SMARKET: Universal online store for all products

What this solution does

Smarket is a ready-made boxed solution for quickly launching online stores across various niches. The product is suitable for selling power tools, home appliances, clothing, children's goods, food products, and automotive accessories. The system is characterized by high performance, lightweight code, and a modern design. Special attention is paid to mobile usability through responsive layout.

SMARKET is a universal e-commerce template developed by SAMOVAR IT. The solution supports complex product offers, allowing customers to select color and size options, with the ability to assign a unique price to each parameter. The interface is fully adapted for computers, tablets, and mobile devices. Users can choose from various color schemes and one of two available menu types; in the demo version, settings are accessible via a gear icon on the left. The system is optimized for SEO, automatically generating unique title, description, and keywords tags within the site code. Individual content blocks on the homepage can be enabled or disabled as needed.

Catalog and Products

The catalog functionality fully supports the key capabilities of the Bitrix platform and includes unique tools available only in this solution. Three catalog display modes are provided: tile, list, and table. An intuitive search system allows finding products by name, sections, and article numbers, simplifying navigation.

Products have two availability statuses: in stock and expected. Each product supports reviews and ratings. Instructions, documentation, and other files can be attached to the product card for client download.

The system supports properties of directories based on Highload infoblocks with icon display in the smart filter. Functions for saved items, adding to comparison, and adding to favorites are implemented. An unlimited number of photos and video clips can be uploaded for each product.

A slider with additional products is provided to increase the average order value. The one-click purchase function is also available.

Technologies

The solution includes a set of tools to enhance store efficiency. It fully utilizes the Ermitazh technology and supports the Composite Site technology, accelerating page loading by hundreds of times. Support for the 1C-Bitrix BigData service is implemented, featuring a Personal Recommendations block.

An intelligent filter operates based on the Faceted Index. The Conversion Pulse tool is available for monitoring key performance indicators. The online store can be launched in approximately one hour using the Store Setup Wizard. The project leverages cloud services and features optimized code with Bootstrap support.

Integration is provided with the free cloud CRM 1C-Bitrix24, as well as with the 1C:Enterprise system. Users can select from several sorting options for products. Items can be displayed in three formats: grid, table, or list, with the user's choice preserved throughout the session.

The product concentrator and shopping cart operate using AJAX technology. The cart supports functions for saved and favorite items. The feature set includes a callback request form and a convenient product comparison tool. The solution is optimized for SEO promotion, supports all payment and delivery methods, and includes a high-converting homepage.

The template's homepage is optimized to maximize service purchase conversions. Its structure includes user-friendly callback forms, a main banner for key messages, a section highlighting the company's core advantages, a product showcase, and areas for promotions and news.

Built-in SEO tools feature a standard robots.txt file, product microdata, and breadcrumb navigation. The system automatically assigns canonical pages and blocks indexing for duplicate sections. Unique titles are generated during pagination, while section descriptions appear only on the first page of the list.

Administrators have full control over titles and metadata for both products and categories.

When implementing “SMARKET: Universal online store for all products”, General iT can help with installation, adaptation and launch preparation.