Qwelp: SEO Master

What this solution does

The Qwel: SEO Master module for the 1C-Bitrix platform simplifies search engine optimization management for online stores. The tool allows creating landing pages from catalog properties, configuring meta tags and readable URLs, detecting technical errors, and tracking verification results.

The Overview page displays the current site status, a list of tasks requiring attention, and recommendations for starting work. From the summary, users can navigate to a specific page, rule, or setting.

Catalog SEO Pages

The module supports rule creation for sections and combinations of smart filter values. Templates are available for Title, H1, Description, Keywords, SEO text, and page addresses.

Page generation is performed via profiles: users select sections, properties, and their combinations, calculate a draft, preview the result, verify it, and publish it separately. The generation process accounts for actual product combinations.

General templates with inheritance mechanisms and individual settings for each page are supported. Manual edits, exclusions, and assigned addresses are preserved during profile regeneration.

Mass creation and editing of rules with a preview function are available.

The tool includes components for generating SEO text and internal linking, including automatic link creation based on a selected pair of catalog properties.

The functionality also covers site auditing and continuous monitoring.

The Qwelp: SEO Master module provides detailed HTML verification for individual pages with automated scoring, problem identification, and recommendations for correction. Background monitoring tracks pages from the sitemap, categorizing them as checked, containing errors, requiring attention, or pending analysis. The tool detects duplicate meta tags and main content, canonical issues, unavailable resources, and addresses blocked from indexing. Internal links are checked for broken links, redirect chains, pages without incoming links, and transition depth; report completeness depends on crawl coverage. A history of checks and changes is maintained with performance graphs by date to compare site status after repeated audits. Access to tools is provided via the public Bitrix panel or an administrator widget.

The indexing and addresses section includes sitemap.xml generation from selected sources with support for images and hreflang, along with a run log. Management capabilities cover the robots.txt block, canonical tags, noindex directives, address normalization, and pagination. Redirect rules for 301 and 302 codes are configured, including handling of the 410 response code, exact matching, prefix handling, and regular expressions, with CSV import and export functionality. The feature set also includes a log of requests to non-existent pages and settings for Open Graph and Twitter Cards.

The module is compatible with the Small Business and Business editions. It requires PHP 8.2 or higher, the main 1C-Bitrix module version 23.0.0 or above, the Information Blocks module, and MySQL 5.7 or a compatible MariaDB database. A properly configured catalog is required for working with the catalog and smart filter.

Qwelp: SEO Master is a standalone module that does not require other Qwelp modules to function. Site templates are not modified automatically. The site developer must perform the initial connection of catalog rules, SEO text blocks, and internal linking according to the built-in documentation. Adaptation of the integration may be necessary for non-standard templates or AJAX filters.

Profiles support discrete property values: strings, lists, links to elements and sections, and dictionaries. Numeric intervals are not supported in profiles. The following limits apply per profile: up to 20 properties, combination depth up to 10, up to 512 selected combinations, and up to 100,000 pages. The limit should be selected based on the catalog size and server resources.

Background tasks are executed via standard Bitrix agents; no separate cron job configuration is required for the module. To perform an HTTP audit, the server must have access to the public domain of the target site. Arbitrary URL aliases function for GET requests and require at least two available PHP processes. The audit score reflects the results of automated technical checks and does not represent the site's position in search results. The module does not guarantee traffic growth or improved search rankings. The interface and built-in documentation are available in Russian and English.

General iT can take care of implementing “Qwelp: SEO Master”, including installation, configuration and result verification.