Export products to Google Merchant, Facebook*, Instagram* (catalog export, auto-updating feed)

What this solution does

The product export module for Google Merchant, Facebook, and Instagram for 1C-Bitrix allows creating an unlimited number of catalog feeds for uploading to social networks and advertising platforms.

A feed is a file containing product information such as name, price, description, and other attributes. It is used for the initial upload of items and for maintaining up-to-date data, including price changes.

The solution supports an automatic mode, updating product exports according to a scheduled timetable.

The module generates product catalog files in XML format (RSS 2.0), compatible with the Google specification. Generated files are suitable for platforms supporting this standard.

Export to Google Merchant Center allows adding products to Google Shopping and setting up advertising campaigns.

Export to Facebook* places the catalog on the company page, making products available to a wide audience for advertising.

For Instagram*, the catalog is configured via the Facebook interface. Once placed and configured, Instagram Shopping features become available.

Export profiles support automatic update scheduling.

To export products to Yandex.Market, Yandex.Direct, Yandex.Webmaster, as well as to the VK social network and VK Ads, use a separate solution that generates YML feeds.

The module enables product export to Google Merchant, Facebook, and Instagram by generating an automatically updated catalog feed. It opens access to new sales channels, allowing flexible filtering of products by filters, categories, and price. Feed content is configured in detail, with control over tag composition and values, plus the ability to add custom tags. There is no limit on the number of export profiles. The module supports automatic assignment of google_product_category and fb_product_category for categories. Price source selection is available, including using old prices from other price types or properties, along with currency conversion. Configurable UTM tags are supported.

The module exports products to Google Merchant, as well as to Facebook and Instagram, generating an auto-updating catalog feed. It supports simple products, products with offers, and product sets. The solution is compatible with PHP versions 7.x and 8.x and functions correctly on both current and older versions of 1C-Bitrix. It works seamlessly with popular ready-made templates (Aspro, Sotbit, Digital Web, Intec, Alpha, Nextype, Krait) and on sites with unique designs.

* The activities of Meta Platforms Inc. (Facebook, Instagram) are banned in the Russian Federation.

General iT can take care of implementing “Export products to Google Merchant, Facebook*, Instagram* (catalog export, auto-updating feed)”, including installation, configuration and result verification.