Nextype: Alpha — Online Store

What this solution does

Nextype Alpha is a ready-made template for quickly launching an online store. The design highlights products while keeping the interface concise and uncluttered. The template displays correctly on all device types and features a robust internal architecture.

During the development of block variants, various usage scenarios were considered. One variant is optimized for online stores with a large catalog, while another is designed for a smaller assortment. The differences between variants extend beyond element placement to include overall functionality.

Display settings for the product list can be configured individually for each category, while users retain the ability to switch views according to their needs. A list view with detailed specifications is ideal for products with numerous offers, whereas tile mode allows more items to fit on a single screen. The number of products per row is also adjustable.

In the Nextype Alpha template, the product card in the catalog is optimized for quick perception. The design emphasizes large images and the price. The photo gallery can be browsed directly within the list using the mouse cursor. Interactive elements, such as action buttons, appear only when the cursor hovers over the card. This approach eliminates visual clutter and directs the user's focus exclusively to the product content.

A product card is an essential page for every online store. Its purpose is not only to answer key buyer questions but also to encourage a purchase. The Nextype Alpha template emphasizes the call-to-action 'Add to Cart' button, customer reviews, large high-quality images, and recommended items. A well-designed product card serves as an effective marketing tool.

The Nextype: Alpha template supports all standard product types, including the creation of sets and bundles.

The Nextype Alpha template simplifies building a homepage for an online store to suit various tasks. Flexible settings allow users to enable and move blocks, as well as quickly change display options. This enables the creation of a configuration that precisely meets the needs of a specific store.

Static banners support variants linked to catalog categories or specific products.

The homepage includes blocks for product tabs, product categories, a blog, Instagram integration, various catalog section block variants, an about company section, and a map. These components allow for flexible customization of your online store and enable a quick launch of sales.

Mobile devices now account for more than half of the time users spend online. According to Statcounter statistics, approximately 53% of all search queries in 2020 originated from mobile devices. This trend is equally relevant in the e-commerce sector. While specific metrics may vary depending on the store's niche, the mobile version of a website is no less critical than its desktop counterpart. During the development of the adaptive version of the Nextype Alpha template, the team conducted an extensive analysis of research data and charts to ensure a modern and user-friendly interface for mobile users.

The primary navigation area, where users perform most actions, is located in the green-yellow zone.

For “Nextype: Alpha — Online Store”, General iT can deploy the solution, configure it and adapt it to the structure of the future website.