What this solution does
This module provides two-way integration with the RetailCRM platform to automate operations in e-commerce and retail. The solution unifies data on offline and online buyers into a single omnichannel database, supports sales via messengers, and leverages CRM marketing tools to increase repeat sales. The system analyzes orders, customers, product catalogs, and staff, while assisting in unit economics calculations.
The product catalog export feature synchronizes up-to-date information on the product range, including names, prices, images, and stock levels. It supports catalogs both with and without SKU identifiers. Users can configure which specific catalogs to export to RetailCRM.
Order and customer synchronization enables sales analysis, automation of the order processing workflow, and the setup of manager motivation based on KPIs. New orders can be created in RetailCRM through the module, such as those taken over the phone. The system also allows tracking of product-specific KPIs and sales statistics for various product groups, as well as utilizing the personalization module's recommendations to increase the average order value.
The RetailCRM module is designed for integration with the Bitrix platform. The developer is Intaro Soft LLC. The source code of the component is available in open access at github.com/retailcrm/bitrix-module.
General iT can connect “RetailCRM”, install and configure the module, and make sure the integration works correctly.