Aspro: Market - Adaptive Online Store

What this solution does

Aspro: Market is a universal template for online stores, adapted for selling a wide range of products: from clothing and electronics to home appliances, construction materials, children's goods, food items, and industrial equipment.

The solution includes a high-conversion homepage and a functional product catalog. Built-in marketing tools support one-click purchasing, include ready-made trigger email templates, and enable cross-selling, gift promotions, and predictive features.

The interface is fully responsive, ensuring optimal display on desktops, tablets, and mobile devices. Over 100 design layout options are available. The system supports product variations by color, size, and packaging, along with comprehensive handling of various units of measurement such as pieces, square meters, kilograms, and others.

Currency management capabilities allow for setting up multiple currencies and controlling exchange rates. The solution is optimized for SEO and supports meta tag templates for the automatic generation of unique titles, descriptions, and keywords.

Aspro: Market is an adaptive template for online stores built on the 1C-Bitrix platform. The solution ensures correct display of the catalog and interface on devices of any screen size. The template supports standard store management functions and integrates with popular modules within the ecosystem.

Aspro: Market is an adaptive e-commerce template developed by Aspro.

Aspro: Market is an adaptive template for 1C-Bitrix online stores. It is designed for rapid deployment of a catalog supporting various product types, flexible filtering, and intuitive navigation. Compatible with current versions of the 1C-Bitrix platform and Aspro ecosystem modules.

Launching a website on this ready-made solution requires no programming skills. Basic configuration is performed using detailed documentation, with optional assistance from technical support specialists.

The package includes more than 300 additional materials for store configuration and content.

The adaptive online store template 'Aspro: Market' provides a modern set of tools for sales optimization. It includes convenient management functions and marketing capabilities designed to enhance store performance.

Flexible settings for a unique design

Manage the site structure and appearance via the admin panel. Combine blocks, sections, products, and other elements to create a unique corporate style. Eye-catching banners and thoughtful element placement attract visitor attention.

Available features:

Unlimited color schemes.

8 header layout options.

Responsive design for all devices.

Fixed header, sticky footer, and sticky header functionality.

Banner configuration and cart positioning.

Support for Google Fonts.

The demo version allows you to evaluate design flexibility. You can gain editing access, configure parameters, and preview the result.

Sales growth tools

Utilize the built-in capabilities of the template to enhance online store performance.

Analytics and social media integration

Connect counters for Yandex.Metrica, Google Analytics, and social media pixels directly through the solution settings. This enables tracking statistics and setting up social media retargeting with just a few clicks.

One-click purchase

Customers can place an order by providing only their name and phone number. This feature simplifies the checkout process and accelerates conversion.

CRM system integration

Connect the store to popular customer relationship management systems, such as Bitrix24 and Aspro.Cloud. This allows processing all leads in a single interface, managing the sales funnel, and tracking customer interactions.

Product variations (SKU)

The system supports product variations, such as different colors or volumes. Variations are displayed on the product card as previews or in a characteristics table.

Sets and bundles

The ability to create product sets, bundles, and gift packages from multiple items.

The 1C-Bitrix platform supports the creation of sets, bundles, and gifts to increase average order value. For instance, in the Business edition, you can link Christmas ornaments to an artificial Christmas tree product card. Create bundles from products and trade offers to present them to users as additional options.

Cross-selling involves offering customers related items. Accessories and similar products can be placed within the catalog or content sections. Configuring cross-selling helps increase conversion rates and average order value.

The product catalog is a critical section of any online store. The solution prioritizes user convenience in product selection:

- Smart filters are available in vertical, horizontal, and compact layouts.

- Support for property directories (Highload infoblocks) with icon display in smart filters.

- Three product display modes tailored to different needs: grid, table, or price list.

The template supports three formats for displaying product availability: a visual indicator, a numeric value, and a text description. A quick view mode is implemented to enable one-click purchasing. Product filtering and sorting are performed via AJAX without page reload. Administrators can configure a minimum purchase price. Users can navigate the catalog through tag-based navigation. Products can be compared based on selected properties. The system maintains a list of saved items and a history of viewed products.

Landing pages in catalog and reviews for high conversion

The Aspro: Market template allows creating an unlimited number of landing pages. They enable focusing on specific products, curating product collections in the catalog, setting up special conditions for advertising campaigns, or compiling individual materials in the 'Reviews' section.

Two types of landing pages are available:

- Landing pages in the catalog.

- Landing pages in reviews.

This functionality allows directing advertising traffic to these pages and optimizing SEO promotion costs.

Product card with maximum engagement

The product card is a critical element of an online store, functioning as a sales consultant. Its design, content, and functionality directly influence the user's purchase decision, making it essential for the page to be informative, user-friendly, and sales-oriented.

The page architecture is optimized for high conversion and includes the following capabilities:

Large product images with a gallery of additional photos and a quick view feature.

Blocks for similar products and accessories to facilitate cross-selling.

Visual stickers for products, promotions, and gifts, along with savings display and countdown timers to encourage purchases.

Creation of product bundles, sets, and gift sets.

A reviews section to support demand.

A recently viewed products block.

Support for a wide assortment through two types of SKU trade offers.

Display of stock availability for each trade offer.

Ability to embed videos from YouTube, Vimeo, and other platforms.

Integration with the Services section to offer related services directly within the product card.

Support for attaching downloadable files, such as product instructions, certificates, and catalogs.

Integration with the Brands section displays the manufacturer's logo in the product card.

The 'Aspro: Market' template includes two cart types designed to simplify the purchasing process. Both variants are developed to reduce the number of clicks and optimize the user's path to checkout. A classic cart is available in the site header. Additionally, a convenient floating cart is provided, operating via AJAX technology without page reloading. It allows users to quickly adjust item quantities, manage wishlists, specify a minimum order amount, and place an order with a single click without mandatory registration.

The template offers two checkout options to enhance customer convenience. Recognizing that the checkout stage is a critical point in the sales funnel, the interface is designed to be simple to minimize cart abandonment. A 'Buy in 1 Click' form is available, requiring only contact details such as name and phone number for a quick purchase. A standard checkout process is also implemented, with the option to display input blocks in either expanded or collapsed states. The system supports a wide range of delivery methods, including automated integrations with Russian Post, EMS, UPS, DHL, SPSR, and other services, as well as configurable options like self-pickup and courier delivery. Payment is supported via Visa, MasterCard, Yandex.Money, WebMoney, PayPal, and other payment services.

Content sections build trust, demonstrate expertise, and increase visitor loyalty. Such content also helps attract organic search traffic and convert it into sales.

The Aspro: Market template includes ready-made sections for various tasks:

- a dedicated reviews page;

- services catalog;

- brands section;

- news;

- articles;

- vacancies;

- pages with payment, delivery terms, and other information.

Scaling business within a single region

The 'Stores' section displays information about all branches. This feature allows you to expand your sales territory by showing customers all available sales points.

The template provides full two-way integration with 1C:Enterprise. Real-time data exchange is implemented automatically. The system synchronizes product descriptions, images, and attributes, while transmitting current prices and stock levels. Order information is also exchanged in both directions to automate business processes.

Integration of web forms with CRM systems automates customer communication. This solution enables centralized processing of all incoming leads, along with tracking and managing the sales pipeline stages.

Partner benefits:

A demo server is provided without the developer's contact details.

Access to a partner training course and priority technical support is granted.

A closed partner section on the website with marketing materials for promoting studio services is available.

Access to the Management Center in the admin panel of client websites is provided.

An invitation to a closed Telegram group for informal communication between partners is sent.

Partners with a proven track record of implementations receive additional benefits: free NFR keys for developers and the ability to connect their own live chats to partner demo sites.

When implementing “Aspro: Market - Adaptive Online Store”, General iT can help with installation, adaptation and launch preparation.