AmoCRM — integration with online stores

What this solution does

Version 4.0.0: one-click connection to amoCRM without manual integration setup or key copying; a Getting Started page with three steps to the first order; built-in diagnostics with a Fix button and single-file report generation for technical support; automatic verification and repair of the amoCRM webhook to ensure reliable deal stage updates reach the order; simplified profile mode and help documentation for each module page. A solution from an amoCRM certified partner. The module eliminates lost revenue from unprocessed statuses, abandoned carts, and orders managers failed to transfer manually. The 1C-Bitrix online store and amoCRM operate as a unified system with bidirectional automatic data synchronization, removing manual effort and human error.

This is not a one-time connector script but a mature professional product. The module has been continuously developed for several years, receives regular updates averaging several releases per month, and is already operational in hundreds of online stores. Flexible configuration allows adapting the integration to any business process, from simple order transfer to complex scenarios involving duplicate control, multiple profiles, and handling system events tailored to unique tasks.

Silent failures are prevented: if synchronization stops due to an expired token or unavailability of amoCRM, the module automatically notifies the administrator via email or SMS. You will be informed of the issue immediately rather than discovering it a week later through lost orders.

The module provides two-way synchronization between an online store and AmoCRM across the following categories: orders, order statuses, abandoned carts, products, buyers, purchases, and store catalogs. Analytics tags and advertising campaign labels are transmitted for cross-channel analytics. The flexible event system allows the integration to be adapted for non-standard scenarios.

Typical usage scenarios:

When an order is created in the store, a deal is automatically generated in AmoCRM linked to a contact and a company. The system checks for duplicates and existing entities (deals, contacts, companies, products) if found. Products, along with statistics and analytics tags, are attached to the deal. Orders and deals are synchronized bidirectionally by status, fields, and flags.

When an abandoned cart occurs, a deal is created in AmoCRM with a contact and a company, enabling a manager to recover the customer and prevent the loss of a sale.

Support includes assistance from the developer during initial connection and profile integration setup, detailed documentation, and technical support.

The AmoCRM integration module for online stores enables the creation of store orders based on AmoCRM deals with automatically attached products and contacts, eliminating the need for managers to re-enter data. Product catalogs, including the full category structure, are exported from the store to AmoCRM and kept up to date automatically.

This module is designed exclusively for synchronizing an online store with AmoCRM. To synchronize infoblock elements, submitted forms, email events, or other site events, the separate solution AmoCRM integration with infoblocks, web forms, and email events is recommended. A bundled package containing both modules is also available at a discounted price.

Integration setup is performed with a single click: the AmoCRM system automatically creates the connection for the site and passes the module keys. Manual key entry is required only for closed test environments and sites without the HTTPS protocol. The Getting Started page guides the user step-by-step through connection, profile setup, and the creation of the first order, marking completed stages.

Profile mode is simplified: only data required for the first order is visible, while the full set is accessible via the 'Extended mode' toggle.

The send log records the status of each record in amoCRM, indicates reasons for failures, and suggests corrective actions. Resending occurs only for failed records.

In order, cart, and product lists, the synchronization status of each record with amoCRM is displayed, along with direct links to the corresponding deal and contact.

Settings include comprehensive diagnostics for queues, agents, connections, webhooks, and profiles. The 'Fix' button restores lost dictionaries, handlers, and module files without requiring reinstallation.

The amoCRM webhook is automatically checked on a schedule and reactivated if the amoCRM system disables it.

A single diagnostic report for technical support is generated without passwords or tokens. Each module page includes a link to the relevant lesson in the knowledge base.

The module provides automatic order export from the online store to AmoCRM. When an order is created or updated, fields, properties, and custom fields of the order, along with payment and delivery fields, are synchronized with the deal, contact, and company. Statistics and analytics tags are also synchronized.

The module provides two-way synchronization between an online store and AmoCRM. When a deal is created or updated, products are automatically exported and refreshed on the Products tab within the deal. The system supports flexible field mapping with individual configuration options based on the specific website, payer type, order status, or domain.

Duplicate management is handled through two mechanisms: a built-in free method or the paid AmoCRM filtering API. Duplicate searches are performed by selected fields and pipeline stages with a search depth ranging from one month to one year. Upon detecting a match for a deal, contact, or company, three strategies are available: create a new record with a note and links to the duplicates, update the first found duplicate (with the option to select fields such as name, responsible person, or status), or simply link to the existing record without making changes.

The module transmits statistical tags and the visitor identifier visitor_uid for cross-channel analytics and automated sales funnels. It supports bulk export of all or selected orders, as well as automatic deletion of orders in AmoCRM when the corresponding deals are deleted. Tag synchronization is also supported.

Full two-way synchronization is implemented for order statuses, shipment statuses, and deal statuses. Additionally, flags related to orders and shipments are synchronized with deal pipeline stages.

The module enables the export of abandoned cart data to AmoCRM and its subsequent return for further processing. Synchronization settings allow information transfer between the online store and the CRM system across related entities: deals, contacts, companies, buyers, and purchases. The transmitted data includes full names, phone numbers, customer email addresses, and details about applied discount coupons.

The AmoCRM integration module for online stores allows configuration of the time after which a cart is considered abandoned, as well as the search depth for such carts. It supports product export and synchronization with duplicate control and tag transfer. The system offers flexible field mapping and a wide selection of available parameters. Statistics tags and the visitor identifier (visitor_uid) are transmitted for cross-channel analytics and automated sales funnels. Individual configuration for specific websites is possible, along with mass export of all or selected carts. Product synchronization is maintained between orders, carts, and deals. Two-way composition synchronization is supported: changes in a deal are reflected in the store order or cart, and vice versa. The module enables creating an order in the online store based on a deal from AmoCRM, provided the deal is linked to products and a contact. Statuses of the deal that trigger automatic order creation can be configured.

The module provides catalog export and synchronization of products with amoCRM. Product records are created and updated within the CRM system. A dedicated synchronization page manages the process, allowing the export of the entire catalog or selected items individually. The interface displays product names and their group hierarchy directly within amoCRM.

The module ensures the transfer of catalog section structures during data export. It implements flexible mapping with a wide range of fields for synchronization, allowing individual settings for each catalog.

It supports automatic synchronization of custom fields with order properties whenever a deal, contact, or company is updated according to the configured mapping rules.

The tool provides full-funnel analytics and campaign tag handling. It accepts any tags from the query string, session, and cookies, preserving them during site navigation. Each advertising campaign tag can be sent to a separate field of the amoCRM entity. For Google Analytics tags, an API version filter is available to convert strings like GA1.2.1054613344.1468150257 into the format 1054613344.1468150257.

The module automatically notifies the administrator of synchronization failures, such as lost amoCRM tokens, API unavailability, background agent errors, or webhook processing issues. Critical errors that stop the entire integration are sent immediately. Repeated errors are grouped into a single message to prevent notification floods.

The module provides delivery of notifications via email and SMS. A separate free module for error notifications via email, SMS, and messengers is required; its installation does not affect the operation of the main integration.

The module supports MySQL and PostgreSQL databases. Phone number formatting is implemented for accurate duplicate detection. Multiple responsible persons can be assigned with tasks distributed by queue. Custom fields can be added for data transfer to amoCRM.

System events are available for fine-tuning the module to specific tasks. The integration allows connecting multiple amoCRM accounts and creating multiple integration profiles for a website or catalog. Built-in logging records requests, responses, and errors with file size details; it supports limiting the maximum log size and clearing the log directly from settings. Access rights to the module are separated in the administrative interface.

For the “AmoCRM — integration with online stores” module, General iT can perform installation, configuration and a functional check in your project.