Scoder: Animations. Live Promotions. Buyer Motivation

What this solution does

The Scoder: Animations. Live Promotions. Buyer Motivation module by developer ARAMA adds dynamism to website pages to capture visitor attention. This is particularly effective during holidays and internal sales periods. The solution suits those looking to experiment with new methods to increase sales or who wish to pleasantly surprise and entertain site visitors with simple animations.

In a highly competitive environment, standard stickers and basic promotions no longer capture customer attention. Most users take such offers for granted, which reduces the likelihood of completing an order. The 'Live Promotions' module offers an alternative approach to presenting offers on your website, helping to distinguish your resource and create a sense of uniqueness for visitors.

Major market players like Yandex, Sber, and Qiwi actively use bright formats for information delivery: game mechanics, colorful animated banners, multimedia videos, and thematic mini-games for holidays. For example, the 'Avtosushi' restaurant chain runs engaging games where successful completion grants free additional rolls with an order. This interactive experience leaves a lasting impression and helps strengthen brand recognition among the audience.

The Scoder: Animations. Live Promotions. Buyer Motivation module by developer ARAMA provides a set of unobtrusive animation scenarios, including simple quests and mini-games. Bright visual elements featuring characters, machinery, or objects appear on selected website pages. Visitors are invited to complete a simple task. Upon successful completion, users can receive a reward such as a percentage or fixed discount, a gift, free shipping, or be redirected to a target page, such as a new blog article.

Scoder: Animations. Live Promotions. Buyer Motivation module.

Horizontal reverse character movement. An animated object, such as a tank with a pirate flag or a girl on a scooter carrying a sign, moves along the bottom edge of the screen. Upon clicking or hovering (configurable action), the character disappears. The visitor receives a discount via a promo code or is redirected to a specified website page.

Appearing character. A cheerful character with a sign and short text, such as a call to action like "Click me," emerges from a selected side of the screen (left, right, bottom, or top).

Air balloons. Colorful inflated balloons appear sequentially on the screen and float upward. To receive a bonus, the visitor simply needs to hover the mouse cursor over a balloon to pop it.

Scoder: Animations. Live Promotions. Buyer Motivation module by developer ARAMA.

Development plans include adding new animations and movement scenarios, the ability to upload a custom image for a selected animation trajectory, and tools to motivate users to register or subscribe.

Advantages: unique solutions and direct technical support from developers without manager intermediaries.

Scoder: Animations. Live Promotions. Buyer Motivation is a module designed to integrate dynamic elements and interactive offers into online stores. It helps increase the average order value by attracting customer attention to special conditions and promotions.

Within the Scoder ecosystem, additional tools for sales growth are available. The Buy More Pay Less module implements flexible promotional scenarios that encourage customers to increase their order volume. The Product Collections in Sections solution allows creating thematic product bundles, including discounted items, and displaying them on dedicated catalog pages with an intuitive element selection tool. The Wheel of Fortune module addresses tasks related to purchase motivation, registration, or subscription by utilizing gamification mechanics to boost audience engagement.

General iT can connect “Scoder: Animations. Live Promotions. Buyer Motivation”, install and configure the module, and make sure the integration works correctly.