MarketPro: online store and mobile application

What this solution does

A unified solution for an online store and mobile applications on iOS and Android. The catalog, prices, stock levels, orders, and content are synchronized across all platforms. A single update in the system is immediately visible to buyers on both the website and the mobile apps.

The demo version allows testing the full buyer journey: search functionality, filter application, product card viewing, and order checkout.

The site features a modern design with familiar navigation.

MarketPro provides customers with a fast, modern website while you continue managing the catalog and orders in the familiar 1C-Bitrix admin panel. The solution scales from small stores to projects with tens of thousands of items. The package includes a mobile application.

Any catalog update—adding a product, adjusting a price, launching a promotion, or placing a banner—is instantly reflected on both the website and the mobile application. The MarketPro solution includes full native applications for iOS and Android, ready for publication in Google Play and the App Store. These applications support push notifications and utilize smartphone hardware capabilities. Updates containing bug fixes and new features are applied automatically after updating the core solution, without requiring a new publication in app stores. A new publication is necessary only if the native code layer is modified.

MarketPro is a ready-made solution for creating an online store and mobile application by ASTDESIGN. The tool enables effective customer engagement through a push notification system. Messages can be sent to all users or targeted at specific audience segments to announce promotions, new stock arrivals, or remind customers about abandoned carts. Detailed reports are available for each campaign, tracking sends, deliveries, and opens.

The system supports configuring individual discounts specifically for orders placed via the mobile application. Upon launching the app, temporary stories can be displayed featuring images or short videos with links to promotions, curated collections, or specific products.

The repeat purchase process is streamlined using barcode scanning: the camera reads the code on packaging and instantly locates the corresponding item in the catalog. To promote the application on a website, the solution includes ready-made elements such as an 'Open in App' banner and buttons linking to app stores.

How a buyer selects and places an order

Searching and selecting

When a buyer types the first letters of a query, they immediately see suggestions grouped by relevant products, categories, and brands. The search engine corrects typos and keyboard layout errors, recognizes synonyms from your catalog, and maintains a history of queries. If needed, you can integrate third-party services such as Yandex.Search for Stores, SearchBooster, or MultiSearch. The mobile application also supports barcode scanning via the camera.

Catalog filters can be positioned on the left or above the product list. Each filter value displays the count of matching items, allowing buyers to immediately see if results exist. Price fields and numeric attributes automatically include range selectors, while colors and textures are represented by images. In-stock items are always displayed first, with sorting options available within this group.

Quick links located below the section header lead to pre-configured collections based on key criteria such as popular brands, price ranges, and specific attributes.

The product list can be displayed in either tile or row format, with layout settings configured individually for each section.

The module supports detailed product inspection.

The product card immediately displays key information: specifications, price, availability, delivery terms, and reviews. The availability feature shows where the product is in stock, whether in specific stores or warehouses; sales points can be presented as a list or on a map. Delivery cost and time are calculated for the buyer's city directly within the card. For items located at the supplier's warehouse, the delivery date and a 'We will deliver' label are shown, accounting for weekends and holidays. Credit and installment options support multiple formats: a bank form, a custom application, or a link to terms. Additional services such as assembly, lifting, installation, and extended warranty can be mandatory or optional; their cost is set as a fixed amount or a percentage of the product price. The card also displays bundles, accessories, similar, and related products. The reviews section includes ratings, pros and cons, photos, and store responses; a request to leave a review is automatically sent to the customer via email after a specified number of days following order completion. If an item is out of stock, customers can subscribe to notifications and will receive an alert when the product becomes available.

Product variants are displayed in a format convenient for the buyer, using images, links, drop-down lists, or tables. If an item is sold in packs or with a specific quantity step, these settings are shown directly next to the selection field. The system handles order processing.

The cart with checkboxes allows buyers to select items they wish to purchase immediately without removing other items from the cart or adding them to the current order.

The cart displays a clear goal: a progress bar shows how much more needs to be added to qualify for a gift, discount, or free shipping according to store rules.

Manual entry is minimized. The system provides suggestions to quickly fill in the address, and for organizations, it automatically populates details based on INN and BIK. Data for returning customers can also be auto-filled from previous order history.

Pickup points are available for selection via a map or a list. Buyers can find a suitable location and choose it directly during checkout.

Shipping costs are displayed clearly. For services where the price is not pre-set, the text "To be confirmed by a manager" is shown instead of a specific amount.

Users can choose their preferred login method: SMS, an incoming call, an outgoing call from the buyer, or email. In case of cascaded delivery, the verification code is sent first to Telegram, then to email, and finally via SMS.

Payment is integrated using standard Bitrix tools. The solution has been tested with Sber, YooKassa, and Tinkoff. If an order remains unpaid, the buyer can complete the payment later through their personal account.

Personal account: order history, one-click order repetition, cancellation, online payment, tracking number with a tracking link, and an in-order chat with a manager for file exchange.

Bonuses: for purchases, registration, and birthdays; rules apply to specific products, customer groups, cities, and accumulated sums; spending limit per order; expiration by date; flash bonuses for all active buyers for several days.

Email discount: the customer enters an address and receives a promo code. You choose which pages and devices to show the offer on, and when to open the window.

Promotions and product labels: create separate promotion pages, guide customers via links, or collect promotional items into a selection. Cards can display labels such as 'New', 'Bestseller', and any custom ones—manually or automatically based on conditions.

Emails and push notifications: inform about new stock, remind about abandoned carts, request reviews, award birthday bonuses, or deliver manager messages. Push recipients can be selected based on specific criteria.

Configure the store without editing code.

Design, catalog, search, orders, cities, bonus systems, and mobile app configuration are managed within the Bitrix administration panel. All these functions are accessible in the same interface used for managing products and orders. Most changes appear on the storefront immediately. Certain design and catalog settings take effect only after a rebuild process, which typically takes 5–10 minutes. The site can be temporarily hidden behind a placeholder page while content is being added. This template supports sales operations across multiple cities.

MarketPro: Online Store and Mobile Application

Each region can have its own assortment, prices, stock levels, warehouses, contacts, logo, organization name, text pages, sliders, and banners. A region is defined as a city, a group of cities, or an area. The city is determined automatically by IP address, but the buyer can change it manually. Regions can operate within a single domain, on subdomains, or on separate domains.

Order Source Analysis

Allows creating dedicated pages for specific search queries. For selected combinations of product filters and characteristics, you can set a unique URL, text, titles, and images for social media.

Preserving Old Page URLs

When the catalog structure changes, visitors and search engines are automatically redirected to new pages. Redirect rules can be added manually or imported from XLSX files; regular expressions are supported for complex cases.

Sales Channel Tracking

UTM tags and the purchase channel (desktop, mobile site, or application) are saved directly in the order record.

Analytics in Metric

Provides visualization of the sales funnel. Supports e-commerce tracking and 14 goals: cart, favorites, comparison, standard order, quick order, one-click purchase, callback request, product subscription, and other actions.

Analytics, chat, and call tracking integration is performed via dedicated fields for external scripts without modifying the core solution. This approach allows flexible configuration of data collection and communication tools. The system supports convenient product catalog upload and automatic data exchange with external services.

If you are already selling on Wildberries, there is no need to fill the catalog manually. Product cards are transferred from the seller's account, including names, descriptions, images, video links, brand, specifications, dimensions, and weight. Reviews with ratings, photos, and your responses are also imported. Products are matched by the seller's article number. New items are published immediately or after moderation. Updates can be scheduled. A trial run is available before the first import.

Data exchange with 1C is configured using standard tools of the 1C-Bitrix platform. Separate integration modules are available for MySklad and other accounting systems. The solution also supports integration with Bitrix24, popular delivery and payment services, SMS services, address autocomplete, maps, and push notifications. The specific set of connections is selected based on your store's business processes.

Comprehensive documentation provides installation instructions, a description of functional capabilities, and answers to frequently asked questions. Before purchase, it is recommended to review the FAQ and verify that the solution meets your store's requirements.

Regular updates introduce new features, improve existing functionality, and fix identified bugs and security vulnerabilities. Updates are installed via the 1C-Bitrix administration panel.

The source code is open for modification. You can adapt the solution to specific tasks without restrictions from the developer.

Demo versions of the website and mobile application are available for review, allowing you to experience the complete customer journey.

MarketPro is a ready-made solution for creating an online store with support for mobile applications on Google Play, App Store, and RuStore. Full documentation is available for review.

Visual design and styling. The color scheme can be configured using nine preset colors or by specifying an exact HEX code. Support is provided for over 200 fonts with Cyrillic characters. The logo can be uploaded in SVG and raster formats, with the option to create a separate version for the mobile site. A single file serves as the favicon. Watermarks can be applied to enlarged product images.

Interface structure. Two header variants are available for the desktop version and two for the mobile version. The header can be fixed during scrolling. A bottom action bar is implemented for mobile devices. The header displays the city, phone number with a working hours label, links to the catalog, search, cart, favorites, product comparison, user login, and callback request. Integration with messengers is supported: Telegram, WhatsApp, VKontakte, and MAX.

Menus and navigation. The system includes a top menu with dropdown submenus, a separate menu located below the header, and an arbitrary catalog tree featuring section icons and brand logos. An expanded catalog menu is available on mobile devices.

Banners and footer. The stretch banner supports configuration of display dates, regional restrictions, and a separate image for mobile devices. The footer contains two menus, contact information, copyright notice, payment system icons, buttons for downloading applications from Google Play, App Store, and RuStore, as well as links to social networks.

Configurable cookie consent notification and the ability to hide the developer signature. The homepage features an image and video slider available in two design styles with adjustable scroll speed. Each slide includes a title, description, and button. A dedicated 'Product of the Day' block with its own heading is provided, along with sections for stories and popular categories displayed as a list or slider. The layout reserves four positions for banners and four for product collections. Functional blocks for brands, collections, videos, articles, news, and promotions are included, plus an arbitrary text block at the bottom. Separate images are supported for the mobile website and the application. Content visibility can be controlled by dates, cities, and customer groups. Lazy loading is supported for specific blocks to optimize performance.

Catalog and filter. Sections and subsections are displayed with images and icons. Subsections appear above the product list. A custom sorting system is available. The list view is configurable globally or per section as tiles or rows. Built-in sorting options include popularity, price (low to high and high to low), rating, and discounts. Additional sorting by any field can be created. In-stock items are always displayed first. Settings allow specifying the number of items per page and adding a "Show more" button. The catalog can display products with or without subsections. Empty sections and out-of-stock items are hidden automatically. The list shows the article number, unit of measure, stock balance, rating, and review count. Product properties are accompanied by icons. The gallery supports multiple images with scrolling. Purchase bonuses are displayed. A quick view modal overlay is available, along with comparison and favorites functions. Quick view and comparison can be disabled via settings. The number of labels on a product in the list is configurable and can be entered manually. If a trade offer exists, it is displayed instead of the main product. The minimum price is shown with the "from" prefix. Products can be highlighted with a background and moved to the top of the list. The filter is positioned on the left or top and works by specifications, price, availability, and specific warehouses.

Product filters support item counters, value images, text and video hints, automatic numeric and price ranges, expanded properties, and a parameter reset function. The system utilizes a filter index and generates image sizes in the background.

Search provides suggestions grouped by products, sections, and brands, corrects typos and keyboard layout errors, and includes a synonym dictionary. A name-only search mode is available, along with result narrowing by found sections and buyer query history. The search field remains fixed during scrolling on all mobile site pages.

Barcode search is supported via the camera in the mobile app, a scanner button enabled through settings, and manual entry in the search bar on the website. Integration is available with external services: Yandex.Search for Stores, SearchBooster, or MultiSearch.

The product card includes a gallery with image zoom, a magnifying glass, arrow navigation, and keyboard controls, plus support for videos from YouTube and RuTube. Specifications are grouped by section, enhanced with icons and tooltips; service properties are hidden, and long descriptions can be collapsed. The display shows the SKU, brand, brand country, and manufacturing country with flags, along with size charts linked to specific brands and sections. Product attachments include instruction manuals, certificates, passports, and links to certificates and declarations. Stock availability is shown for stores and warehouses as a list or on a map, with delivery calculation for the buyer's city. The supplier warehouse delivery time is indicated with a "We will deliver" label, accounting for weekends. Options for credit and installment plans are provided via multiple buttons, and additional services can be added for a fixed price or percentage. Sections for sets, bundles, accessories, related products, recommendations, curated collections, and product collections are included. A promo code block displays a matching code on click and can be hidden. Features include product tags, quantity selection before adding to the cart (including via keyboard), a "Buy in one click" function, favorites, comparison, product link sharing, and back-in-stock notifications. A "Report an error in the description" block with an inquiry log is available. The card layout includes a sticky section menu and a pinned product image during scrolling.

MarketPro: online store and mobile application

Trading offers and product variants management. Supports classic offers with individual prices and stock levels, as well as linked variants connecting separate product cards. Switcher types include images, text links, dropdown lists, and tables displaying all values with quantities and a single 'Add to Cart' button. Quantity step settings allow for step-wise increments with visible labels. Switcher images can be sourced from product properties or specific offer photos. Selection filters are configurable globally and per section. Features include rules for selecting the active offer upon opening a card, visibility control for unavailable offers, hiding identical characteristics across all variants, and merging image galleries.

Review system. Features a five-star rating and overall product rating. Reviews appear in both the catalog and on product pages. Separate fields are provided for pros, cons, and general comments. Moderation is required before publication, and store responses to reviews are supported. A 'registered users only' mode is available with a 'one review per product' limit, or reviews can be accepted from any visitor by name. The system includes a helpfulness rating for reviews and a 'Most Helpful Review' block. Customer photos undergo separate moderation. Automated requests for reviews can be sent after a specified number of days following order completion. The entire review and rating functionality can be disabled.

Price, discount, and stock management. Supports an arbitrary number of price types with unique names, sorting, tooltips, and color coding. Prices are displayed separately in the product list and in the product card, accounting for buyer groups and cities. A price matrix «price per unit based on quantity» is implemented. The price type automatically switches depending on the cart total. Currency conversion and custom currency symbols are supported. Discounts are configured using Bitrix cart rules, including a dedicated discount for the application. The old price is displayed for the product and each offer with automatic percentage calculation. Gift-with-order functionality is available. The system shows exact stock levels, as well as stock by stores and warehouses. A public «Stores» section includes addresses, phone numbers, photos, and maps. The catalog is regionally restricted based on warehouse stock, and cart quantities are validated against regional warehouses. Units of measurement are displayed next to the price.

Cart and checkout. Support for selecting individual items, a 'select all' option, and mass deletion. Quantity adjustment respecting shipment multiples. A progress bar showing the path to a gift, discount, or free shipping based on cart rules. Display of expected bonuses and their deduction upon order completion. Recommendations block, moving items to favorites, 'share cart' function, and quick order of the entire cart. Configuration of minimum order amount. Custom messages for item addition and error states. Option to checkout without registration or only after login. Support for various payer types and order properties in Bitrix. Separate fields for individuals and legal entities. A unique set of fields for each delivery method. Comment field for the order. Address suggestions via DaData integration. Organization details entry by INN and BIC with input masks. Grouping of delivery and payment methods with icons. Setting a default method. Fixed payment for quick orders and credit purchases. Auto-filling data from past orders. Promo code field on the checkout page. Option to hide the block of applicable promo codes. Sticky total summary during scrolling. Custom text displayed after successful order placement.

MarketPro: Online Store and Mobile Application

Three delivery types are available: standard, pickup with a map of points, and courier delivery with an address field. Additional delivery service options are offered during checkout. Pickup points are displayed on a map or in a list with search functionality. Different pickup methods are merged into a single option with the lowest price and delivery time. Delivery time is specified by date or interval, including a buffer of days to the calculated deadline. For services without a predefined cost, the text 'Manager will clarify' is displayed.

Supported modules include CDEK, Russian Post, PickPoint, DPD, Ozon, 5post, eDost, and the built-in warehouse selection mechanism of Bitrix. Payment systems are connected natively and display their own screens. Integrations with Sber, YooKassa, and Tinkoff have been tested. Unpaid orders can be paid later via the personal cabinet, and payment system logos are displayed in the footer.

Personal account and authorization. Users view order history and details, and can repeat or cancel orders. Online payment is available with separate pages for successful and failed transactions, including partial payment with bonuses. A chat with a manager is integrated within each order, supporting file sharing; messaging is disabled when the order status changes. Tracking numbers automatically generate links for shipment monitoring. The profile displays bonus history and balance, personal data, favorites and comparison lists, and allows account deletion from the app. The store supports exactly one login method: SMS, incoming call, call via SMS.RU Callcheck, or email. A code delivery cascade is implemented: Telegram → email → SMS. Phone verification is supported via WhatsApp and Telegram. Existing addresses can be secured with a password, which can be changed in the account. Supported sending services include SMS.RU, SMS-Center, RedSMS, and Wappi. Features include configurable phone number masks, SMS limits per buyer, reCAPTCHA v3 in forms, and configurable authorization token expiration.

The loyalty system awards points for purchases, registration, and birthdays. Accrual rules are configured by product filters, customer groups, city, and accumulated sum with priority handling. Both fixed and percentage-based accruals and deductions are supported. Restrictions include blocking accruals on discounted items, blocking deductions for specific payment methods, and setting a deduction limit per order. Features include accrual delay, spending deferral, expiration by date, and flash bonuses for a limited period. Administrators can manually adjust balances, and customers receive notifications.

Promotions are available in three formats: text pages, link redirects, and filtered collections. Promotions can be linked to labels and discounts, have active date ranges, a dedicated section, and a block on the homepage. Labels such as 'New', 'Hit', and custom tags are set with HEX colors either manually or automatically via filters. Multiple labels can be applied to a single item, including automatic discount and delivery time labels.

Pop-ups come in two types: promotional banners and 'Discount for email' offers with a one-time coupon or a general promo code. The system collects email addresses into the 'Mailings' segment and maintains a request log. Display conditions are configurable by page, product groups, device type, time on site, scroll depth, and intent to close the tab. The admin panel includes a dedicated section listing active promo codes.

Banners and product collections. Catalog banners are linked to categories, brands, collections, and SEO pages. They appear in two locations: above the product list and below the filter block. Separate images are used for desktop, mobile web, and the mobile application. Banner display can be restricted by date, city, and user groups. Product collections are available on the homepage, in categories, on SEO pages, in product cards, on brand pages, in the shopping cart, and within articles and news posts. Selection rules include filtering, item count, and sorting options, including random sorting, based on the current brand and region. Blocks can inherit from categories or be linked to specific products, brands, SEO pages, or all items at once. Collection display formats include a list, a slider, or a slider with a background image featuring distinct backgrounds for desktop and mobile devices. The block title is a link, with support for lazy loading and a 'Show more' button. Product blocks can be inserted at any location within the text of an article, news post, or promotion.

Content and pages. The system supports creating articles and news posts with photos, videos, lists, and products embedded in the text, along with linking publications to brands. The homepage features a video section and a block for video clips. Brand pages are available in two formats: a brand showcase or a catalog section with filters. The brand list is sorted alphabetically. Collections include a cover image, an announcement, and a dedicated page. The system includes Help and Company sections, a Contacts page with a form and map, and legal details. There is no limit on the number of text pages; unique pages can be created for different regions. Page access can be restricted by user groups.

Regions. A region is defined as a city, a group of cities, or an oblast with a center. City detection works via IP address, including through the DaData service. Options include a default city, manual selection, a confirmation prompt asking if the detected city is correct, complete disabling of selection, and a configurable city list. Each region supports its own assortment, prices, stock levels, and warehouses, along with specific contacts, logo, organization name, copyright notice, messenger links, text pages, sliders, and banners. Delivery calculation is performed based on the buyer's city. Regions can operate within a single domain, on subdomains, or on separate domains.

SEO and analytics. Templates for title, description, H1, and keywords are configurable for products, sections, brands, articles, and root pages. The system generates dedicated SEO pages for filter combinations and property values, providing unique URLs, text content, meta tags, and OpenGraph images. SEO text blocks are placed above the product list, below it, and within the product card. Block headers in the product card are generated using templates. The admin panel includes a robots.txt editor and automatic sitemap.xml generation with file splitting when the catalog exceeds 50,000 addresses. Redirects can be configured manually, via XLSX import, or using regular expressions. Site verification in Yandex.Webmaster is supported. Integration with Yandex.Metrica includes e-commerce tracking and 14 preconfigured goals. The system preserves UTM parameters and purchase channel in orders. Four fields are provided for external scripts at the site level, plus a dedicated field for a script on an individual product.

Mobile application for iOS and Android synchronized with the website regarding catalog, content, prices, and orders. Supports customization of banners, logo, and app header. Includes launch stories with media files and flexible scheduling for display dates. Features barcode scanning via camera, content refresh via swipe gesture, and app updates without republishing to stores. A dedicated discount for in-app purchases can be configured. The mobile website displays an Open in App banner, while the footer and mobile menu contain links to Google Play, App Store, and RuStore. A separate scenario allows creating an app for an existing website via subdomain within a multisite structure.

Push notifications. Supports one-time scheduled sending or regular campaigns from the admin panel. Four audience segment types are available: all app users, users with abandoned carts, customers with completed orders, and extended groups with internal conditions combined using AND and OR logical operators. Condition recalculation occurs at the moment of sending. Filtering is possible based on the time since the last cart modification and its total amount, as well as the time since the last order and the total sum of completed purchases. Messages can include a title, text, emoji, and a link to a specific app page. The system supports batch sending with automatic retries on errors and includes a test campaign feature. Statistics cover sent, delivered, and opened notifications, broken down by device type and error codes. Integration is provided via Google Firebase Cloud Messaging.

Email. The system utilizes standard Bitrix emails for order statuses: created, paid, shipped, cancelled, payment reminder, and status change. It also includes a notification for product availability. Custom solution templates are provided for login codes, password recovery, review requests, birthday bonuses, and new chat messages in order chats. Templates for store communication include callbacks, feedback, description error reports, new reviews, product subscriptions, and customer photos. All templates are configured within Bitrix mail events.

Integrations. Data exchange with 1C is performed using the standard tools of the 1C-Bitrix platform. MySklad and other accounting systems are connected via separate integration modules. Leads and deals from callback forms, contact forms, and product subscription forms are automatically sent to Bitrix24 through an incoming webhook. Credit and installment services from Sberbank and TKB are available via payment systems, as well as through dedicated application forms and links. SMS sending and call organization support services including SMS.RU, SMS-Center, RedSMS, Telegram Gateway, and Wappi. The DaData service is used for city detection, address autocomplete, and retrieving details by INN and BIK. Maps and external search are used to display pickup points and stores. Push notifications are implemented via Google Firebase, while video content is hosted on YouTube and RuTube. Installation of any counters, pixels, chat widgets, and call tracking systems is performed through fields designated for external scripts.

MarketPro: Online Store and Mobile Application

Integration with Wildberries enables importing reviews from the seller's personal cabinet. The system preserves ratings, comment text, lists of pros and cons, author name, publication date, photos, and seller responses. Product cards are imported with a complete data set: title, description, images, video links, brand, specifications, dimensions, and weight.

Product matching is performed using the seller's article number. The system supports creating new items or updating existing ones, utilizing separate field sets for each operation. A dedicated section for new products allows for immediate publishing or publication after moderation. Specifications can be matched with existing properties or created anew.

Review import settings include filters by date and minimum rating. Reviews are stored in the system until the corresponding product appears. Available features include test runs, manual activation, activity logging, scheduled execution, and automatic control of token expiration.

Prices and stock levels are imported from XLSX files with automatic deduction of reserved quantities.

Developer capabilities

Developers can use custom site styles, language variables, and module settings. Solution methods and API routes can be overridden while preserving changes during system updates. Data modification points are available for components: category list, product card, filter, order list, brand page, and banners. The system supports API versioning, automatic storefront updates after installing updates, background cron jobs, manual generation of image resizes, and search cache clearing. A PWA manifest is implemented, and multi-site operation is supported.

Administration

Solution settings are grouped by tabs and can be modified without editing code. A configuration backup is created with every save, retaining the ten most recent versions. The public section can be hidden behind a placeholder with access restricted by IP address or token. Administrators can log into the storefront as a selected customer. The system includes email templates for standard Bitrix events and logs for inquiries from forms and promo code windows.

For “MarketPro: online store and mobile application”, General iT can deploy the solution, configure it and adapt it to the structure of the future website.