Doctor Cards in Yandex — YML Feed for Clinics

What this solution does

The 'Yandex DOCTORS' module for 1C-Bitrix automatically generates a YML feed compliant with current Yandex requirements to display expanded specialist cards in search results. The solution collects data on doctors, clinics, services, and reviews directly from the site database and submits it to Yandex.Webmaster. This enables patients to view key information such as photos, experience, consultation prices, and ratings, simplifying the booking process and increasing clinic visibility. Automation eliminates the need for manual file creation and updates, ensuring strict platform compliance without requiring a programmer.

The module adapts to your site's structure. If you already have information blocks containing data on doctors and services, it integrates seamlessly with them. If such blocks do not exist, the system facilitates their automatic creation. Linking information block fields to the required tags is straightforward.

An integrated validation system checks the correctness of all data before sending it to Yandex. This minimizes the risk of the search engine rejecting the feed.

The information in the feed remains up to date: after a one-time schedule configuration, the module automatically updates the data. Any changes, such as price adjustments for appointments or new patient reviews, are promptly reflected in Yandex search results.

Detailed information regarding qualifications, real-world experience, and patient reviews enhances trust in the clinic and simplifies the decision-making process for visitors.

The solution is successfully deployed on the websites of several medical centers and helps generate new leads.

How it works

The module generates a YML feed by extracting data from site information blocks, including clinic details, specialist profiles, pricing, and reviews. Once the feed link is registered in Yandex.Webmaster, the search engine begins displaying doctors in rich, informative cards. This creates an effective channel for patient acquisition while enhancing the clinic's online visibility.

A test version is available for up to 5 specialists, allowing verification of card appearance in search results before purchasing the full license.

General iT can install and configure this module and check how it works on your website.