Aspro: Tires and Rims 2.0 - online store

What this solution does

Aspro: Tires and Rims 2.0 is a ready-made solution for online auto parts stores. The system is tailored for selling passenger, truck, and motorcycle tires, rims, batteries, and related products. It includes tools for precise tire selection based on technical specifications. The product is designed for professional participants in the automotive goods market.

The 'Aspro: Tires and Rims 2.0' template is designed for creating online stores specializing in the sale of car tires and rims. The solution is adapted to the specifics of this niche and supports the necessary functional capabilities for working with an auto parts catalog.

Technical documentation and integration support are available via the developer's official portal.

Technical support is available at aspro.ru/support.

Aspro: Tires and Rims 2.0 is a ready-made solution for 1C-Bitrix, developed based on the experience of launching over 100 online stores selling tires, rims, consumables, and automotive accessories.

The functionality includes professional selection of tires and rims by technical parameters or by vehicle model. The vehicle-based selection database is available for one-click loading and is purchased separately from TyresAddict.

To automate catalog management, the solution supports rapid data import via the SelecTyre service. This tool automatically processes wholesale supplier price lists and exports them to the website. Solution users are eligible for a 20% discount on SelecTyre service features.

Integration with 1C includes all specific attributes of the tires and rims catalog. Products are imported from 1C with the ability to independently configure the mapping between system properties and data displayed on the site. Detailed documentation for integration setup is available in the help system.

The product detail page dynamically displays a block of similar items sorted by price in ascending order. The system selects catalog entries that match the characteristics of the viewed product.

A store map with logistics filters is integrated. Users can view detailed information about each location and find the nearest warehouses, retail stores, tire service points, and pickup points.

Four ready-made configurations are provided for quick project deployment across different business models: large federal online stores, large city stores, Lite stores, and auto parts stores.

The Aspro: Tires and Rims 2.0 platform supports business adaptation and scaling. Features include multi-region support, a mobile version, flexible design settings, and landing pages to improve conversion rates.

The Aspro: Tires and Rims 2.0 template allows flexible adaptation of the online store to specific tasks and corporate style. Users can independently configure product filters, block placement, interface elements, and color schemes without the involvement of a programmer or designer. Configuration tools are available via a widget in the public part of the site, enabling changes to be saved with a single click. A full list of parameters is described in the technical documentation.

The base package includes 17 color schemes with the option to select a custom shade. There are 10 header configuration options and 7 footer variants. Various sidebar menu types, header styles, and breadcrumb navigation styles are available. Google Fonts support is provided. Users can change the background color and upload custom background images. Settings allow for variation in the display of content sections and catalog sections. Quick product viewing is implemented. Customization of the position, color, and interaction scenarios for the shopping cart is available. A separate configurable menu and header are provided for the mobile version.

The main page of the Aspro: Tires and Rims 2.0 template highlights company advantages, attractive offers, and encourages purchases. Page elements are easy to manage: blocks can be enabled, disabled, and their display types selected.

Small stores are well-suited to a traditional layout with large banner blocks to showcase new arrivals, promotions, or popular products. Larger projects can utilize a three-banner area to organize offers by category.

A product filter based on parameters and vehicle type can be placed below the main banner or in its place. You can configure two separate filters for tires and rims, or a combined filter for tires, rims, and batteries.

The solution includes the Aspro: Universal Import module, which simplifies loading product catalogs, price lists, info block elements, and other data. It allows you to build catalog hierarchies, configure property mappings, and automatically import CSV files. The module handles all technical complexities of the process.

The catalog of the Aspro: Tires and Rims 2.0 template features intuitive navigation designed to eliminate search difficulties. A logical hierarchical structure enables instant transitions from section to brand, then to model and specific tire size. Each category offers detailed product selection by parameters and vehicle make, with filtering by required characteristics.

Catalog population is accelerated as images for individual tire sizes are automatically pulled from the main model, eliminating routine manual work. Brand sections include additional navigation via tabs that allow filtering models by seasonality and studded status.

Popular products and sections are automatically displayed on the homepage to ensure high visibility of recommended items. The stock status indicator supports three formats: availability status, numeric quantity, and qualitative assessment (high, low, sufficient).

The product filter operates in an intelligent mode with highlighting of available property combinations. An AJAX mode can be enabled for instant result loading. Users can compare products and save them to favorites.

Product previews display stickers such as 'Bestseller', 'New', 'Promotion', 'Recommended', and allow for custom text stickers. Background images can be configured for different pages and sections. The interface includes additional elements like 'Old price', 'Rating', and teasers. Functions for exporting and importing the existing product list are implemented.

The 'Aspro: Tires and Rims 2.0' online store complies with Federal Law No. 152-FZ on personal data protection. The consent option for personal data processing is present wherever users provide contact information. The standard agreement text is included in the delivery package and is located on a separate page.

Products with specific parameters can be found using filters or by selecting the corresponding model. The model page displays a brief description, a complete list of sizes, and customer reviews. Items can be added to the shopping cart directly from the 'Sizes and Availability' tab. To view detailed information, users must navigate to the specific size page.

The product detail page is designed with the specific requirements of selling tires and wheels in mind. It provides comprehensive product information, allows checking stock availability, and verifies vehicle compatibility. Key elements of the page include:

A large image with a photo gallery and teaser blocks highlighting advantages.

Specifications displayed to the right of the image and within a table in the description.

A 'Recommend' marker for users wishing to share their experience.

A 'Found it cheaper?' form for price comparison.

Social media sharing functionality.

A purchase block showing current prices, quantity limits, and stock status.

Detailed product information is organized into tabs: 'Availability', 'How to Buy', 'Fits Vehicles', 'Ask a Question', 'Additional', and 'Reviews'.

Tires and Rims 2.0 supports two modes for displaying stock availability across regional warehouses: standard and with the option to select a specific warehouse. In this mode, a user in Chelyabinsk can purchase an item from the Moscow warehouse at the Moscow price.

The product card includes recommendations regarding compatible car makes. Reviews posted on the site or imported from Yandex.Market help increase buyer trust.

A banner in the right column is available for displaying information about new arrivals and special offers. The Similar Products block dynamically loads items matching the viewed product based on specified characteristics, sorting them by price in ascending order.

The system supports attaching downloadable files, such as user manuals and warranty documents. Product images can be enlarged using the built-in magnifying glass feature.

When placing an order for pickup or booking tire fitting services, it is crucial for users to know the location of the nearest company branches. The solution allows you to clearly inform customers where they can purchase wheels and where the tire storage warehouse is located.

The template includes an interactive map with filtering by store type. Users can view detailed information about each branch and sort nearby points on the map by category: storage, store, tire fitting point, or pickup point. Administrators simply need to mark branches and assign them the appropriate types so that clients receive accurate information and visit only the correct address.

Integration with 1C:Enterprise

The solution provides full synchronization between the online store and the 1C:Enterprise system. It specifically accounts for all nuances of exporting tires, wheels, and their attributes from the program.

The functionality includes sending product cards from 1C to the website, transferring orders from the website to 1C, and exporting processed order statuses to the site for automatic customer notifications.

A detailed instruction for configuring the interaction is provided. The setup is accessible to a content manager without the need for programmers. The catalog updates automatically without additional development costs.

Integration with TyresAddict and SelecTyre databases

The TyresAddict service provides a database for selecting tires and wheels by car make. The solution supports importing this database. Access to the database must be purchased on the service website. Due to the optimized data structure, the import process is completed in a single click. Detailed configuration of selection attributes is described in the documentation.

SelecTyre is an online aggregator of automobile tires and wheels. The service automatically processes wholesale supplier price lists and standardizes the product catalog. Integration with SelecTyre enables exporting the auto parts catalog to the website using the Aspro: Universal Import module. Detailed information on configuring the integration is available in the documentation.

The selection database and tariff subscription are purchased separately from the solution. The template developers are not responsible for the functionality of third-party services.

Integration with CRM systems

Aspro: Tires and Rims 2.0 features easy integration with popular CRM systems: Bitrix24 and Aspro.Cloud. Data from completed website forms, such as customer inquiries or call orders, can be transferred to the CRM automatically. This allows storing all lead data in one place, monitoring and optimizing manager performance, and analyzing business efficiency.

Analytics of visitor behavior on the site and customer service operations serves as the foundation for business development. In the Aspro.Cloud business management system, you can track sales dynamics, count the number of applications in the admin panel, build audiences for retargeting, and analyze user actions in analytics services. Make informed decisions based on factual data.

Integration of reviews with Yandex.Market

To increase buyer trust, reviews for product models and their sizes can be automatically loaded from Yandex.Market via API. Only an extended paid connection option is available, offering two tariffs: minimum and maximum.

The basic mode provides 100 requests per day for retrieving data from Yandex.Market. To conserve the limit, the system implements review caching. By default, the cache retention period is one week. Detailed information on connection, access rights, and tariffs is available in the documentation.

Support for various payment and delivery methods:

Automated options: Russian Post, EMS, UPS, DHL, SPSR, and others.

Configurable options: self-pickup, courier delivery, and others.

Payment acceptance: Visa, MasterCard, Yandex.Money, WebMoney, PayPal, and other services.

Launching a separate online store for each city is no longer cost-effective. The Aspro: Tires and Rims 2.0 solution includes built-in multi-regional support, enabling sales across different regions and countries without significant budget expenses or complex customization. You can configure selection of districts, regions, and cities, and integrate the project with the Geo IP geolocation service. The personal cabinet allows publishing up-to-date information for each region, including product availability, contact details, promotions, services, products, banners, and news. This approach helps attract traffic from various cities, increase sales, and improve customer loyalty.

The template supports tags and events for easily and quickly publishing unique content and media for each region. Delivery terms, warranties, specialist calls, and other information can be automatically modified using special tags. The system provides automatic generation of individual robots.txt and sitemap.xml files for each region, optimizing resources for site promotion across multiple cities. Detailed information on multi-regional functionality is available in the documentation.

Aspro: Tires and Rims 2.0 is a ready-made solution with built-in mobile device support. The growing number of users making purchases via smartphones requires the website to display correctly on portable gadgets to increase conversion. The template provides a dedicated settings block for the mobile version, a feature typically available only in large-scale projects. Administrators can flexibly configure parameters: choose the mobile header color (white or colored), define the menu type (short or detailed), set the menu slide direction (left or right), and manage the fixed header activity. In regional mode, a pop-up window for city selection automatically appears in the mobile version. Testing various configuration options allows for optimizing sales from mobile devices.

The Aspro: Tires and Rims 2.0 template supports all current features of the 1C-Bitrix platform. It includes the 'Gifts' functionality and integration with the BigData service to generate 'Personal Recommendations' blocks in product cards and the shopping cart. The catalog features a smart filter with facet indexing for instant search. The 'Conversion Pulse' tool is available for monitoring key performance indicators. Site performance is enhanced by the Autocomposite technology, which accelerates operations by hundreds of times. The store can be launched in approximately one hour using the Store Setup Wizard. Search is implemented using the fast Sphinx morphological engine. Integration with the free 1C-Bitrix24 cloud CRM is supported, along with a free mobile application for store administrators. The platform includes Sites24 services. The updated shopping cart is adapted for B2B and B2C segments. Product synchronization with VKontakte is implemented, and the system supports issuing advance payment receipts in compliance with Federal Law 54-FZ.

For users of the 1C-Bitrix 'Business' edition, extended pricing capabilities are available. Multiple price types can be configured: retail, partner, and dealer. Using price ranges helps optimize wholesale sales. When multi-regional functionality is enabled, the system allows loading current prices for each region and setting individual prices for products for different customer groups.

Tires and Rims 2.0 supports multi-warehouse operations and pickup points. The system simplifies inventory tracking and quantity management during order processing across multiple warehouses or pickup locations. You can connect relevant warehouses for each region to fully utilize the solution's capabilities.

The functionality allows creating product sets and bundles. Complementary items can be linked to base products, a discount can be set for the bundle, and sales can be made as a single package.

A report on abandoned carts is available for analyzing the online store's performance. Report data updates in real time.

The system supports cumulative discounts to increase customer loyalty and engagement.

When an order is placed, a buyer profile is automatically created in the system with the provided details: full name and email address.

A detailed comparison of 1C-Bitrix: Small Business and 1C-Bitrix: Business editions is available in the developer's blog.

The Aspro: Tires and Rims 2.0 template includes a built-in analytics system to track traffic sources, user behavior, and site conversion. Configuration is completed in a few clicks without programmer assistance, improving advertising efficiency and SEO returns.

Integration with Yandex.Metrica displays main goals in the solution's admin panel for straightforward activation. The system supports both general and specific goals for web forms including 'Product on order', 'Ask a question', 'Leave a review', 'Found cheaper', 'Feedback', 'Resume', 'Order service', and 'Request a call'.

Goals are also defined for the shopping cart, one-click purchase, and both quick and full order checkout.

The template supports standard tags for transmitting data to Google Analytics, including page views, add to cart, remove from cart, checkout steps, successful order completion, and the e-commerce tracking tag. This enables monitoring of key metrics, setting up retargeting for users who added items to the cart but did not pay, and increasing overall project conversion.

Landing pages in catalogs and reviews

Landing pages are a marketing tool designed to increase sales. These pages contain only the necessary structured information about a product, service, or category. Key elements include persuasive headlines, relevant product assortments, and calls to action. The "Aspro: Tires and Rims 2.0" template supports the creation of landing pages for both catalogs and reviews.

Pages designed with user needs in mind help improve conversion rates. They simplify promotion by allowing the creation of a dedicated page for any search query, which helps optimize SEO costs. Generating pages with product selections, large banners, and SEO-friendly text takes just a few clicks. There is no limit on the number of pages that can be created. The functionality allows linking pages to specific regions, ensuring unique information is displayed for each city.

Landing pages in catalogs

Landing pages in reviews

Smart filter on the search results page

The tool is optimized for high conversion rates. The detailed search page supports a display mode with a smart filter that allows sorting products by specific characteristics. Above the filter block, the system automatically displays the names of sections containing products that match the selected criteria.

One-click checkout

Reducing the number of steps to complete a purchase directly impacts conversion. The one-click checkout feature can increase revenue by 80%. The customer only needs to provide their name and phone number; a manager then clarifies details via phone and assists with order completion. This solution is ideal for users who value time and know exactly what they want to buy.

Cross-selling

Placing related products in content sections—such as in combinations like "news + product," "article + product," or "service + product"—helps retain customers and increase the average order value. Adding relevant products to informational pages attracts user attention and improves comprehensive sales performance.

Advertising banners

The 'Aspro: Tires and Rims 2.0' template provides six positions for placing promotional banners. These positions can be configured to display in specific sections or on individual pages of the online store. Available placement areas are located above and below the header, in the side column, above and below the main content, and at the bottom of the page. The tool allows banners to be shown only on pages where they are relevant to visitors, directing them to target sections.

The Aspro: Tires and Rims 2.0 template is designed to host information about an online store and inform visitors about its capabilities. The structure includes additional sections: Employees, Vacancies, News, Promotions, Stores, and FAQ. Additional sections are also available: About the Company, Articles, Help, Payment Terms, Delivery Terms, Product Warranty, and Contacts. Each section supports customizable list display settings: block view, list view, or grouping by category. The Contacts section offers four layout options for companies of varying scales, ranging from a minimal design with a large map for small projects to a detailed page with information for each branch. Select the option that best fits your project.

The 'Aspro: Tires and Rims 2.0' template includes one year of free, unlimited technical support. Specialists assist with initial setup, answer questions, and provide consulting on customizations and functional development. The package contains educational materials: user documentation, a knowledge base, and video tutorials. The solution supports regular updates and offers opportunities for online store development.

All main settings are consolidated in one place. In the public part of the site, they are grouped within the solution widget. A special button allows transferring these settings to the administrative section with a single click. The convenient Aspro Control Center enables easy modification of parameters at any time. This section also provides quick access to support, documentation, and the knowledge base.

The distribution includes ready-made templates for banners, images for promotions, teasers, as well as for products and services. You can familiarize yourself with the solution's capabilities and test the site from the inside independently. Basic content management skills are sufficient to understand the site's operation principles at first glance.

Launching an online store is just the beginning. Intense market competition demands constant attention to brand advantages, professional expertise, and compelling offers to retain customers. Aspro specializes in outperforming competitors, enhancing customer service, and scaling businesses in the tires and wheels sector.

Available capabilities include:

Migration from alternative solutions.

Integration with TyresAddict and SelecTyre services.

Synchronization with the 1C system.

Development of unique interface designs.

Connection of reviews from the Yandex.Market platform.

Creation of targeted landing pages.

Setup and connection of online cash registers.

Implementation of the Bitrix24 management system.

Development of landing pages on the Bitrix24.Sites platform.

Comprehensive online store promotion.

Technical details for integrations and setup are performed in accordance with compatibility requirements.

Partners of the Aspro: Tires and Rims 2.0 template receive a dedicated demo server without the developer's contact details. They gain access to a partner training course and priority technical support. Partners are provided with access to a closed section on the Aspro website containing marketing materials to promote studio services. Access to the Management Center within the admin panel of client sites is also available. Additionally, an invitation to a closed Telegram group for informal communication between Aspro partners is sent.

Partners with a proven track record of implementations receive additional capabilities. They are provided with free NFR keys for developers. It is also possible to configure their own online chats on partner demo sites.

The 'Aspro: Tires and Rims 2.0' template allows for convenient modification and easy updates. The new architecture enables quick code changes. Separate files are provided for editing, allowing you to connect your own templates without data loss. Changes made will not be overwritten during solution updates, eliminating functional conflicts.

The template is based on a fundamentally new technological platform for Aspro online stores. It includes a ready-made set of elements for design, buttons, interface components, and Font Awesome icons. It utilizes Bootstrap 3.0, HTML5, CSS3, and the jQuery library. Basic customization principles are described in the developer documentation.

For “Aspro: Tires and Rims 2.0 - online store”, General iT can deploy the solution, configure it and adapt it to the structure of the future website.