Aspro: Metal - Corporate Website

What this solution does

Aspro: Metal is a ready-made solution for companies selling metal products. It is a specialized edition of the 'Aspro: Corporate Site 3.0' platform, designed with industry specifics to enable rapid deployment.

The solution incorporates best practices identified through the analysis of hundreds of websites in the metal trading sector. Key features include a metal calculator, a structured product catalog, multi-region support, a mobile version, and marketing tools.

The development team has designed the complete site structure, catalog sections, homepage blocks, and design concept. To launch the project, users need to add company and product information and connect payment systems.

The solution includes ready-made configurations — pre-developed settings for businesses in the metal trading sector. Using them simplifies and accelerates website setup. The universal configuration is suitable for any metal trading company.

The dealer configuration is designed for official companies that need to showcase their brand image, expertise, operational scale, presence of branches and warehouses, as well as present products and their manufacturers.

The trader configuration targets enterprises operating in a single region. It helps build customer trust and collect leads. It is suitable for companies focused on dropshipping sales and providing metal processing services.

Aspro: Metal is a corporate template with flexible configuration tools designed to create a unique design distinct from competitor solutions. Bright banners are available for company presentation. The text supports combining different fonts to highlight key points. A dark theme option is supported to enhance user comfort. Blocks can be customized in detail using modifiers. The built-in element builder provides structural flexibility for the site.

For buyers of metal products, accurately calculating weight and linear length is critical. The Aspro: Metal template includes a built-in calculator to address this need. The widget is available on all site pages, ensuring constant access. The widget functionality can be adapted to meet other business requirements if necessary.

The catalog designed for metal products websites ensures fast item search and streamlines the sales process. It supports multiple display modes: a list view showing detailed product specifications and a compact view resembling a price list with essential information for purchase decisions. Display settings can be configured individually for each section.

An intelligent filter enables buyers to find products based on specified parameters. The quick view feature allows customers to review key item details without navigating to the full description page, accelerating the selection process. Bulk addition of items to the cart is supported for wholesale orders. Orders can be placed with a single click directly from the catalog.

The trade offers mechanism allows grouping different variants of a single product into one card, eliminating the need to create duplicate items with varying specifications.

The Aspro: Metal template is designed for building corporate websites in the metalworking sector. It enables detailed presentation of products and their specifications. Product cards can include payment and delivery terms to address common customer inquiries efficiently. To build trust, the template supports the publication of relevant GOST standards and customer reviews. It also features a dedicated section for responsible manager contacts to facilitate quick communication. The system allows selling products bundled with services, helping to increase the average order value.

The site allows accepting advance payments for services, as well as paying for goods and delivery. It supports the 'Tinkoff Payment Processing' module, which is purchased separately. The solution enables receipt printing via a payment aggregator and cashless payments.

Aspro: Metal is a corporate website, not an online store. Integration with accounting systems, multi-warehouse management, and connection to delivery services are available only in online store versions. The product uses technologies comparable to e-commerce solutions but is not an online store.

The Aspro: Metal template supports multi-regional functionality. Each region can be configured with its own product assortment, promotions, and specific content. The site can be deployed on a single domain or across multiple subdomains. Multi-regional setup requires a one-time configuration and then operates automatically.

The 'Aspro: Metal - Corporate Site' template is designed for creating an informational resource for companies in the metal trading sector. The 'About Us' section allows for a quick presentation of the organization and its activities.

The 'Services' block supports describing specialization, collecting leads, and selling services alongside products via the shopping cart. Services can be linked directly to product cards.

The 'Promotions' section helps attract customers with special offers. Features include displaying the amount of savings, a countdown timer, and the promotion period.

The 'Delivery' page is ready for publishing information on shipping rates and methods.

To build customer trust, the template allows placing product certificates and GOST compliance documents on the site.

The 'Manufacturers and Partners' and 'History' sections enable demonstrating company reliability and sharing the brand's development story.

Manage customer attention by informing them about current offers and promotions while collecting contact details. Configure custom display scenarios for marketing windows.

Cookie files are service data stored on a visitor's device. They enable website administrators and advertisers to collect statistics while allowing users to avoid re-entering credentials on each visit. In Russia, displaying a cookie notice is considered standard business etiquette, whereas in the European Union it is a mandatory legal requirement.

Create and publish landing pages within the catalog and review sections. Use them to encourage customers to take targeted actions, such as purchasing products, ordering services, or submitting requests. To increase the visibility of these pages in the catalog, apply tags. Highlight product benefits and value, address customer inquiries, and drive sales growth.

The Aspro: Metal template supports selling metal products on any device with responsive design that adapts to screens of any size. Mobile view display settings are configured via a widget in the public section.

Analyze visitor behavior to grow your business. Collect user data via specialized services and track sales dynamics through the Aspro.Cloud business management system.

For “Aspro: Metal - Corporate Website”, General iT can deploy the solution, configure it and adapt it to the structure of the future website.