Aspro: Corporate Website 2.0

What this solution does

Aspro: Corporate Site 2.0 is a ready-made solution for creating corporate websites with a landing page builder and CRM integration. It is suitable for presenting products and services in any field, from industrial manufacturing to educational courses. This tool helps companies of any scale tell their story, differentiate from competitors, and manage the customer journey from the first lead to repeat sales.

The solution offers expanded capabilities for adapting to various themes. For the first time, you can adjust not only the appearance of blocks and elements but also their position on the main and detail pages without modifying the code.

Support for 1C-Bitrix edition: standard compatibility and simple CRM integration. Sales management and customer interaction are implemented using Bitrix24 and Flowlu capabilities.

The landing page builder helps increase the effectiveness of advertising and SEO promotion through dedicated landing pages.

Conversion and sales tools include a shopping cart and a system of configurable links between elements. Integration with Yandex.Metrica enables tracking of site performance. The improved template architecture allows for site development and customization without losing updates. The solution is ready for quick launch and includes demo materials with content examples for various business themes, detailed documentation, and unlimited support.

Aspro: Corporate Site 2.0 adapts to any business niche, including production and sales of machinery, equipment, building materials, security systems, software, and designer furniture; engineering network design; architecture and design; production and installation of metal structures; business automation; finishing and repair services; special equipment rental; as well as courses, consultations, and business education.

A demo version with administrative access is available to verify content suitability.

Contact forms are key touchpoints for engaging potential customers. In the «Aspro: Corporate Site 2.0» template, these forms are available on every page, ranging from product and service catalogs to project sections and staff directories.

For the first time, Aspro solutions offer a choice of feedback mechanisms. The «1C-Bitrix: Start» edition supports a full-featured feedback system based on information blocks. The «1C-Bitrix: Standard» edition and integrations with the «Bitrix24» CRM system utilize web forms.

Enhanced support for the «1C-Bitrix: Standard» edition enables quick integration with popular CRM systems, including «Bitrix24» and «Aspro.Cloud», without the need for programmers or integrators.

Aspro: Corporate Site 2.0 offers flexible design tools for quick adaptation to your corporate style. All management parameters are consolidated in the unified Aspro Control Center and a widget in the public part of the site. You can select layout and appearance options with a live preview and apply changes in the admin panel with a single click.

Configuration options include 17 ready-made color schemes, the ability to choose a custom color, and upload background images. Settings allow adjusting font type and size, site width, heading and breadcrumb styles, search parameters, and image hover animations. Features include display options for personal data processing notices, page print buttons, callback request buttons, and form blocks.

For the first time in Aspro solutions, menu settings are available, including internal menu positioning, image display, and the number of items per row. Four homepage types are supported, allowing blocks to be enabled or disabled and their order changed. The site header and footer have separate settings, as do the product catalog, shopping cart, and personal account.

Option to select the detail page display type for products: with tabs or without.

Flexible display options for sections: Contacts, Blog, Projects, News, and company subsections including Our Team, Partners, Vacancies, and Licenses.

Six available layouts for advertising banners.

Separate settings for the mobile version: choice of header color scheme, mobile menu type, and display method.

Ability to modify not only the appearance of blocks and elements but also their placement. The main page, as well as product and service detail pages, can be assembled in a few clicks.

New setting for the left block on internal pages: display teasers of benefits and the product of the day.

The Aspro: Corporate Site 2.0 template offers four homepage variants. The standard set includes blocks for main banners, teasers, services, portfolio, catalog, news, and promotions. Additional blocks for reviews, company information, and brands are available. The variants differ in the number, arrangement, and design of elements. Users select a suitable layout, disable unnecessary blocks, and rearrange them using the mouse to create the desired page structure.

Site elements such as promotions, products, services, reviews, and projects work in synergy to reinforce each other and increase overall conversion. Linking individual blocks is done in a few clicks; for example, promotions can be linked to services and products, while products and responsible staff can be linked to services and projects.

A service card supports integration with reviews, photo galleries, promotions, news, specialists, and products.

A product card allows the attachment of additional blocks and elements.

A project card also supports linking to other blocks.

The functionality imposes no limits on content experimentation and eliminates the need for duplication.

Business expansion to regional markets is achievable without custom development or significant budgets. The Aspro: Corporate Site 2.0 template features built-in multi-regional support, allowing configuration by district, region, and city. Administrators can manage unique content for each location through the personal cabinet, including contacts, promotions, services, products, banners, and news. This functionality helps attract traffic from various regions, increase sales, and enhance customer loyalty.

The template utilizes tags and events to facilitate the rapid placement of unique information and media content for specific regions. Delivery terms, warranties, specialist booking rules, and other details can be updated automatically based on regional settings.

The system supports automatic generation of title tags tailored to city names, such as 'Special equipment rental in Chelyabask' or 'Special equipment rental in Moscow'. Individual robots.txt and sitemap files can be created for each region. These capabilities streamline resources required for promoting the site across multiple cities.

Unique project typography in one click

A website design should engage users. All elements—icons, teasers, buttons, and photos—must follow a consistent style. Typography is no exception; headings and body text are sales tools. It is essential to consider not only the content meaning but also its visual presentation.

You can now connect any font from the Google Fonts library without modifying the solution. Simply select a preferred font on the service website and add it to the template settings with a single click. This allows for experimentation, unique styling, and reduced time spent on technical adjustments.

The catalog is organized into sections and subsections, a standard feature for corporate websites. The system supports an unlimited number of products. It includes tools for publishing information needed by clients to make decisions, as well as for managing orders via the shopping cart.

Product cards in the template are adapted to the specifics of various categories. Buyer behavior varies: when choosing medical equipment, descriptions and technical specifications are primary, whereas for furniture, visual images take precedence, with composition and durability details reviewed later.

To improve conversion, detail pages can be configured for specific niches by shifting the focus between images and text properties. This configuration is performed automatically with a single click, requiring no involvement of programmers or designers.

The template includes ready-made solutions for key categories:

Software products — focus on image and description.

Medical equipment — emphasis on description and properties.

Building materials — compact image with a focus on product specifications.

Furniture — enlarged image and specifications block.

The Aspro: Corporate Site 2.0 template offers a choice between a classic tabbed product page layout and a landing page format. To improve conversion, the solution includes over 20 elements: sale and bestseller stickers, a large banner, photo gallery, stock status indicator, add-to-cart button, benefit teasers, and seven information tabs covering tariffs, description, gallery, projects, specifications, documents, and FAQ. Additional features include sections for promotions, manufacturer information, related services, and cross-sell product blocks. The template also supports a question submission form, three catalog display modes (grid, list, price list), and a comprehensive smart filter.

The Aspro: Corporate Site 2.0 template includes three cart display options: in the header, as a side panel, and as a floating window.

This functionality enables visitors to quickly create and place orders, while allowing managers to process requests more efficiently. When selling goods or offering rentals, customers do not need to navigate through sections or manually record product names and article numbers.

The cart is particularly convenient for large supply orders and orders containing multiple items. Managers do not need to clarify details via phone or email, as all information is available in the site administration panel. The remaining step is to contact the customer and track the payment and delivery stages.

A print button allows generating a list of selected items in one click and creating a commercial proposal based on it.

The service card in the 'Aspro: Corporate Site 2.0' template uses a modular structure, allowing flexible content assembly without complex coding. You can add a brief description, photo gallery, information about promotions or news, and a contact form for service orders. The page layout supports blocks for project examples, client reviews, and specialist contacts for consultations. Integration with catalog products is also available.

Each service page offers three display options for the header section: a full-width banner with buttons and accompanying text, an image spanning the block width with text, or an image positioned to the left of the text.

SEO landing pages

The functionality for creating landing pages, previously available as a separate add-on, is now included in the standard configuration of the Aspro: Corporate Site 2.0 solution. The tool allows generating pages with product collections, large banners, and SEO-optimized text content in a few clicks. There is no limit on the number of pages that can be created.

Landing pages within the product catalog are structured with user experience in mind, potentially increasing conversion rates by up to 7%. The ability to create a dedicated page for any search query simplifies promotion and optimizes SEO budgeting.

The system implements two landing page formats:

- pages within the product catalog;

- individual landing pages grouped in the "Reviews" section.

A detailed description of the functionality is available in the technical documentation.

Convenient analytics to improve advertising effectiveness

Analytics integration is implemented without the need to edit the site footer. The Aspro Control Center settings include a dedicated file for placing codes from Yandex.Metrica, Google Analytics, as well as pixels from VKontakte and Facebook. Key goals are placed in separate fields; users only need to copy their codes and save the changes.

Extended integration with Yandex.Metrica allows the analytics system to be configured in a few clicks. All necessary elements on the site side are ready; the user only needs to transfer the goals to their analytics account.

Additional positions for advertising banners

Targeted impact is achieved through six placement options: above the header, below the header, on the sides of the page, above the content, below the content, and at the bottom of the page.

Consent for personal data processing (152-FZ)

A standard agreement template is included in the delivery. To collect mailing lists and work with visitors in compliance with the law on personal data, it is sufficient to add the agreement to all site forms with a single click.

The 'Aspro: Corporate Site 2.0' template provides ready-made sections for structuring company content. The 'About Us' block contains basic information about the firm, staff, licenses, job openings, partners, and stores.

The 'Projects' section with a categorizer allows you to demonstrate expertise and achievements. Each project is a standalone page with its own structure, set of elements, and linked services, products, or staff members.

The 'Schedule' section is designed for publishing event times, ranging from English lessons and dance courses to business breakfasts. It features integration with Google Calendar.

The 'Information' section serves for publishing news, articles, promotions, and frequently asked questions.

The 'Aspro: Corporate Site 2.0' template is designed for easy modification and seamless updates. Its improved architecture allows you to develop client projects without abandoning updates to the solution and platform. Separate files are provided for customization; changes made to them are preserved during solution updates, eliminating functional conflicts.

The template is built on a modern technology stack: Bootstrap 3.0, HTML5, CSS3, and jQuery. It includes ready-to-use design elements, buttons, components, and Font Awesome icons.

To simplify working with the code, the user manual contains a dedicated section for developers. This section features case-study lessons on modifying components, ranging from the homepage to the mobile menu.

Partners receive access to the Management Center within the administrative panel of client websites. Access to a closed Telegram group for informal communication between Aspro partners is provided. Partners with extensive implementation experience additionally receive free NFR keys for developers and the ability to connect their own live chats to partner demo sites.

The project can be launched and developed independently or by a team including content managers, marketers, and developers. The package includes one year of technical support, covering setup assistance, question answering, and consultation on customizations and feature expansion. Training materials such as user documentation, a knowledge base, and video guides are included. Regular updates and opportunities for site development are supported. Ready-made banner and image templates for promotions, products, and services are included in the distribution. Design services and customizations can be ordered from the solution developer.

The solution is designed for intuitive operation: basic content management skills are sufficient to master the site management principles at a glance.

The activities of Meta Platforms Inc. (Facebook, Instagram) are banned in the Russian Federation.

General iT can prepare “Aspro: Corporate Website 2.0” for production, configure its main settings and adapt it to the website requirements.