BUSSOL Marketing Windows — Smart Pop-ups for Sales Growth

What this solution does

BUSSOL MarketWin is a marketing pop-up module for 1C-Bitrix. The tool converts visitor interest into leads and orders using smart pop-ups for promotions, promo codes, special offers, and contact forms. The solution goes beyond simple advertising to engage users at the right moment. When a visitor is browsing a product, hesitating before purchase, or attempting to leave the site, the system can present a relevant discount, promo code, consultation invitation, or short contact form. Administrators control not only the pop-up content but also the conditions for its display: who sees it, where, and when.

The module supports multiple marketing scenarios. Through the 1C-Bitrix administrative panel, users can drive sales, announce promotions, collect contacts, and guide visitors toward specific actions.

Features include flexible display settings: appearance delay, trigger on cursor exit from the page, repeat display intervals, and conditions under which the pop-up stops bothering the visitor. Precise audience targeting is available based on pages and URLs, device types, user groups, and activity dates.

The BUSSOL Marketing Windows module enables the creation of smart pop-ups to drive sales growth. The system supports complex scenarios with nested groups of conditions using logical operators AND/OR, mandatory action confirmation, and rejection notifications. Built-in marketing tools include promo codes with copy functionality, countdown timers for offers, and buttons with target links. Design settings are detailed: users can modify images and backgrounds, position blocks, control window placement, apply background dimming, and define frame color and thickness. The interface is fully adaptive and correctly reflows on small screens.

Four window formats are provided for different tasks. The Universal Window combines a title, text, image, and buttons, making it suitable for promotions, time-limited offers, and important announcements. The Text Window is used for concise information about delivery terms, bonuses, new products, or special offers with a clear call to action. The Image Window acts as a banner without extra elements or internal padding, where the image can serve as a link, making it ideal for striking visual proposals. The Web Form Window allows collecting consultation requests, callback requests, or solution selection directly within the pop-up without redirecting to a separate page. Requests are automatically sent to the Bitrix system.

The module implements a built-in web form management system based on information blocks. Each form is stored as a separate information block, while each submission is saved as an element of that block. Administrators define the field composition and their required status, with all received submissions retained in the site's administrative panel.

Individual email events and notification templates are available for each form. The system supports configurable consent for personal data processing with an option to include a link to the privacy policy page. Automatic validation checks ensure that required fields are filled and that email addresses are formatted correctly.

Form submission occurs without page reloading, with the result displayed directly within the window. All windows are managed through the BUSSOL → Marketing Windows section of the administrative panel. This allows users to create windows, edit their design, set display conditions, and manage forms without constantly modifying the site template.

The module supports various usage scenarios. In an online store, it can offer a promo code to a visitor intending to leave the site. On a service website, a 'Request Consultation' form can be displayed directly on the service page. Corporate websites can use the module to inform specific visitor groups about events or new offers. Seasonal campaigns with timers and limited validity periods are also supported without the need for a separate landing page.

The module is developed for the 1C-Bitrix: Site Management platform.

The BUSSOL MarketWin marketing windows module operates in conjunction with the Information Blocks module of the 1C-Bitrix platform. It supports multi-site deployment and composite mode rendering. The solution does not require external libraries such as jQuery or Bootstrap, nor does it depend on e-commerce modules or the separate Web Forms component. The display mechanism is connected automatically without the need to manually insert code into site templates. The tool engages visitors already on the resource by offering targeted actions at the right moment. Version 1.1.8 is compatible with PHP 7.4 and higher, modern browsers, and the 1C-Bitrix core with D7 support and the Information Blocks module. On sites with non-standard routing or strict security policies (CSP/WAF), additional configuration settings may be required.

General iT can connect “BUSSOL Marketing Windows — Smart Pop-ups for Sales Growth”, configure it and verify the integration with the existing website.