AR + 3D SHOWROOM: Virtual Fitting Room (Web, Android, iOS)

What this solution does

The AR + 3D SHOWROOM module enables customers to visualize products within their own interior using 3D models and augmented reality. This feature allows detailed inspection of items from all angles, helping to assess shape, size, and color before purchase. For instance, users can check how a sofa fits into a living room or whether a carpet pattern matches the room's design.

To use the feature, simply click the "View in Room" button. Users can freely rotate the 3D model on a neutral background or overlay it onto the real-world environment via the device camera. The tool provides a sense of personal presence during selection while maintaining distance between the store and the customer. Shoppers can move the object in space, choose the optimal placement, color, and shape.

The solution is ideal for online stores selling furniture, carpets, home appliances, fireplaces, doors, curtains, and interior decor. It integrates into InfoBlocks of 1C-Bitrix online stores and simple catalogs.

Setup is quick. Compatibility is ensured with all platform editions from Start to Business.

Viewing is available on desktop computers as well as on Android and iOS devices. The module is installed directly on the website and operates independently without reliance on external third-party services.

AR + 3D SHOWROOM module: virtual fitting room for Web, Android, and iOS by ONVOLGA.

Augmented Reality (AR) integrates virtual objects into the real-world environment. In furniture retail, this addresses the need for physical store visits by allowing customers to assess item dimensions and visualize them in their own home or room remotely. The technology provides buyers with detailed product information and a visual representation of how the furniture will appear in specific settings.

Technical implementation requires uploading 3D files for each product or SKU. Android devices use the GLB format, while iOS devices use the USDZ format. Product manufacturers often supply files in these formats or others that can be converted using free converter software or online services. The 'View in Room' button appears automatically on mobile phones and tablets.

The AR + 3D SHOWROOM module enables a virtual fitting room on web platforms, Android, and iOS. Implementing 3D product models in catalogs significantly boosts conversion rates: pilot projects in major retail networks have demonstrated growth ranging from 21% to 30%. Augmented and virtual reality technologies are in high demand among consumers: over half of users are willing to use AR/VR for product evaluation, and 78% prefer interactive AR content over traditional video clips. The availability of an AR product viewing feature stimulates sales growth, as 76% of shoppers are ready to purchase more when given the opportunity for virtual try-ons.

The AR + 3D SHOWROOM module by ONVOLGA provides a ready-made solution for creating a virtual fitting room. The system operates on Web, Android, and iOS platforms. Quick installation avoids the lengthy and costly development processes typical of large-scale projects.

General iT can install and configure this module and check how it works on your website.