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MODULE FOR 1C-BITRIX
Integration between 1C-Bitrix and Roistat (end-to-end business analytics system)
The module provides integration between 1C-Bitrix and the Roistat cross-channel business analytics system. The platform calculates key metrics based on actual sales data, accounting for low-quality leads, active deals, as well as returns and cancellations. The system aggregates information from any advertising sources into a single database and visualizes business metrics.
The module provides integration between 1C-Bitrix and the Roistat cross-channel business analytics system. The platform calculates key metrics based on actual sales data, accounting for low-quality leads, active deals, as well as returns and cancellations.
The system aggregates information from any advertising sources into a single database and visualizes business metrics. This allows for the evaluation of efficiency not only for major channels such as Yandex.Direct and Google Ads, but also for any others, ranging from forum posts to price aggregators.
The tool offers access to 23 business metrics, including CPC, CPO, CLV, ROI, average check, profit, revenue, and expenses. Users receive precise data on which search queries drive actual sales, the true cost of acquiring a customer, each manager's contribution to profit, and current financial indicators.
Ready-made integrations are supported for popular advertising channels to automatically import expenses from Yandex.Direct, Yandex.Market, Google Ads, VKontakte, Target.Mail, and myTarget. For other channels, including Avito and forums, manual entry of expense data is available.
The solution implements multi-channel analytics for comprehensive marketing management.
The module provides integration between 1C-Bitrix and the Roistat cross-channel analytics system. It supports attribution models including first click, last click, and multichannel. The system tracks the customer journey prior to purchase and accounts for the contribution of each advertising channel.
The phone number replacement feature enables analysis of call effectiveness relative to final sales. Key metrics are displayed, ranging from the advertising source to the final revenue amount and the specific keyword.
Flexible report configuration is available. Users can quickly generate individual reports grouped by managers, landing pages, cities, and other relevant criteria.
The system supports the setup of free SMS notifications for key performance indicators and new clients to maintain real-time business oversight.
Additional capabilities include profit-based split testing, ROI bid management, an events calendar, and a lead capture tool.
General iT can install and configure this module and check how it works on your website.
UPDATE HISTORY
Security improvements: authorization token verification, validation of order system fields and visit identifier.
Fixed creation of duplicate proxy leads upon repeated order saves
Added new counter code
Updated module functionality with web forms
Fixed bug in phone number detection in web forms: erroneous processing of values containing dates has been excluded.
Removed sending of proxy leads from the administrative section
Added ability to connect Web Forms
Bug fixes
PHP 8 support
Added loading of product cost and cost of goods
Bug fixes
Updated the Roistat counter in the module
- Fixed encoding issues
- Updated counter functionality
- Fixed artifacts when rolling back from the previous version
Added product import
Added the ability to install the counter on specific sites only.
Added the ability to specify a unique counter number for each site.
Fixed a bug with user registration when submitting a lead, if the setting 'Phone number is required' is active.
Additional fields STATUS_ID and STATUS_NAME have been added to the order export.
Export field added:
REASON_CANCELED - text description of the order cancellation reason;
Fixed timeout and memory overload issues during client loading.
Fixed a bug with incorrect encoding during export.
Fixed errors in cost calculation.
Added a toggle to include delivery costs in the cost price.
Added support for new events of the Online Store module.
Fixed an error related to a missing visit number in the order.
Resolved compatibility issues with older PHP versions.
Implemented pagination in the module.
Bug fixes.
Bug fixes
fix for php 5.3
Fix bug (convert to utf-8), add error response
fix bug (Yandex market)
Bug fixes
Errors fixed.
Errors fixed.
Client information export improved.
Client information export improved.
- Multisite support temporarily removed.
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BEFORE YOU ORDER