Site SEO and smart filter: AI-generated meta tags and texts, SEO-friendly URLs for any pages, search results analysis

What this solution does

The smart filter of an online store generates many pages for real parameter combinations: color, size, brand, price, and others. Without specific SEO settings, such pages often inherit identical title, description, and H1 tags from the section.

The module transforms filter pages into managed SEO landing pages. You can set custom meta tags, SEO-friendly URLs, HTML text, add them to the sitemap and internal search. You can track visits and control what the search engine robot sees on the live page.

Instead of manually configuring hundreds of URLs, a single template is used. Templates for title, H1, description, and keywords are created for filter pages. Templates are inherited from the site to catalog sections: general rules are set once, and they can be refined for individual sections.

The text automatically inserts the section name, selected filter properties, price range, number of found items, city, and other data. Declension by case and spin syntax are supported.

Spin syntax works stably for search engines: the wording variant is selected based on the page URL. The same URL does not change the text with each opening. Pages can be prepared before the first user visit.

Smart filter URLs typically become visible to an SEO specialist only after a user has already visited them. This module includes a generator that pre-scans categories and property values, verifies product availability for each combination, and confirms that the address serves the correct page.

Once verified, these URLs can be prepared in advance: assign meta tags, create SEO-friendly URLs, queue pages for AI processing, and ready them for indexing before the first organic visit.

The AI generates content based on actual page facts, not just the category name.

The module supports DeepSeek and YandexGPT. Generation uses the site owner's API keys. The model can access the filter state, real page content, target search queries, and the collected Yandex search results. The system prompt can forbid inventing prices, delivery details, guarantees, or other facts not present on the site.

Results are not published automatically. The AI drafts the title, H1, and description, which the SEO specialist reviews before publishing one or more entries.

The AI proposes; the SEO specialist decides what to publish.

Functionality is not limited to smart filters only.

The module serves as a workspace for SEO specialists within the Bitrix administrative panel. For standard pages, including services, articles, sections, and other URLs, it provides personal meta tags, HTML text, SEO-friendly URLs (CHPU), target queries, search result data collection, AI generation, and metrics from Metrica and Webmaster.

Personal settings take precedence over templates, but empty fields do not overwrite existing data; for example, you can override only the H1 tag or add only HTML content.

CHPU for filters and any site pages

The technical filter address can be replaced with a human-readable URL. The old address remains functional and issues a 301 redirect to the new one when necessary. SEO-friendly URLs can be assigned not only to filter pages but also to any standard site pages, including those with GET parameters. The module checks address availability, recognizes soft 404 errors, respects canonical tags, and preserves redirects from the old URL during renaming. UTM tags, gclid, ysclid, Roistat parameters, and other visit parameters do not interfere with matching the page to its SEO-friendly URL. The module also verifies that meta tags are correctly applied on the site.

Configuring title and description tags in the administrative panel is often insufficient, as live pages may override these settings due to templates, third-party components, or stale cache. The Meta Control section automatically opens each page, compares actual values against the configured ones, and generates a report highlighting any discrepancies. This ensures that the correct metadata is truly present on the live page, not just set in the system.

Integration with Yandex.Metrica and Yandex.Webmaster displays statistics directly alongside tracked URLs and filter pages. Metrica provides data on visits, unique visitors, bounce rates, depth of view, visit duration, mobile user share, and selected goals. Webmaster adds impressions, clicks, CTR, average position, actual search queries, server response codes, and the ability to request page re-crawling. This eliminates the need for SEO specialists to manually aggregate data from multiple interfaces.

The module also handles technical SEO hygiene by identifying 404 errors, managing redirects, and ensuring proper implementation of human-readable URLs (SEO-friendly URLs) for all site pages.

The module collects data on non-existent addresses, counts requests to them, and identifies the source as either a human user or a robot. Based on the 404 error report, users can create a 301 redirect or convert an obsolete URL into a human-readable address (SEO-friendly URL) for an existing page.

When creating redirects, the system checks for loops, conflicts, and chains. If the target page already redirects further, the rule is recorded directly to the final destination.

A dedicated list is available for managing 301 and 302 redirects, along with settings for the sitemap, a custom robots.txt file, canonical tags, HTTPS protocol, www prefixes, slash handling, pagination, and external links. All domain rules are consolidated into a single transition to prevent unnecessary redirect chains.

A feature allows adding a custom HTML block for specific pages. This content operates independently of the title and description meta tags and can consist solely of text. Three output methods are implemented: via module methods, via a page property, and via a special marker for cached templates. This ensures precise placement of SEO text according to the design and prevents empty containers from appearing when content is absent.

The module provides deep diagnostic capabilities, replacing trial-and-error with precise analysis.

Built-in diagnostics verify the connection of smart filter data, agents, service files, external APIs, and the site status in Yandex.Webmaster. This report serves as a convenient first screen when contacting technical support.

Core module functions operate without external access keys. No third-party services are required for meta tag templates, personal meta information, HTML text, clean URLs, redirects, sitemaps, robots.txt, built-in search, 404 error reports, meta control, general SEO settings, or import and export operations.

Access keys are required only for advanced integrations: content generation via DeepSeek or YandexGPT, XMLRiver integration, and connections to Yandex.Metrica and Yandex.Webmaster. The module uses the site owner's keys and does not provide its own credentials.

What the SEO Specialist Receives

The module provides a complete workflow rather than isolated meta tag operations. The process includes finding and preparing filter pages, assigning meta tags and clean URLs, generating content via artificial intelligence when needed, enabling pages for indexing, verifying the actual result on the site, and analyzing metrics from Yandex.Metrica and Yandex.Webmaster.

Workflow logic: page found → parameters configured → published → verified → result obtained.

The module serves not only as a generator of SEO metadata for the catalog but also as a unified workspace for SEO specialists within the 1C-Bitrix environment.

General iT can install “Site SEO and smart filter: AI-generated meta tags and texts, SEO-friendly URLs for any pages, search results analysis”, configure its settings and verify its operation in the existing project.