Bussol: Video Widgets PRO — Bubble, Stories, Carousel, A/B and analytics

What this solution does

Bussol: Video Widgets PRO — Bubble, Stories, Carousel, A/B and Analytics

An advanced module for 1C-Bitrix designed to create and manage interactive video widgets without relying on third-party SaaS services or monthly subscriptions. The tool transforms video content into a sales instrument for presenting products, services, customer reviews, promotions, instructions, and overviews.

The solution integrates five video formats: floating Bubble, popup Popup, inline Inline, Stories, and Carousel. It features flexible display scenarios, call-to-action (CTA) buttons, audience segmentation, A/B testing, and built-in analytics with Yandex.Metrica integration. The module supports multi-site deployment, Composite mode, and integration with the Sites24 platform.

The Bubble format is a compact floating widget positioned in the corner of the page. Users view a video preview and, upon clicking, open the full video with the ability to interact with call-to-action buttons. This format is ideal for video messages, service presentations, promotion announcements, reviews, consultations, and lead generation.

Video plays in a prominent pop-up format. This mode supports display delay settings, scroll-based triggers, scheduling, and Exit Intent triggers.

The Inline format embeds video directly within the page content. It is suitable for product cards, landing pages, articles, service pages, and the Sites24 platform.

The Stories format uses a vertical orientation familiar to social media users. It allows combining multiple video clips into a sequential story chain. This format is used for product reviews, case studies, testimonials, instructions, curated collections, and new product presentations.

The Carousel format displays a horizontal gallery of multiple videos. It is effective for product catalogs, case study sections, reviews, instructional materials, and presenting multiple offers.

Flexible Display Conditions

It is not necessary to show the same widget to every visitor. Individual display rules can be configured for each widget.

Page-Level Configuration

Supported filtering options include:

enabling the widget only on specific URLs;

excluding specific URLs from display;

using wildcards such as /catalog/*;

applying regular expressions;

using multiple rules simultaneously.

Example: a product review is shown only within a specific catalog section.

Display Triggers

The widget can activate immediately after the page finishes loading.

Video widgets can be configured to trigger after a specified time interval, after page scrolling, or when a user attempts to leave the site. This approach avoids distracting visitors immediately upon arrival and displays video at the most appropriate moment.

The view frequency control feature allows you to define how often a single user sees the widget. Available scenarios include: on every visit, once per session, once per day, once within a specified number of days, or a repeat display after a certain time following closure. This helps prevent intrusive repeated showings.

Audience segmentation enables showing different video scenarios to different visitors. Supported segmentation includes: Desktop or Mobile devices; authorized or unauthorized users; new or returning visitors; and UTM parameters: Source, Medium, and Campaign. For example, you can configure a special video to display only to users of a campaign with the parameter utm_campaign=summer_sale.

Video campaign scheduling allows you to predefine the widget's active period. Settings include the start date, end date, specific days of the week, and display time. For instance, you can automatically launch a promotional video widget on the morning of December 1 and disable it on the evening of December 31.

Preview, main video, and poster configuration.

A single widget supports distinct settings for preview video, main video, static cover image, and specific parameters for mobile devices. This structure reduces the volume of transferred data and ensures a fast initial user interaction.

The mobile version of the widget can differ significantly from the desktop version. You can configure a unique video, adjust dimensions, position, margins, and display conditions specifically for mobile screens. This ensures correct content adaptation across devices with varying resolutions.

The CTA (Call to Action) feature converts video viewing into a targeted action. A button can be embedded in the video stream to activate at a specific moment, such as after a product presentation. Supported scenarios include opening a URL, initiating a phone call, launching WhatsApp or Telegram, displaying a form, scrolling the page to a specific element, or triggering a JavaScript CustomEvent.

Built-in analytics allows you to evaluate the effectiveness of video widgets directly within the site's administrative panel. The system tracks key events: widget impression, opening, and video playback start.

The module tracks key video interaction events: 25%, 50%, and 75% view milestones, full view, close action, and click on the call-to-action (CTA). Based on these events, analytics are available for impressions, views, clicks, click-through rate (CTR), completion rates, and the performance of individual content variants.

Yandex.Metrica Integration

Video widget events are automatically sent to Yandex.Metrica. This allows analysis of video interactions alongside other site goals and advertising campaigns within a unified analytics system.

A/B Testing

This feature enables comparison of different variants within a single scenario. Multiple versions can be created for one scenario, such as a product demonstration video and a customer testimonial video, with traffic distributed between them. After launching the test, the system collects statistics for each variant, allowing identification of the most effective option. User assignment to variants is preserved, ensuring that returning visitors continue to see the same variant for consistent testing results.

Multiple Widgets on One Page

The module architecture supports the simultaneous deployment of multiple independent video widgets on a single web page. Examples include Stories at the top of the page, inline video embedded within a description, or a consultation bubble in the bottom-right corner. Each widget instance operates independently with its own specific settings.

The module is designed for operation within multi-site projects on the 1C-Bitrix platform. A single video widget can be assigned to an individual site, multiple resources, or a dedicated group of domains. This approach is optimal for managing networks of online stores, regional projects, and corporate portals.

The solution is fully integrated with the 1C-Bitrix Composite Site technology. When configuration settings are changed, the module correctly handles the clearing of the static composite cache. Dynamic user parameters required for audience segmentation are not stored in the general static HTML page copy, ensuring correct personalization functionality.

The module is compatible with both classic 1C-Bitrix sites and the Sites24 platform. In the Sites24 environment, support includes selecting specific resources, displaying on all landing pages, excluding individual pages, and automatically detecting the current landing page. For ease of use, a dedicated Inline block is provided in the Sites24 builder, allowing videos to be inserted directly into content via the visual editor.

The Video Widget Management Center consolidates all video campaigns into a single administrative panel interface. Through this section, users can manage widget activity, select formats, upload video materials, configure display conditions, and assign widgets to specific sites.

The Bussol: Video Widgets PRO module by BUSSOL is a tool for managing video content on websites. It integrates functions for creating calls to action (CTA), scheduling display times, audience segmentation, A/B testing, and statistics collection. This allows the module to function not as an isolated component but as a unified system for controlling video across a site.

For online stores, the module enables product reviews, unboxing videos, video testimonials, instructions, product collections, and Stories. For service websites, it supports expert messages, service presentations, case studies, testimonials, and consultation invitations. In the B2B sector, it is used for product demonstrations, onboarding, capability presentations, and demo invitations. On landing pages, video can serve as part of the landing page content or as a floating conversion element. For promotions, the system allows pre-setting campaign start and end dates with automatic widget deactivation upon completion.

Key features include Bubble, Popup, Inline, Stories, and Carousel formats. Multiple widgets can be displayed simultaneously. Users can configure main videos and preview videos, as well as set posters. The widget is fully responsive with dedicated mobile settings. Precise targeting is supported via URL Include / Exclude rules, wildcards, and Regex. Display control is managed through appearance delays, scroll-triggered display, Exit Intent, and Frequency Cap. Additional capabilities include scheduling, audience segmentation, UTM targeting, CTA integration, form embedding, and connections to WhatsApp, Telegram, and phone calls.

Built-in analytics, Yandex.Metrica integration, A/B testing support, multisite capability, compatibility with Composite mode and Sites24.

Key difference

Bussol: Video Widgets PRO is not just floating video. It is a unified tool for launching and analyzing video campaigns within 1C-Bitrix: show the right video to the right visitor at the right moment, trigger an action, and measure the result. The solution does not require connecting an external service for each video widget.

General iT can handle the implementation of “Bussol: Video Widgets PRO — Bubble, Stories, Carousel, A/B and analytics”, from installation to configuration and compatibility checks.