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MODULE FOR 1C-BITRIX
Key to Client
Schema.org microdata module (JSON-LD) for SEO promotion of websites and online stores on the 1C-Bitrix (Business Universal System) platform. It automatically generates correct structured data for rich snippets in search results: product cards with price, stock status, and specifications, star ratings and reviews, news articles, breadcrumbs, and organization cards.
Schema.org microdata module (JSON-LD) for SEO promotion of websites and online stores on the 1C-Bitrix (Business Universal System) platform. It automatically generates correct structured data for rich snippets in search results: product cards with price, stock status, and specifications, star ratings and reviews, news articles, breadcrumbs, and organization cards.
The solution works immediately after installation without programmer involvement. The module independently identifies the catalog, brand properties, article numbers, price types, product variants, reviews, and articles, while displaying the selected parameters and the rationale for the selection. Each setting includes a clear description and an example of how it appears in search results. No code insertion is required; markup is rendered automatically on any website template, including mobile versions. To ensure quality, the module validates the markup on the live page exactly as a search engine sees it.
The need for microdata arises because without structured data, search engines and neural networks understand website content less effectively, resulting in poor search snippets that lack price, availability, ratings, and navigation information. This negatively impacts click-through rates and conversion. The module resolves this by automatically generating valid JSON-LD.
Schema.org types covered by the module
Schema.org microdata for online stores implements the Product, Offer, ProductGroup, AggregateOffer, AggregateRating, and Review types. The Product type conveys the name, description, images, brand, article number, and product specifications such as material, dimensions, and power that the buyer sees on the product page. The Offer type displays the price from the trading catalog or a product property, the price on the showcase, the old crossed-out price, the promotion period, currency, availability, the 'on order' status, the 'new' condition, and return and delivery terms. The ProductGroup type describes product variants, trade offers, and SKUs, where each variant has its own price, availability, color or size, photo, article number, and link. Alternatively, AggregateOffer can be used to specify a price range from and to. The GTIN barcode and manufacturer code MPN are extracted from product properties or trading catalog barcodes. The AggregateRating type generates a rating and review count displayed as stars in the Google snippet. Data is taken from product properties or published reviews on the site, including standard Bitrix reviews and extended reviews from Aspro solutions. If properties are missing but reviews exist, the rating is determined automatically. The Review type provides microdata for the latest product reviews with a rating and author name, using review information blocks or blog comments.
The module automatically generates Schema.org microdata for online stores, covering BreadcrumbList, Article, NewsArticle, BlogPosting, Organization, OnlineStore, Store, LocalBusiness, and WebSite types.
BreadcrumbList microdata is created for product pages and catalog section pages, starting from the main page and the catalog page, preserving the current section labels.
Articles, news items, and blog posts are marked up using Article, NewsArticle, and BlogPosting types. The markup includes the title, image, publication and modification dates, as well as author and publisher information.
Organization and store cards are populated with data for Organization, OnlineStore, Store, LocalBusiness, and WebSite types. This includes the name, legal name and tax ID, logo, contact details, physical address, coordinates, operating hours, return policy, and delivery service information.
For Google free merchant listings, the module generates complete product markup. The system analyzes trade offers and store settings to automatically fill all required fields without using mapping rules or templates. Google Search Console may indicate missing data, which the module fills in automatically.
The module automatically identifies product variants by extracting color, size, material, pattern, and gender properties from trade offer characteristics. Each variant receives a unique price, stock status, image, SKU, and a direct link to open that specific variant. Products with a single offer include the price and SKU of that offer.
The microdata displays the price visible to the buyer, accounting for catalog discounts, cart rules, VAT, and rounding. When a promotion is active, the system automatically includes the crossed-out original price and the promotion end date. Any change in conditions or the conclusion of a promotion triggers an immediate update of the data in the markup.
Return and delivery terms are defined in a single form on the Company tab and are automatically applied to all products and the organization card. The markup includes return periods, information on who pays for return shipping, a list of delivery services with rates, the free shipping threshold, and delivery timeframes.
The system supports validation of GTIN barcodes with length and check digit verification. Products with zero stock that remain available for order are marked as BackOrder rather than Out of Stock.
All features are enabled automatically. The module provides complete and accurate microdata for Google Shopping and Yandex Market listings. Additionally, it generates markup for reviews, articles, and specifications across the entire site.
The module automatically locates the information block containing product reviews linked to a specific item and the rating field. The structured data includes the most recent reviews with ratings and author names, while the overall rating is calculated based on these entries. The Overview tab displays the count of reviews successfully included in the markup.
For articles, news items, and blog posts, the module identifies information blocks by URL, code, or name and applies structured data types such as Article, NewsArticle, or BlogPosting. The specific type can be selected manually on the Articles and News tab.
Product properties marked with the option "Show on detail page" are included in the markup, matching exactly what the buyer sees. For product variants, properties from trade offers are used. The list of properties can be configured manually.
Breadcrumb navigation for sections is generated automatically based on the section page URL without requiring template modifications. Product galleries are created from any property containing images.
The module supports company markup for types including "Online Store," "Store" (including by product type: electronics, clothing, furniture, etc.), or "Local Business." For stores, the markup includes operating hours, coordinates, and price level.
An information block where the price is stored in a product property is recognized as a catalog even without a dedicated trade catalog. The structured data includes price, old price, currency, and availability derived from the relevant properties.
The module automatically configures Schema.org microdata for products, including reviews, articles, specifications, and breadcrumb navigation. The system immediately checks for common markup errors. When duplicate data exists—specifically when the module's JSON-LD and the template's microdata appear on the same page—the Replace mode removes the template markup from both scripts and the page layout. Empty or zero values, such as a price of 0 or a rating without reviews, are excluded from the markup because search engines treat them as errors. Product variants are correctly generated when they differ by color, size, and price, with each variant having a unique link. Barcodes containing an error in the check digit are not displayed. Product descriptions are cleaned of HTML tags and entities such as . Price markup updates instantly when the price changes, a discount is applied, or a new review is added. Configuration is fully automatic and requires no programmer.
Schema.org microdata for products, ratings, and breadcrumbs in online stores.
Automatic mode activates immediately after installation. The module independently identifies product catalogs and properties for brand, article number, rating, and review count. Detection is performed using standard codes (BRAND, CML2_MANUFACTURER, ARTNUMBER, CML2_ARTICLE, and others) as well as text labels (Brand, Manufacturer, Article Number, Average Rating). The module also automatically detects the price type visible to buyers and variant properties in trade offers, such as color and size. Product markup appears on the site instantly.
The "What the module selected itself" block displays each decision and its source. For example: "brand — from the 'Manufacturer' property [BRAND], by property code". The "Edit" link opens the relevant field for adjustment.
Company name and email address are populated from general site settings. The user must verify this information, optionally add a logo and phone number, and then click "Save".
Manual mode is designed for precise configuration. Tabs for "Catalogs", "Company", "Articles and News", and "Template Compatibility" contain fields grouped by task. Each list includes an "Automatic" option with a tooltip explaining the module's current selection, and a "Do not display" option. The brand can be sourced from properties of any type: list, dictionary, element reference, or string.
Each setting includes a tooltip. The question mark icon explains the purpose of the parameter in simple terms and shows an example of how it appears in search results: star ratings and reviews, crossed-out old price, breadcrumb trail, company information with working hours, and article publication date.
How it works
Organization data is automatically displayed on all website pages immediately after saving settings. No code modifications to the template are required.
Product schema markup is also generated automatically: the module independently identifies the product card page by its URL. The solution is compatible with any template type, including standard, purchased (such as Aspro), custom-developed, and separate mobile versions if they exist. This is critical because Google crawls pages with a mobile robot, so the markup must be present in the mobile version.
For non-standard product card URLs, the settings include a fallback option: a ready-made connection string that needs to be inserted only once.
Prices and ratings in the schema markup update instantly after changes to cost, discount size, property values, or new reviews, including during price imports from 1C and data import processes.
Articles, news items, and catalog category pages are marked up automatically in the same way, based on the page URL.
Diagnostics and schema markup verification on your website
The Overview tab immediately shows whether the module is working and exactly what it outputs on your site. The status is displayed in the header of the settings page. Upon first launch, the module automatically checks a catalog item: it opens the live page as a buyer sees it and details which data has been included in the markup and which is missing, along with the reason. Use the Check button to verify any other item.
Every identified issue includes a solution. For example: "Price and availability are not output: the selected price type lacks a value for this item, but the Retail type contains it" — with a button to navigate to settings. The check also displays the current method used to output item markup.
Comparison with template markup. If the site template already generates item markup, the check produces a table "Now (template markup) / With module markup" for the following parameters: price, availability, brand, rating, SKU, image, and condition. The Output module markup button activates it with a single click.
Catalog coverage. The system shows how many items include price, image, description, brand, SKU, and rating in their markup. Example: "Brand: 41 of 92" with a list of items where the field is empty. Database calculation takes seconds even on large catalogs.
The module does not conflict with existing markup.
The module operates correctly with existing schema markup on a site, regardless of its source, whether from a template (such as Aspro solutions), other modules, or manual insertion. Duplicate data is not created.
In the template compatibility section, behavior is configured for each markup type (Organization, Product, Breadcrumbs, Website, Article): output only if markup is absent (default), force output, or complete replacement. The replacement mode removes third-party markup in both formats: JSON-LD added via a separate script and microdata embedded directly in the HTML page code. The site's visual appearance remains unchanged, as only service tags for search engines are removed, not the content structure.
Removal affects only the selected markup type. Other elements, such as Q&A sections or product lists, remain on the page unchanged.
The module settings include a live preview of the generated JSON-LD for a specific product and a direct link to the Google Rich Results Test, the official validator for rich results from Google.
The JSON-LD format is the recommended standard for Google. This format enables the generation of rich snippets in search results that display price, availability, and star ratings.
Yandex Market gathers product data not only from feeds but directly from website pages, with Yandex robots regularly crawling them. The module outputs Schema.org markup in JSON-LD format, transmitting this data accurately and completely. Yandex Market requires the name, brand, image, price, currency, and availability; the module provides all these fields. The Overview tab includes a check that alerts if a product lacks a brand or an image.
Yandex recommends using JSON-LD format specifically for breadcrumb markup.
Markup for reviews, articles, specifications, and opening hours helps Google and Yandex better understand the page content. This allows them to identify the author of a review or article, the publication date, the product composition, and the store opening time.
No search engine guarantees the display of a rich snippet. The module ensures correct and complete markup, but the decision to use it rests with the search engine. Snippets usually do not update immediately, as the search engine needs time to recrawl the website pages.
Schema.org microdata for online stores improves click-through rates by generating rich snippets with price, availability, and star ratings. The module prepares data for Google Shopping ads, including product variants from trade offers (SKU), as well as return and delivery information. It is compatible with ready-made solutions like Aspro and other templates. Prices can be stored in product properties, allowing operation without a full trade catalog.
For stores with a physical address, the module creates a Store entity containing operating hours, coordinates, and price level.
Service websites, corporate portals, and blogs receive an Organization or LocalBusiness entity, markup for articles and news, and breadcrumb navigation in search results without requiring a programmer.
Capabilities
Automatic configuration: the module independently identifies the catalog, properties, and price type, displaying the selected parameters; a manual mode is available for precise adjustments.
Automatic product markup output: code generation occurs without manual insertion and works on any site template, including mobile versions.
Price, currency, availability, and images are sourced from standard trade catalog fields or product properties. The displayed price reflects current values, including discounts and old prices during promotions.
Product variants (ProductGroup): automatically generated from trade offers, including color, size, price, availability, and a link for each variant.
The module generates Schema.org microdata for online stores, supporting Product types, ratings, breadcrumbs, and company information. Return and delivery conditions are described using a single form for the entire store, while specific details are specified in the microdata for each individual product.
The system supports GTIN barcodes with automatic validation, manufacturer codes (MPN), and the 'on order' status. Ratings are derived from site reviews: options include standard Bitrix reviews, Aspro extended reviews, review info blocks, or arbitrary properties. Individual reviews with ratings and author names are included directly in the product microdata. Product characteristics (additionalProperty) are automatically pulled from properties displayed on the product page.
For content, the module automatically determines the appropriate microdata type: articles, news, and blog posts receive the corresponding Article, NewsArticle, or BlogPosting types. Breadcrumbs for catalog sections are generated without modifying the template, including links to the main page and the catalog page. The module supports various company types: online stores, stores with operating hours and coordinates, and local businesses.
The microdata remains current: prices and ratings update instantly upon price changes, discount application, property updates, or the addition of new reviews. An integrated check on the live page runs automatically, analyzing the output, generation method, and reasons for empty fields, offering ready solutions and comparing results against the template microdata. A catalog coverage report displays how many products received each microdata field and identifies those where fields are missing. The module is compatible with existing site microdata, avoiding duplicates, and operates in a mode specific to each content type.
The module ensures safe generation of Schema.org microdata (Product, ratings, breadcrumbs) for online stores. Microdata is rendered in the page head section with automatic escaping, ensuring compatibility with composite structures and caching systems.
The architecture supports multi-site deployment: company data is configured separately for each domain. Access rights are segmented by user groups, allowing either settings viewing or full management. The configuration interface is bilingual (Russian and English); each setting includes a description and a visual example of how the result will appear in search engine results.
Implementation limitations define the scope of microdata application. Product microdata is generated exclusively on individual product pages. Product lists in catalog sections are not marked up, as search engines recommend marking only product pages and do not display ratings for categories. On catalog section pages, the module generates breadcrumbs microdata only.
Price and availability data are retrieved from the trade catalog or product properties. Product microdata is rendered only when a price or a rating with reviews is present, as search engines accept such data for generating rich snippets. For products without a price (including 'price upon request' or items with a price of 0), the offer block is not generated because price is a mandatory field per Google requirements, and availability is specified within that block. The system reports such cases directly on the 'Overview' tab.
Schema.org microdata module for 1C-Bitrix: Site Management. Compatible with editions featuring a trade catalog: Small Business, Business, and higher. Requires PHP 8. Supports multisite setups and composite mode.
The module provides automatic generation of product markup. It displays price, availability, GTIN barcodes, and BackOrder status. It handles product variants (ProductGroup) and trade offers. Configuration of old price, discounted price, return, and delivery parameters is available without a programmer.
The module generates JSON-LD structured data for rich snippets in search results. Features include ratings, reviews (Review), breadcrumbs (BreadcrumbList), organization details (LocalBusiness), and markup for articles and news using Article, NewsArticle, and BlogPosting schemas.
Schema.org microdata module for Bitrix-based online stores. It enables accurate display of product characteristics via the additionalProperty attribute, even when a trading catalog is absent. Prices are automatically retrieved from infoblock properties. The module implements OnlineStore markup to present store information, including operating hours via the openingHours property. It also generates breadcrumb navigation for catalog sections, enhancing site navigation and SEO optimization.
General iT can handle the implementation of “Schema.org Microdata — Product, ratings, breadcrumbs for stores”, from installation to configuration and compatibility checks.
UPDATE HISTORY
More precisely for service websites: service pages are marked up as services, and products as products.
The automatic mode identifies the services info block by address, code, and name, and does not mark up services as products, even if they have a "Price" property of the type "from 49,000 rub." If needed, such an info block can be selected manually on the "Catalogs" tab.
If the site template already marks up the page as a service (Service), in the default mode ("Output only if this type is not already on the page"), the module leaves this markup and does not add a product to it.
The update is installed without manual actions; the markup for products, articles, and companies remains unchanged.
Site-wide markup: product reviews, articles and news, product specifications, section breadcrumbs, store card with opening hours, catalogs with price in a property. Each setting includes a tooltip showing how it appears in search results. Everything works automatically immediately after an update.
Product Reviews
Product markup includes the last 10 reviews with ratings and author names; the rating is calculated based on these reviews.
Reviews are taken from the reviews information block (the module finds it automatically by linking to the product and the rating field) or from blog comments.
"Diagnostics" shows how many reviews are included in the markup and whether they are visible on the page.
Articles and News
New "Articles and News" tab: articles, news items, and blog posts are marked up as Article, NewsArticle, or BlogPosting — including title, image, publication and modification dates, author, and publisher.
The module type is determined automatically by the information block's address, code, and name; it can also be selected manually for each information block.
Product Specifications
Product properties — material, dimensions, power, and others — are output in the markup as specifications (additionalProperty).
Properties marked "Show on detailed page" are taken automatically — the same ones visible to the buyer; a list can also be selected manually.
Products with variants have specifications for both the product and each variant.
Breadcrumbs and Images
Catalog section pages receive breadcrumbs automatically based on the address — without template editing.
Breadcrumbs start with "Home" and the catalog page using the same labels as on the page; custom labels can be set.
Product gallery — from any multiple property containing images.
Company and Store
Company type options: online store, store with an address (including by product type — electronics store, clothing store, furniture store, etc.), or local business.
For stores with an address: opening hours, coordinates, and price level.
Catalogs without a trading catalog
An information block with price in a property is also treated as a catalog: price, old price, currency, and availability are taken from product properties.
Markup updates automatically when property values change.
Hints for settings
Each setting has a '?' icon: what it does in simple terms and how it may appear in search results.
How to enable
In automatic mode, reviews, articles and news, characteristics, section breadcrumbs, and the "Online Store" type work immediately.
In manual mode, the markup on the site remains unchanged; new features are enabled in settings: on the "Catalogs" tab — "Reviews", "Characteristics", "Breadcrumbs", "Image Gallery"; on the "Articles and News" tab — type for each information block; on the "Company" tab — type, business hours, coordinates; on the "For Developers" tab — breadcrumbs on section pages.
The update is installed without manual actions.
Product markup for Google Shopping ads: product variants, price as displayed on the storefront with a former price, returns and delivery, barcode. All of this works automatically immediately after an update.
Product variants — ProductGroup
A product with trade offers is marked up as a group of variants: each variant has its own price, availability, color or size, photo, article number, and a link that opens exactly that variant.
The module automatically finds color, size, material, pattern, and gender in the offer properties by their codes and names.
A product with a single offer is marked up with the price, availability, and article number of that offer.
The link to a variant is built using the OFFER_ID parameter, as in standard templates; a custom parameter is set on the "For Developers" tab.
The ProductGroup markup output by the template is recognized by the module as product markup; "Template Compatibility" modes work for it as well, with no duplicates.
Price as displayed on the storefront and former price
The price in the markup is the one the buyer sees on the product card: with catalog discounts and cart rules, VAT, and rounding.
If there is a discount, the markup includes both the former (struck-through) price and the promotion end date.
The markup updates automatically when discounts change or when the promotion ends.
Coupons and discounts for specific buyer groups are not included in the markup price.
Returns and delivery
A new block on the "Company" tab: return period, who pays for return shipping, how to return the product; delivery services with costs, "free from" threshold, and delivery times.
This is filled out once for the entire store: the conditions appear in the markup of every product and in the organization card — they are present in products even if the organization card is output by the template.
The check on "Reviews" will indicate if the block is not filled out.
Barcode, manufacturer code, "made to order"
Barcode (GTIN) — from the product property or from the barcode catalog; the module checks the length and check digit.
Manufacturer code (MPN) — from the selected property.
A product with zero stock that the catalog allows to be purchased is marked as 'BackOrder'.
How to enable
In automatic mode, variants, price as on the storefront, barcode, and 'BackOrder' status work immediately; you only need to fill in 'Returns and Delivery' on the 'Company' tab.
In manual mode, the markup on the site remains unchanged; new options are enabled on the 'Catalogs' tab: 'Price as on the storefront', 'Products with variants', 'Out of stock', 'Barcode (GTIN)', and 'Manufacturer code (MPN)'.
The update is installed without manual actions.
The settings page itself shows how many products will populate each schema field, checks the first product, and compares your template's schema with the module's schema. If the module is configured manually, it will indicate what the automatic mode will add.
Catalog Coverage
A new block on the "Overview" page shows how many products will have price, image, description, brand, article number, and rating in the schema—for example, "Brand: 41 out of 92".
Next to each field are examples of products where the value is missing: the link opens the product for editing. If a property for the field is not selected, the "Select" link opens the relevant setting.
The count is performed on the database without opening website pages, making it fast even for large catalogs. The "Recalculate" button updates the figures immediately.
First Check—Automatic
Upon the first opening of the "Overview" page, the module automatically checks the first product in the catalog on the live page and displays the result.
If the website template already outputs its own product schema, a table appears showing "Currently (template schema) / With module schema" for price, availability, brand, rating, article number, image, and product status. It is immediately clear what the module's schema will provide.
The "Output module schema" button enables it with a single click, and the check repeats automatically.
In automatic mode, the top of the "Overview" page displays the setup steps: catalog, product properties, product check, template schema, and company data, with checkmarks indicating what is already complete.
Try the Automatic Mode
If the module is configured manually but the automatic mode could supplement the schema, a preview banner appears on the "Overview" page showing what the automatic mode will add—for example, "brand, products: 41 — from the 'Brand' property [BRAND]".
It is enabled with one button. All manual selections are preserved; you can return to manual mode at any time.
Settings Page Texts
Hints are in a single line; details are under the "More" link.
On a website using windows-1251 encoding, the company name is inserted both from the sender name of emails written in Cyrillic.
The update is installed without manual intervention; the markup on the site remains unchanged after the update.
The module configures itself: it finds the catalog, brand properties, SKU, and rating properties, the price type, and displays what it has selected. For precise configuration, there is a manual mode, and the settings page has received a new, more intuitive design.
Automatic mode
On a new installation, the module is ready to work immediately: it automatically finds product catalogs, brand, SKU, rating, and review count properties (using standard codes and names such as "Brand", "Manufacturer", "SKU", "Average rating", and others), as well as the price type visible to buyers. Product markup appears on the site without a single "Save" click.
The "What the module selected automatically" block displays each decision and its source: "from the "Manufacturer" property [BRAND] — by property code". The "Change" link opens the relevant field in manual mode.
The module inserts company data from the site settings — name and email. Check, add the logo and phone number, then click "Save": after this, the organization markup will appear on all pages.
Manual mode
All settings are organized by tabs: "Overview", "Catalogs", "Company", "Template Compatibility", "For Developers". Fields are grouped by task: product data, rating, price; main information, contacts, details, and social networks.
Each list includes an item "Automatically (currently: ...)" — where the module selects automatically and shows exactly what it chose — and an item "Do not display".
The mode is switched at the top of the page. When switching to automatic mode, any manual settings you made are preserved; the module fills only empty fields.
If the module was already configured by you, after the update it opens in manual mode: all settings and markup on the site remain exactly as you set them.
New settings page design
Cards with clear headings, markup status in the page header ("Markup is working", "There is something to fix"), toggles instead of checkboxes, and a hint about unsaved changes.
The "Rating field in reviews" line appears only when the site has product reviews.
The page looks equally neat on both wide and narrow screens, in both Russian and English.
The update installs without manual intervention: the module connects everything it needs on its own.
Configuration has become simpler, and data in the markup is more complete: during the first catalog setup, the module automatically inserts brand and article properties; legal name and INN have been added to company data, and the product status is specified in the price markup. Settings are saved, so no reconfiguration is needed after an update.
Catalog Setup
During the first catalog setup, the module automatically inserts brand, article, and rating properties with standard codes (BRAND, CML2_MANUFACTURER, ARTNUMBER, CML2_ARTICLE, and others) — you only need to verify and save them.
For the rating from Bitrix's standard reviews, you can select the field that stores the score, in case the template named it differently. "Diagnostics" will indicate when this is necessary.
A new checkbox "All products are new" (enabled by default): the product status "new" (itemCondition) is specified in the price markup — Google recommends this for product ads. If you sell used or refurbished products, deselect the checkbox.
Company Data
New fields "Legal Name" and "INN" — in the organization markup these are legalName and taxID.
Logo and website address can be specified briefly (/logo.png, site.ru) — the full address is used in the markup. If "Website URL" is not filled in, the website address from its settings is used.
Site markup (WebSite) is displayed even without a separately specified address — using the company or website address.
For the "Local Business" type, the "Company" tab and "Diagnostics" will indicate if the address is not filled in: for LocalBusiness, it is mandatory.
Product Description
The description in the markup is plain text: HTML entities ( , «, and others) are expanded, extra spaces are removed, and long descriptions are truncated to 5,000 characters at a word boundary.
On sites in windows-1251 encoding, the product description is displayed in the markup (verified on a test stand in windows-1251 mode).
Settings and Diagnostics
Users with the "View settings and data" permission open the module settings in view mode — everything is visible, but nothing can be changed.
The check time in "Diagnostics" is displayed according to your clock.
The update is installed without manual intervention: the module connects everything needed by itself.
Product markup has become more accurate and up-to-date: price and rating in the markup are updated immediately after changes on the site; zero prices and prices with quantity ranges are handled correctly, and "Diagnostics" suggests improvements for Google and Yandex Market. Support for sites in windows-1251 encoding has been enhanced. Settings are preserved, so no reconfiguration is needed after the update.
Prices and Reviews
Price and rating in the markup are updated immediately after a price change or a new review — whether edited in the admin panel, prices loaded from 1C, imported, or via REST.
Product markup is displayed when it contains a price or a rating with reviews — this is what search engines accept for rich snippets. For products with "price on request," the template markup is preserved, and "Diagnostics" explains the reason.
A price of 0 is considered as no price (often used to mark "price on request").
For prices with quantity ranges, the markup includes the price "from 1 unit."
Products with trade offers: the number of offers counts only offers with a price, and prices and offer availability are loaded via two queries — faster for products with hundreds of variants.
Diagnostics
The "Markup is working" header is shown when the product markup is suitable for rich snippets; if improvements are needed, "Markup is displayed, but there is something to fix" appears with a list of recommendations.
Brand and product image are marked with recommendations: they are mandatory for Yandex Market, and the image is also required for Google Shopping ads.
Sites in windows-1251 encoding
Full Cyrillic support: saving company data, displaying markup, recognizing template markup, the "Diagnostics" report, and preview in settings.
All markup nodes of the module are displayed on the page: product, breadcrumbs, organization, and site.
Support has been tested on a test stand in windows-1251 mode. If something is displayed incorrectly on your site in this encoding, please contact us, and we will fix it in the next update.
The update is installed without manual actions: the module connects everything needed automatically.
The "Replace" mode has become more precise: the module removes only its own type of markup, while FAQ, articles, product lists, and other template markup remain on the page. The module more accurately recognizes existing markup on the site and uses cache more efficiently on large catalogs. Settings are preserved; no reconfiguration is needed after the update.
Compatibility with template markup
"Replace": only markup of the same type that the module outputs (product, breadcrumbs, organization, site) is removed. If it is located in a common block together with other markup, only that specific markup is removed from the block; the rest remains as it was.
"Only if it is not yet present" (default): only the main page markup is considered; mentioning a product in someone else's list or an organization in an article does not prevent the module from outputting its own markup.
Markup in the layout (microdata) is recognized in any schema.org address entry (HTTP protocol and HTTPS protocol, without protocol, with www, multiple types at once).
JSON-LD blocks are recognized after HTML compression.
Performance and access
Automatic output of product markup caches only product card addresses, reducing load on the cache for catalogs with smart filters.
The automatic output cache is updated once upon the first page opening after the update.
Automatic output takes access rights to the catalog into account: in closed catalogs (e.g., B2B), product markup is displayed only to visitors with access to it.
Diagnostics
The LocalBusiness type is shown in the report on the "Diagnostics" tab.
Checking on a real page is launched via the "Check" button from the module settings.
The update is installed without manual actions.
Version 1.3.1 — fix for text display on the settings page.
An extra service fragment that appeared between paragraphs on the 'Connection and Verification' tab has been removed. This did not affect the markup functionality. The update is installed without manual intervention.
Version 1.3 — product markup is now fully ready out of the box: no code line required in the template, works on any site template, including mobile. Plus, ratings from reviews.
This release grew from careful buyer feedback — thank you!
Product markup — without inserting any code
The module automatically detects the product card by the page URL and outputs markup on any site template. This solves an important case: many sites have a separate mobile template, and Google checks pages with its mobile robot — the connection line inserted in the main template did not work on the mobile version, so the search engine could not see the markup. Now markup is present everywhere: on the main template, on the mobile template, and on custom templates. Any previously inserted line continues to work and remains prioritized — no need to touch it. Markup is output only on pages whose URL exactly matches the product card address from the information block settings; it cannot appear on other pages.
Rating and number of reviews — from reviews on your site
Previously, the module read the rating only from product properties, but in many solutions (including Aspro), ratings are stored in reviews and do not appear in properties — stars were honestly not displayed. Now the module can calculate the rating directly from published product reviews (Bitrix standard reviews and Aspro "extended reviews"). It is enabled automatically: if properties are empty but reviews exist on the site, the rating will be taken from them. Reviews pending moderation are not counted.
Diagnostics has become even more honest
Now it shows which method is used to output product markup ("automatically — no line required" or "via a line in the template"), and if no markup is present, it explains why and what to do.
Also:
— breadcrumbs on the page are always consistent: if the template outputs a "related products" block, the duplicate chain no longer appears;
— correct addresses in markup for sites with multiple domains (www and without www);
— the instruction for inserting the code snippet has been updated: where to insert it, details about the closing ?> tag, and why inserting code via the standard file editor in the admin panel is not recommended (it silently discards PHP—use 'Edit as PHP').
The update is installed without manual intervention; reconfiguring the module is not required. After updating, we recommend navigating to the module settings → 'Diagnostics' tab → 'Check', and then testing the product page using the Google Rich Results Test.
Version 1.2 — the module is now visible: a new "Diagnostics" tab, a genuine replacement for third-party markup, universal integration.
The entire release stems from analyzing a live store on the Aspro solution — thank you to customers for detailed feedback.
New: "Diagnostics" tab
It answers the question "Is the module working and what is it outputting on my site?". Click "Check" and see what has been included in the markup on a real product page, what is missing, and why. For example: "Price and availability are not output: the selected price type for the product has no price, but it exists in the 'Retail' type" — with a button to navigate to settings. Or "Product markup is not appearing on the page: the connection line has not been added."
"Replace" mode now truly replaces
Previously, it only removed markup added by a separate script block. Markup embedded directly in the template layout was untouched by the module — on many sites, either the module's markup did not appear at all, or two instances of the same markup type ended up on the page. Now, even that is removed. The site's appearance remains unchanged: only service markers for search engines are removed, not the layout itself. If something goes wrong with your template, there is an off switch.
Integration has become universal
The ready-made connection line previously worked only with the standard catalog template and did not function on some solutions (e.g., Aspro). Now, the module automatically detects products in any template. If the line is already inserted, it will continue to work; no re-pasting is required.
Breadcrumbs on catalog section pages
Previously, the module marked up only product cards. Now, sections can also be marked up via a separate connection line (optional step).
Also:
— An image has been added to the organization markup (Google no longer reports its absence);
— Settings texts have been rewritten for clarity, without technical jargon;
— The behavior of the check button and the display of the file path in the English version have been fixed.
The update installs without manual steps. No reconfiguration of the module is required.
Version 1.1.1 — corrections for product markup accuracy.
All three corrections were found during analysis of a live store on the Aspro solution — thank you to the customers for their feedback.
— The brand was displayed as a service code instead of the name. If the "Manufacturer" property is set as a list (as in Aspro solutions — CML2_MANUFACTURER), the internal value number was included in the markup instead of the brand name. Now the name is correctly determined for properties of all types: list, element binding, dictionary, and string.
— The same image appeared twice in the markup (if the product has both detailed and announcement images that are the same file).
— Technical port numbers (of the form that appeared on sites behind SSL proxies) have been removed from links.
The update is installed without manual actions. No need to reconfigure the module.
Version 1.1.0 — compatibility with existing markup plus improvements.
The module no longer creates duplicates if the markup is already output by the template (for example, Aspro solutions), another module, or manually. A new "Compatibility" tab: for each type (Organization, Site, Product, Breadcrumbs), behavior is selected — "Output only if not yet present" (default), "Always output", or "Replace".
Also:
— sites in windows-1251 encoding: markup is now output correctly (previously it might not have been output on non-UTF-8);
— performance: generation results are cached, the catalog is not queried on every hit of the product page;
— security: property settings parsing has been moved to the core's standard API.
The update is installed without manual actions.
USER EXPERIENCE
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