Optic.GS - an optical salon website with a catalog

What this solution does

Optic.GS is a ready-made solution for building an optical shop website with a product catalog. The platform is designed for companies and entrepreneurs engaged in the sale of vision correction products. The project was developed by Gvozdevsoft in collaboration with AIMIDO Optical.

The system includes tools for search engine optimization to help achieve high rankings in Yandex and other search engines. The main page structure follows a landing page format. Adaptive forms for collecting client contacts are placed on key sections. The package includes ready-made pages for business presentation: prices, promotions, services, product catalog, portfolio, and contacts.

The design is not a standard template and was developed to distinguish the project from competitors. Twenty color scheme options are available. The site is fully responsive and displays correctly on monitors, laptops, tablets, and smartphones.

Template for an optical store website with a product catalog. The interface features a fixed header, left navigation panel, multi-level menu, sliders, and accordions. The shopping cart functionality is available on 'Bitrix: Start' editions and higher; it can be disabled if needed. The solution supports composite mode, runs on PHP 8, ensures fast loading speeds, and uses clean code built with the BEM methodology.

Meta tags (title, description, h1) are configured for all pages. SEO text output is enabled for sections and subsections. The code is error-free, which improves indexing by search engines. According to Google PageSpeed Insights, the loading speed score is 95–97%. The design is fully responsive and displays correctly on all devices.

The Optic.GS template by Gvozdevsoft is designed for building optical salon websites with a product catalog. The solution includes built-in Schema.org microdata to optimize snippet display in Yandex and Google search results, as well as Open Graph microdata for correct link rendering in social networks.

The system provides extensive internal linking through pagination displayed as an expandable list of sections and subsections, along with the display of popular products on service detail pages and the catalog. Unique alt and title attributes are automatically generated for images uploaded in batches. The site structure is logical and intuitive.

Purchasing the solution includes free manual SEO setup, which involves creating a robots.txt file specifying the main mirror, generating a sitemap.xml file, and configuring redirects to the main mirror in the .htaccess file. A detailed setup guide is available separately.

The template is suitable for projects involving the sale of eyeglasses and frames, vision testing, ophthalmic equipment sales, as well as for creating medical service websites and online stores for contact lenses.

General iT can install and configure this solution and build a website or online store based on it.