AI product selector: products, services and requests

What this solution does

A module for 1C-Bitrix: Site Management that increases conversion by assisting visitors in selecting products and services. The system analyzes the catalog and local knowledge base, generates a confirmed request with full context, and forwards it to a manager.

Increases conversion by helping visitors reach the next step faster. Users often leave the site not because the offer is unsuitable, but because they cannot quickly find a product, understand terms, or get an answer without a call. The AI selector handles the initial contact: it interprets queries in natural language, clarifies needs, verifies information against authorized site data, and presents a clear next step. The tool reduces the number of lost leads, accelerates selection in large catalogs, and automatically answers repetitive questions about warranty, delivery, and terms. It passes full conversation context to managers instead of empty callback requests, and identifies gaps in the catalog and knowledge base.

The module supports three integration formats. The Hero variant is optimized for the homepage and landing pages. The Inline mode embeds directly within service pages, catalogs, or help sections. The Floating mode opens a compact chat window overlaying the current interface.

Product and service selection by description with source citations

The buyer does not need to know the exact product name. They can describe the task in plain language. The AI selector clarifies parameters, finds allowed items, and attaches sources.

Search supports names, ID, XML_ID, symbolic codes, recognized article numbers, multiple phrasings, as well as mandatory and negative conditions. After configuration, sections, allowed properties, trade offers, analogs, replacements, and accessories become available.

Local knowledge bases support TXT, Markdown, CSV, JSON, and XML files up to 2 MB. After separate activation, AI can search public pages via the standard 1C-Bitrix index.

A request is created only after explicit visitor confirmation.

The AI selector does not generate hidden leads. The process begins when a user independently requests a quote, consultation, or contact with a specialist. The system displays a call-to-action, opens a local form, and allows the user to verify contact details. The request is created only after final confirmation.

The standard 1C-Bitrix web form is supported, including email notifications and CRM integration. It is also compatible with a local CRM module, the OnLeadCreate event, and third-party connectors. If no data transfer channel is configured, the request is saved in the local 'AI Requests' section.

Analytics and Quality Management

The administrative panel provides reports for 7, 30, and 90-day periods. Features include a nested funnel, daily trend analysis, and scenario effectiveness evaluation. The system supports labeling results as 'Useful' or 'Problem', identifies unanswered questions, and displays provider duration. A full safe trace log is available for debugging. JSON benchmarks allow testing up to 100 cases on a real pipeline.

The package includes 11 ready-to-use scenarios: legal services, clinics, education, real estate, product catalogs, auto repair, repair services, insurance, HR, travel, and digital solutions. Each scenario features unique settings for role, system prompt, offer, greeting message, call-to-action, character avatar, background, and color theme.

The module operates on the website owner's server. All scenarios, documents, dialogues, requests, feedback, trace logs, and analytics are stored within 1C-Bitrix. The API key is kept in the site settings and is not transmitted to the browser or developers. When communicating with an external AI API selected by the site owner, the system may send a cleaned copy of the current question, up to six previous messages, a system prompt, and up to six selected fragments from a public catalog or local knowledge base. If vision or speech features are enabled, images or audio selected by the visitor are also sent to the same provider for analysis or recognition. Before the first message, the widget displays the composition of data to be transmitted and requests separate consent. The system masks typical email addresses, phone numbers, credit card numbers with valid check digits, IPv4 addresses, passport numbers, and SNILS. However, the filter does not guarantee detection of all personal data within free text, images, or audio. The administrator selects the provider and jurisdiction, publishes their privacy policy, and defines the legal grounds for processing.

The dialog retention period is configurable from 1 to 3650 days, with a default setting of 30 days. Visitors can delete their current conversation, while administrators can remove all user data for a selected site. Details are governed by the data processing policy and user agreement.

Administrators can connect their own OpenAI-compatible API, Hydra AI, a compatible local model, or another provider. Payment for external AI services is handled separately according to the provider's tariffs and is not included in the module cost.

AI Selector: Goods, Services, and Requests

System Requirements

Requires 1C-Bitrix: Site Management version 24.0.0 or newer. The environment must support UTF-8 encoding, PHP 8.1 or higher, and MySQL or MariaDB databases. The Information Blocks module is required for the catalog, and the Trade Catalog module is needed for price and stock display. The module sends outgoing HTTPS requests to a selected external AI API.

No Docker, Node.js, Python, Redis, PostgreSQL, pgvector, or dedicated application server is required. The module is designed to run on standard shared hosting.

Functional Limitations

The module is designed for selection and consultation only. It does not place orders, process payments or refunds, reserve stock, modify prices, discounts, the shopping cart, or product cards. The current version does not support PDF, DOCX, XLSX, OCR, embeddings, vector search, or automated site crawling. Vision and speech capabilities depend on the selected AI API and require separate verification.

The AI selector helps site visitors understand the assortment, make an informed choice, and proceed to the next confirmed action.

General iT can take care of implementing “AI product selector: products, services and requests”, including installation, configuration and result verification.