ARAMA: Animations - Live Promotions. Customer Motivation

What this solution does

The ARAMA: Animations module is a tool for adding dynamic visual effects to website pages. It helps attract visitor attention during holidays or internal sales by creating live promotions. This solution is suitable for those seeking to experiment with new methods to increase sales or who wish to pleasantly surprise and entertain site visitors with simple animations.

In an environment of growing competition, standard stickers and basic promotions no longer capture buyer attention. Most customers take such offers for granted, resulting in lost orders. The 'Live Promotions' module offers a non-standard approach to presenting information on a website, allowing visitors to feel special.

Major companies like Yandex, Sber, and Qiwi actively use vivid formats: game mechanics, colorful splash screens, multimedia videos, and full-scale games for holidays. For instance, the restaurant and food delivery chain Avtosushi hosts games where successful completion adds free rolls to the order. Such experiences are memorable and help solidify the brand in the minds of the audience.

The ARAMA: Animations - Live Promotions. Buyer Motivation module offers a set of simple and unobtrusive animations that operate according to a specific scenario, such as completing a basic quest or mini-game.

The core mechanism works as follows: an eye-catching animation featuring cheerful characters, machinery, or other objects appears on the selected page of your website. According to the scenario, the visitor is asked to complete a simple task.

Upon successful completion, you can offer a discount (percentage-based, fixed amount, gifts, or free shipping) or redirect the user to a target page. This destination may be a new blog post or any other content you wish to share.

ARAMA Module: Animations — Live Promotions to Motivate Buyers

The first animation type features a character moving horizontally in reverse. This can be a cartoon tank with a pirate flag moving along the bottom edge of the screen, or a girl on a scooter carrying a sign with arbitrary text, such as a "Happy March 8th" greeting. Upon clicking or hovering (configurable), the character disappears, and the visitor receives a discount via a promo code or is redirected to a specified page on the website.

The second type is an appearing character. A cheerful figure with a sign and short text, for example "Click me," appears on the screen from a selected side: left, right, bottom, or top.

The third type is floating balloons. Colorful inflated balloons appear one by one on the screen and rise upward. The visitor's task is to pop them by simply hovering the mouse cursor over them to receive a bonus.

ARAMA Module: Animations — Live Promotions. Buyer Motivation. Developer: ARAMA.

The module's development roadmap includes creating new animations and movement scenarios. It supports uploading a custom user image for a selected trajectory that defines the animation type. The roadmap also covers functionality to motivate visitors to register or subscribe.

Key advantages of the solution are its uniqueness and direct technical support from the developers without the involvement of managers.

ARAMA: Animations is a tool for creating live promotions and increasing buyer motivation in online stores.

The module enables the implementation of non-standard and vivid mechanics aimed at raising the average order value. Recommended alternative solutions for sales growth include the 'Buy More - Pay Less' module for implementing various promotional scenarios; the 'Product Collections in Sections' solution for assembling product sets, including discounted items, with the ability to display them on separate pages; and the 'Wheel of Fortune' module, which motivates purchases, registrations, or subscriptions by leveraging the element of gambling excitement.

General iT can handle the implementation of “ARAMA: Animations - Live Promotions. Customer Motivation”, from installation to configuration and compatibility checks.