E-commerce Module for Yandex Metrica and Google Analytics GA4 — on sale for RUB 4,930
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Payments are experiencing issues due to temporary restrictions in Russia. If your payment does not go through, please submit a support request.•Our support team is available 24/7 — we are always here to help with hosting and server issues.•We are now accepting requests for dedicated server rental and colocation services in our data center.•Reminder: we recommend enabling backups for additional data protection.•A new VPS/VDS lineup with NVMe storage and improved performance is now available.•Maintenance work on some servers has been completed. All services are operating normally.•
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MODULE FOR 1C-BITRIX
Golubev Arthur
E-commerce for Yandex Metrica, Google Analytics (ecommerce, clientid, utm tags, GA4)
A module for 1C-Bitrix that collects and transmits detailed user action data to the e-commerce tracking systems of Yandex Metrica and Google Analytics GA4. The solution enables the collection and analysis of information regarding purchases, popular products, categories, and brands, as well as statistics on items added to the cart and completed transactions.
A module for 1C-Bitrix that collects and transmits detailed user action data to the e-commerce tracking systems of Yandex Metrica and Google Analytics GA4. The solution enables the collection and analysis of information regarding purchases, popular products, categories, and brands, as well as statistics on items added to the cart and completed transactions. It facilitates the evaluation of advertising channel effectiveness and the study of user behavior prior to purchase completion.
This module automatically collects e-commerce data for Yandex.Metrica and Google Analytics. It tracks product page views, adding and removing items from the cart, and order completion. The solution is compatible with both standard and custom checkout forms, as well as one-click purchase mechanisms.
Google Analytics tracking additionally covers product search queries, cart viewing, the start of the checkout process to monitor incomplete transactions, and the selection of shipping and payment methods in standard checkout components. For Yandex.Metrica, goal tracking is implemented for key funnel stages, from product viewing to successful purchase.
The module also saves UTM parameters, client identifiers (clientID) for Yandex.Metrica and Google Analytics, and the referrer URL indicating the user's entry point into the site.
The module provides e-commerce integration with Yandex Metrica and Google Analytics, including support for GA4. Data collection is performed via Gtag or Google Tag Manager. The system processes simple products, offers, and other key entities. It supports tracking orders placed with a single click.
The module facilitates the transfer of e-commerce data to Yandex.Metrica and Google Analytics, including ecommerce events, client IDs, and UTM parameters, with full support for GA4. The solution operates in multi-site mode, as well as in composite and auto-composite modes. Compatibility is ensured with PHP versions 7.x and 8.x, as well as with current and legacy versions of the 1C-Bitrix platform. The product functions correctly with popular ready-made templates (Aspro, Sotbit, Digital Web, Intec, Alpha, Nextype, Krait) and on sites with unique designs.
If “E-commerce for Yandex Metrica, Google Analytics (ecommerce, clientid, utm tags, GA4)” fits the task, General iT can install the module, configure it and verify the result in the project.
UPDATE HISTORY
What’s new
3 releases
6.1.2 (24.07.2026)Latest update
Fixes and improvements, security enhancements
6.0.4 (05.05.2026)
Bug fixes
6.0.3 (12.02.2026)
Fixes and improvements
USER EXPERIENCE
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This module for 1C-Bitrix enables product export to Yandex Market, Yandex Direct, Yandex Business, and VKontakte. It allows creating an unlimited number of YML feeds for your product catalog, compatible with advertising platforms and social networks that accept this format.
A YML feed is a file containing product information such as name, price, description, and other parameters.
The module provides two-way synchronization between a 1C-Bitrix website and the Wildberries marketplace via the official API. The functionality allows for automatic export of product cards, current prices, discounts, and stock levels, as well as import of orders, their statuses, and management of shipments.
The Sotbit Smart Filter SEO module is designed to increase online store traffic. The tool operates by generating numerous unique pages for smart filters.
The module automates image compression on the website in accordance with Google PageSpeed Insights recommendations. It supports integration via CDN OptiPic, allowing optimization without modifying image URLs. The main advantage of CDN integration is the automatic conversion of images to the modern WebP format to minimize file size. Browsers that support WebP receive images in that format.
The module is designed for online stores running on the 1C-Bitrix platform to automate the integration of supplier product catalogs. It is also suitable for news and city portals to facilitate content population. The solution supports data import in Excel, XML, YML, CSV, and RSS formats.
The displayed price covers the solution itself. Platform licensing, installation and customisation are checked separately. If the page offers bundles, select the required option before submitting a request.
How do I check compatibility?
Compare the supported editions and solution version in the technical details with your project. Before installing on a live website, we recommend making a backup and checking the solution in a test environment.
Is there a trial?
The developer lists a trial of 10 days. The trial button opens the installer in your website control panel. Check the required features and compatibility before purchasing.
How much does this solution’s renewal cost?
The current renewal price is 2,900 ₽. Before you order, a manager will confirm the renewal period and whether it applies to your licence.
Can you help with implementation?
We can help install the module, check its settings and verify how it works in your project. Compatibility with other customisations and the scope of work are assessed before we begin.
Statistics and interaction recording
Public pages use basic statistics. Our recording and Yandex Webvisor require your permission. You can keep basic statistics or disable all analytics.
Operator: General IT Rus LLC, INN 2310208877. Statistics and recording help improve the website.
Basic statistics: pageviews, a random daily ID, a public URL and time. The ID lasts until Moscow midnight. Original records: up to 48 hours; totals: up to 7 years.
Without Webvisor permission, Yandex receives server statistics without visitor IP, User-Agent or cookies. If selected, its browser code collects technical data, cookies, actions and masked page snapshots; recordings last 15 days. Inputs, chat and account areas are hidden.
Interaction recording requires permission: clicks, scrolling, technical information and filtered public-page snapshots. Events: up to 7 years; IP and snapshots: up to 90 days.
Permission is remembered for up to 365 days; full opt-out remains until changed. Basic statistics only disables recording; Disable all analytics stops new analytics. Previously sent data is not automatically deleted. Withdrawal and requests: support@git.ru. Full terms are linked below.
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