STROYKA - renovation and construction store, auto, power tools, etc.

What this solution does

STROYKA is a ready-made boxed template for building an online store. It features a fast, lightweight, and modern design with a user-friendly mobile version. The template is optimized for selling men's products, including power tools, repair and construction supplies, automotive items, and related goods. It is suitable for various niches within the men's product category.

The STROYKA template displays correctly on desktops, tablets, and mobile devices. It supports variable products with options such as color and size selection, allowing a unique price to be set for each parameter. Design color scheme settings are available via the control panel. Two menu types are provided: horizontal and vertical. Blocks on the homepage can be enabled or disabled as needed. The template is SEO-optimized and automatically generates unique title, description, and keywords tags within the site code.

Catalog and Products

The catalog functionality fully supports the core capabilities of the Bitrix platform and includes a set of specific tools available only in this solution. Navigation is simplified by three display formats: grid, list, and table. The search system allows finding products by name, category, and article number.

Products have three availability statuses: in stock, out of stock, and on order. Each product supports reviews and ratings. Instructions and documentation can be attached to the product card for client download.

The system supports directory properties (Highload blocks) with icon display in the smart filter. Users can add products to a wishlist, compare them, or save them to favorites. There is no limit on the number of photos and videos that can be uploaded for a single product.

A slider with additional offers is placed on the product page to increase the average order value. The one-click purchase feature is implemented.

Technologies

The template utilizes the Ermitazh technology and supports the Composite site mode, accelerating page loading by hundreds of times. The 1C-Bitrix BigData service is integrated to generate personalized recommendations. Product filtering is implemented via a smart filter with facet indexing. The Conversion Pulse tool allows monitoring of key performance indicators.

The store can be launched in approximately one hour using the Store Setup Wizard. The codebase is optimized and built with Bootstrap. Integration is supported with the free cloud CRM 1C-Bitrix24 and the 1C:Enterprise system. Users can sort products using various methods and choose between three display formats: grid, table, or list. The selected format is saved in the user profile for future sessions.

Features include an AJAX-powered product concentrator, a shopping cart with wishlist and saved items functionality, and a callback request form. A convenient product comparison tool is also available. The template is optimized for SEO and supports all payment and delivery methods. Multi-warehouse support is available for the 1C-Bitrix Business edition.

Features for 1C-Bitrix 'Business' edition: creation of product sets, assembly of custom bundles, display of warehouse stock levels, support for pre-configured kits, and configuration of multiple price types for different user groups.

The homepage is optimized to maximize service sales. It includes user-friendly callback forms, a banner for key messages, a section highlighting company advantages, a block for featured products, and areas for promotions and news.

SEO capabilities include a standard robots.txt file, microdata markup for products and breadcrumbs, and management of canonical pages with indexing controls to prevent duplicate content. Unique titles are generated automatically during pagination, section descriptions appear only on the first page, and titles and metadata for products and categories are fully manageable.

For questions regarding purchase or installation of the solution, contact specialists for consultation. Additional services include promotion, optimization, content filling, functional customization, and online advertising. Services are performed by certified specialists with extensive experience.

General iT can deploy “STROYKA - renovation and construction store, auto, power tools, etc.”, configure it for the project and continue development after launch if needed.