What this solution does
The SaleMail module increases online store sales by automatically sending customers emails with product selections based on their purchase history. The system allows creating an unlimited number of flexible rules for product selection and email dispatch, with customizable time intervals for sending messages after each order.
Personalized emails based on actual orders are an effective retention tool. They help motivate customers to make repeat purchases, increase customer lifetime value (LTV), and keep clients engaged with the store. The module also enables reminders about product replacement cycles if customers forget (e.g., water filters) and creates opportunities for upselling related products and services.
The module is particularly effective for regularly purchased items. For example, when selling pet food, you can configure automatic reminders indicating that the customer's current supply will run out after a specific period.
The SaleMail module enables the setup of automated notifications to encourage repeat purchases. It helps increase sales of regularly demanded items, improve LTV and Retention Rate, and execute upsells via email campaigns.
For instance, by analyzing characteristics of a sold pet food item (breed, size, age, etc.), the system can suggest relevant products from other categories in an email, such as leashes, toys, or hygiene supplies. Users can also create separate email templates to offer alternative options.
The module supports a wide variety of scenarios. Once rules are configured, emails are automatically sent for every order matching the criteria, ensuring a continuous flow of customers and return on investment.
Functional characteristics
The module operates based on rules created by the administrator.
The SaleMail: Repeat Sales via Mailings module allows selecting products and offers based on specified conditions: properties, fields and their values, categories, parameters, prices, and other attributes.
The system checks the latest orders of all users for the presence of selected products and offers, taking into account the required order status and the time elapsed since purchase. Based on this, the module sends e-mail notifications to users whose orders contain the selected items, using the extended functionality of email templates.
In the sent notifications, based on the selected items, the module automatically selects similar products with filtering by category and properties, displaying them in a separate block.
Additional capabilities include configurable conditions for selecting products and offers using groupings and logical operators (AND/OR). Order checking conditions include the amount of time elapsed since the order date, its limit, and the order status. The system also allows estimating the number of potential notifications for each rule.
The SaleMail module facilitates repeat sales via email using ready-made templates. Messages display items from the user's previous order used for selection, as well as similar products for upselling, leveraging the module's built-in components.
Selection of similar products and offers follows configured rules, accounting for properties, categories, and purchase availability.
The system supports sending test emails to any specified address.
Agents are configured for automated campaigns with adjustable intervals between sends.
Reporting tracks both successful notifications and failed attempts.
A detailed installation and configuration guide with screenshots is available in the 'Installation' tab.
General iT can install and configure this module and check how it works on your website.
