INRAISE: Schema.org/Product. Microdata for products: Product, Offer, AggregateOffer, OfferCatalog

What this solution does

The INRAISE: Schema.org/Product module generates an unlimited number of JSON-LD markup elements with automatic data updates. Proper markup of Product and OfferCatalog types helps search engines Yandex and Google correctly interpret data about products and services, including price, availability, and ratings. Accurate data increases the likelihood of displaying rich snippets in search results, enhancing visibility and click-through rate (CTR) for users. Improved CTR can contribute to higher sales and better search engine rankings (SEO).

The module supports configuring markup on product or service detail pages (Product type) with nested objects: Offer (sales offer), AggregateOffer (list of offers), and AggregateRating (average rating based on reviews). On product or service catalog pages, it supports Product type (for Google) with nested offers objects containing Offer and AggregateOffer.

The INRAISE: Schema.org/Product module provides microdata for products and services, supporting the Product, Offer, AggregateOffer, and OfferCatalog types. On the website's main page for product or service lists, the module generates Product schema (for Google) with nested offers objects containing Offer and AggregateOffer, as well as OfferCatalog (for Yandex) with itemListElement items containing Offer and AggregateOffer. The same microdata structure is applied to detail pages of information blocks linked to product or service catalogs rendered via the bitrix:catalog.section component, such as article detail pages with an attached list of catalog items. Available properties for describing a product or service include: name, description, image, brand (brand.name), sku, and mpn.

The INRAISE module implements Schema.org microdata for products, supporting the Product, Offer, AggregateOffer, and OfferCatalog types.

For items with multiple offers, AggregateOffer data is automatically generated, including the number of offers (offerCount), minimum (lowPrice) and maximum (highPrice) prices, and currency (priceCurrency).

For individual products and services, Offer parameters are configured. The URL (url) is set automatically. Price (price) and currency (priceCurrency) fields support both automatic population and manual editing. Product availability (availability) can also be specified.

The module supports rating markup via the AggregateRating type. It includes fields for the overall rating (ratingValue), review count (reviewCount), and the rating range boundaries (worstRating and bestRating).

For describing catalog sections, product lists on the homepage, and detailed pages of additional info blocks, the following properties are available: name (name), description (description), and image (image). When applicable, you can specify the brand (brand.name), SKU (sku), and manufacturer part number (mpn).

The INRAISE module implements Schema.org/Product microdata for products, supporting Product, Offer, AggregateOffer, and OfferCatalog types. It is optimized for landing pages within the Smart Filter system, allowing the use of SEO tags (H1, Title, Description, Keywords) to unique section titles and descriptions. The module also supports rendering titles and descriptions via Smart Filter module tags, as detailed in the documentation.

Only properties defined in the official documentation of Google and Yandex are used in the markup. To map catalog item or service infoblock fields to Product microdata properties, the Twig templating engine is employed. The templates support filters, tags, and the view_content() function.

Microdata is automatically generated on the following pages:

- Detailed product or service card;

- Catalog section page;

- Website homepage for product or service lists;

- Detailed pages of selected additional infoblocks containing product lists (e.g., an article page linked to a catalog list).

The INRAISE: Schema.org/Product module adds a dedicated tab in the admin panel for configuring product schema markup. This tab allows individual configuration of markup for specific elements and sections, supporting Product, Offer, AggregateOffer, and OfferCatalog types. Element settings can inherit from parent sections and subsections, similar to the SEO tab functionality. Detailed instructions for the Product Markup tab are provided in the module documentation.

The module supports integration with Twig templates. For correct implementation, it is recommended to consult the official schema.org/Product documentation, as well as specific guides from Google and Yandex for products and catalogs. Available tools for validating the markup include the Schema.org validator and the Google Rich Results Test.

The INRAISE: Schema.org/Product module automates the generation of Schema.org markup for product cards. Supported data types include Product, Offer, AggregateOffer, and OfferCatalog. The solution enables correct structuring of product and pricing information for search engines without requiring manual code editing.

INRAISE module: Schema.org/Product. Provides product markup covering the Product, Offer, AggregateOffer, and OfferCatalog types.

INRAISE module: Schema.org/Product. Provides product microdata markup supporting Product, Offer, AggregateOffer, and OfferCatalog types. Designed to correctly structure product and offer data in compliance with Schema.org standards.

General iT can install and configure this module and check how it works on your website.