ALPHA: B2B Platform — Wholesale B2B Portal with a Dealer Personal Account. Supplier E-commerce System

What this solution does

ALPHA: B2B is a ready-made solution for creating a wholesale portal with a dealer personal account on a Russian platform. The system is designed to automate wholesale procurement for legal entities and functions as a B2B marketplace, wholesale online store, or supplier portal. The product is included in the Ministry of Digital Development of the Russian Federation's register of domestic software, ensuring secure use in any organization, including state corporations.

Built on the 1C-Bitrix platform, the solution includes over 150 tools for wholesale buyers. The platform enables rapid portal deployment, leveraging 25 years of expertise in building wholesale sales channels. More than 100 projects with detailed case studies have been implemented on its basis, including 15 projects with annual turnover exceeding 1 billion rubles.

Ready-made B2B portal solution with a dealer personal account. The system is designed to transition wholesale clients to online channels, automate order receipt and processing, and accelerate sales growth. Through the personal account, clients can place orders and track their status. Process automation reduces order processing time and minimizes errors.

ALPHA: B2B is a wholesale platform featuring a dealer personal cabinet and a supplier e-commerce system. The solution covers up to 95% of standard business requirements, enables rapid deployment, includes regular updates, and reduces costs for developing and maintaining a proprietary online resource. Developed in Russia, the product eliminates blocking risks and ensures business security. The platform is suitable for manufacturers, distributors, service providers, retail chains, and wholesale companies seeking to streamline ordering, payment, and delivery processes. It is compatible with boxed versions of 1C-Bitrix24, providing a complete set of tools for company operations, including an integrated CRM system.

A wholesale B2B portal is an online system for concluding contracts and conducting transactions between suppliers and wholesale buyers, including legal entities, organizations, and private companies. The platform reduces order processing time, enables real-time tracking of client statuses, and allows for setting personalized prices based on purchase volume and partner status. Implementing the system minimizes direct contact between buyers and sales managers, accelerates documentation processing, and increases sales department productivity by automating a portion of transactions in an online format. This also contributes to reducing the company's operational costs.

Automating orders outside business hours accelerates request processing and reduces errors during order creation. This results in an increased volume of completed orders, higher customer loyalty, and an expanded client base. Sales department efficiency improves through the optimization of business processes.

Developing a wholesale B2B portal with a dealer personal account and an e-commerce system for suppliers is a key element of this modernization. Customers and partners gain direct access to current price lists, a full product catalog, and detailed item descriptions without the need for constant interaction with managers.

B2B sales operate under rules that differ significantly from the B2C segment. The portal addresses specific industry challenges, including tracking deals even within extended sales cycles.

ALPHA: B2B Platform — a wholesale portal with a dealer personal account and an e-commerce supplier system.

B2B transactions are often complex and lengthy processes where discussions can span weeks before a sale is finalized. The portal ensures that all intermediate decisions are recorded and not lost.

The platform unites all parties involved in a deal on a single interface to accelerate approval. In B2B, decisions are frequently made by a group of stakeholders on the counterparty's side; the tool facilitates coordination between your manager and all involved parties.

Automating partner interactions helps optimize customer acquisition costs. The system preserves the client base and reduces expenses for acquiring new orders, which is critical given the limited number of clients and high LTV typical of B2B markets.

The Q&A section provides information for companies beginning to optimize B2B business processes or planning expansion into e-commerce.

This section details how order processing is automated on the portal.

ALPHA: B2B platform with a dealer personal cabinet and a supplier e-commerce system. Clients can place wholesale orders 24/7, allowing managers to focus on personal client work while accounting staff maintain records without human error. Automated order submission eliminates mistakes in request processing.

Stock levels are displayed on the portal in real time, synchronized with the 1C system when warehouse balances change. This provides clients with accurate information on availability and delivery times. The product catalog updates automatically, ensuring current positions, specifications, and prices.

Orders received via the B2B platform are promptly sent to 1C for accounting. The system supports fast search by article number and warehouse selection for shipment. Implementing automatic data transfer from 1C accelerates the company's accounting and operational procedures by 50–70%.

The platform supports individual pricing for partners. Configuration allows applying differentiated discounts based on the counterparty, a group of counterparties, specific items, or item categories. Personal prices are displayed in the dealer's personal cabinet and in the catalog. The system enables creating custom price types linked to order volume, providing cost reductions for clients placing large orders.

Automatic notifications regarding order status are supported across all stages: from deal creation to payment confirmation and delivery. Notifications can be sent via email, SMS, within the portal, as well as through social networks and messengers.

The B2B portal can operate in conjunction with a retail website or online store.

ALPHA: B2B is a platform for creating wholesale portals with a dealer personal cabinet and a supplier management system. The solution is often deployed as a secondary site on top of existing retail templates, such as ALPHA: MegaMart, Shop24, or Aspro: Maximum. The platform is compatible with any standard corporate website or online store template from the Marketplace catalog.

The solution has passed the expertise of the Expert Council under the Ministry of Digital Development, Communications and Mass Media of Russia and is registered in the Russian software registry under number 12420.

In version 1.13.0, a 'Balance' tab was added to the personal cabinet to display data for all user organizations, allowing customers to monitor funds without manager assistance. A block for displaying up to three advertising banners in a single line was added to the portal homepage.

Version 1.10.0 features a commercial proposal builder for creating and sending proposals to clients, a new quick search template for headers in the portal header, and the ability to add items from search suggestions to the cart.

ALPHA: B2B Platform is a wholesale portal with a dealer personal cabinet and an e-commerce system for suppliers.

Version 1.9.0: a large showcase-style view for the catalog list has been added; the order list page now allows viewing the order composition without navigating to the detailed page; a filter simplifying the search across the entire catalog is available for linking products to products; the product card features a photo gallery for viewing all images, including support for displaying YouTube videos.

Version 1.8.0: support for primary accounting documents has been added, providing convenient access for buyers.

Version 1.7.0: includes SKU search, a tree filter, and a recolor widget.

Version 1.6.0: new functions have been implemented to enhance convenience in a wholesale online store.

A special setting allows adding articles to the portal search index. The ability to configure the article and brand in the properties of the nomenclature unit parameter has been added to prevent catalog entry errors.

Version 1.5.0: export of the shopping cart and product list to Excel, visual enhancements, and marketing features.

Version 1.4.0: automatic generation and saving of invoices, new section list layout, simplified registration, company editing, and support for customization files.

Version 1.3.0: search with autocomplete and customer cart management.

When implementing “ALPHA: B2B Platform — Wholesale B2B Portal with a Dealer Personal Account. Supplier E-commerce System”, General iT can help with installation, adaptation and launch preparation.