LPTracker — CRM system, IP telephony, Callback, Call tracking, E-mail/SMS mailing, advertising analytics

What this solution does

LPTracker is an all-in-one business platform for entrepreneurs that integrates CRM, IP telephony, callback services, call tracking, e-mail and SMS campaigns, and advertising analytics. All modules are deeply interconnected and function as a single mechanism, providing a complete view of business processes and enabling management without the need for programmers or external integrators. No additional services require manual connection; the system is ready for use immediately after registration.

The platform addresses core business tasks. First, it ensures centralized management and logging of all leads from both phone calls and website forms. A unified client list is maintained, containing the complete interaction history and contact details. This database updates automatically whenever a call is received or a form is submitted.

Second, it provides IP telephony and call distribution among managers. A single number is displayed on the website, routing incoming calls to specified employee phones. All conversations are recorded and available for playback at any time. The system allows evaluation of sales conversion rates per manager, facilitating objective decisions regarding bonuses.

You can configure a custom greeting for clients instead of standard ringing tones. The service offers rental of 8 800, 8 804, and regional phone numbers. LPTracker utilizes its own SIM cards, enabling significant savings on telephony costs. All settings are managed easily through the personal account without the need for hardware installation; SIM cards are delivered free of charge.

Traffic and advertising campaign analytics. The system automatically tracks client acquisition sources, identifying which channels generate leads and which drain the budget. Conversion rates can be calculated down to individual deals, allowing for a precise assessment of actual advertising ROI. Additionally, the effectiveness of offline advertising (newspapers, magazines, events) can be evaluated. You can rent numbers within the service and place them in offline media; the system will automatically count calls originating from each source.

Callback and lead capture. Install a callback widget that encourages visitors to leave their phone numbers.

LPTracker extends standard widget settings with the ability to configure offers for various on-site situations. For instance, you can offer a discount or gift to a visitor about to leave the site in exchange for their contact details.

The system identifies VKontakte profiles of users who visited the site. This information enables retargeting campaigns and automated calling with special offers.

The instant call feature triggers an automatic call to the client immediately after they submit their phone number. Rapid response significantly increases the likelihood of successful engagement. The system also provides the operator with known data, such as the client's name or the search query used to reach the site, allowing for immediate substantive discussion.

LPTracker solves the problem of lost contacts when a client starts filling out a form but leaves the site before completion. Entering a phone number is sufficient; the system automatically saves the contact and initiates an automated callback, even if the form is not submitted.

The built-in website builder allows for the creation of additional resources at no cost. This is convenient for testing new advertising campaigns and hypotheses without modifying the main site.

LPTracker's functionality, including CRM, IP telephony, call tracking, email/SMS campaigns, and advertising analytics, is available from 900 RUB per month. The cost of this integrated solution is lower than the combined expenses for setting up and synchronizing separate analog tools.

LPTracker is a module that integrates CRM, IP telephony, callback, call tracking, e-mail and SMS campaigns, and advertising analytics.

General iT can install and configure this module and check how it works on your website.