If you are using a non-standard, customized solution, your modifications may be overwritten by the current update!

If you are using a customized solution, please review the article:

Fixes and improvements

Added email notification to the administrator about a new product review

The control panel now allows selecting an information block for product reviews

The control panel now allows leaving product reviews without registration

The login and logout algorithm in the headers has been changed

Fixed an error when recalculating the total in the modal cart while the solution is working in the folder

Minor improvements and fixes

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