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E-commerce for Yandex Metrica, Google Analytics (ecommerce, clientid, utm tags, GA4)

MODULE FOR 1C-BITRIX

Golubev Arthur

E-commerce for Yandex Metrica, Google Analytics (ecommerce, clientid, utm tags, GA4)

A module for 1C-Bitrix that collects and transmits detailed user action data to the e-commerce tracking systems of Yandex Metrica and Google Analytics GA4. The solution enables the collection and analysis of information regarding purchases, popular products, categories, and brands, as well as statistics on items added to the cart and completed transactions.

5.00/5 · 10 ratings

1C-Bitrix Marketplace: 5/5 · 10 ratings

Technical details

Published
8 November 2018
Updated
24 July 2026
Version
6.1.2
Installed
More than 1000 times
Responsive design
Yes
Composite support
Yes
Compatible with Sites24
No
Developer
Golubev Arthur

What this solution does

A module for 1C-Bitrix that collects and transmits detailed user action data to the e-commerce tracking systems of Yandex Metrica and Google Analytics GA4. The solution enables the collection and analysis of information regarding purchases, popular products, categories, and brands, as well as statistics on items added to the cart and completed transactions. It facilitates the evaluation of advertising channel effectiveness and the study of user behavior prior to purchase completion.

This module automatically collects e-commerce data for Yandex.Metrica and Google Analytics. It tracks product page views, adding and removing items from the cart, and order completion. The solution is compatible with both standard and custom checkout forms, as well as one-click purchase mechanisms.

Google Analytics tracking additionally covers product search queries, cart viewing, the start of the checkout process to monitor incomplete transactions, and the selection of shipping and payment methods in standard checkout components. For Yandex.Metrica, goal tracking is implemented for key funnel stages, from product viewing to successful purchase.

The module also saves UTM parameters, client identifiers (clientID) for Yandex.Metrica and Google Analytics, and the referrer URL indicating the user's entry point into the site.

The module provides e-commerce integration with Yandex Metrica and Google Analytics, including support for GA4. Data collection is performed via Gtag or Google Tag Manager. The system processes simple products, offers, and other key entities. It supports tracking orders placed with a single click.

The module facilitates the transfer of e-commerce data to Yandex.Metrica and Google Analytics, including ecommerce events, client IDs, and UTM parameters, with full support for GA4. The solution operates in multi-site mode, as well as in composite and auto-composite modes. Compatibility is ensured with PHP versions 7.x and 8.x, as well as with current and legacy versions of the 1C-Bitrix platform. The product functions correctly with popular ready-made templates (Aspro, Sotbit, Digital Web, Intec, Alpha, Nextype, Krait) and on sites with unique designs.

If “E-commerce for Yandex Metrica, Google Analytics (ecommerce, clientid, utm tags, GA4)” fits the task, General iT can install the module, configure it and verify the result in the project.

UPDATE HISTORY

What’s new

3 releases
6.1.2 (24.07.2026)Latest update

Fixes and improvements, security enhancements

6.0.4 (05.05.2026)

Bug fixes

6.0.3 (12.02.2026)

Fixes and improvements

USER EXPERIENCE

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BEFORE YOU ORDER

Let’s go through the details.

What does the price cover?
The displayed price covers the solution itself. Platform licensing, installation and customisation are checked separately. If the page offers bundles, select the required option before submitting a request.
How do I check compatibility?
Compare the supported editions and solution version in the technical details with your project. Before installing on a live website, we recommend making a backup and checking the solution in a test environment.
Is there a trial?
The developer lists a trial of 10 days. The trial button opens the installer in your website control panel. Check the required features and compatibility before purchasing.
How much does this solution’s renewal cost?
The current renewal price is 2,900 ₽. Before you order, a manager will confirm the renewal period and whether it applies to your licence.
Can you help with implementation?
We can help install the module, check its settings and verify how it works in your project. Compatibility with other customisations and the scope of work are assessed before we begin.

GENERAL iT

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Получатель: ООО «Дженерал Ай Ти Рус»

1C-BITRIX

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Solution screenshots

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