Export of goods to Yandex Market, Direct, Business, and VKontakte (auto-updating YML feed for the catalog)

What this solution does

This module for 1C-Bitrix enables product export to Yandex Market, Yandex Direct, Yandex Business, and VKontakte. It allows creating an unlimited number of YML feeds for your product catalog, compatible with advertising platforms and social networks that accept this format.

A YML feed is a file containing product information such as name, price, description, and other parameters. It is used for initial product import and for maintaining up-to-date data, including price changes.

The module supports an automatic mode, allowing scheduled updates of the product export feeds.

The module generates XML product feeds in YML (Yandex Market Language) format for platforms that support this standard.

Yandex Direct export with catalog support. The module creates a feed for Direct with the ability to export collections based on product categories.

Yandex Market and Yandex Business export. Data is sent to Yandex Market (formerly Webmaster) for inclusion in search results, and to Yandex Business for displaying the organization on the map.

VK Products export. The product catalog is transferred to the VKontakte social network, for example, to the products section of a group.

VK Ads export. Products are sent to the VK advertising platform (ads.vk.com) for use in ad campaigns and retargeting.

Partner exports. Product catalogs are provided to partners with stock levels and non-standard fields.

Automatic generation. Automatic feed updates can be enabled for export profiles.

The module provides automatic product export to Yandex Market, Yandex Direct, Yandex Business, and VKontakte via an auto-updating YML catalog feed. An example of products uploaded via this feed is available in the VKontakte group at vk.com/market-207810339. Export to Google Merchant is handled by a separate solution that generates RSS feeds.

The module enables automatic product export to Yandex Market, Yandex Direct, Yandex Business, and VKontakte via an auto-updating YML catalog feed. It opens access to new sales channels by allowing flexible product selection based on category, price, and filters. Feed content is configured with precision: users can manage tag composition and values, as well as add custom tags. There is no limit on the number of export profiles. The system allows selection of the price source, supporting the export of old prices from properties or other price types. The functionality includes support for UTM tags.

The module provides automatic export of products to Yandex Market, Yandex Direct, Yandex Business, and VKontakte via an auto-updating YML catalog feed. It supports simple products, products with trade offers, and sets. The solution is compatible with PHP versions 7.x and 8.x and functions correctly on both current and older versions of the 1C-Bitrix platform. The product operates properly with most popular ready-made templates, including Aspro, Sotbit, Digital Web, Intec, Alfa, Nextype, and Krait, as well as on sites with unique designs.

General iT can connect “Export of goods to Yandex Market, Direct, Business, and VKontakte (auto-updating YML feed for the catalog)”, configure it and verify the integration with the existing website.