Phone Number Replacement 2.0

What this solution does

The 'Phone Replacement 2.0' module dynamically substitutes phone numbers on the website based on the visitor's region, traffic source, or URL parameters. This solution enables the use of your own numbers for call tracking, functioning similarly to Yandex's 'Target Call' tool. To operate, you must acquire virtual numbers from your telecom provider or via the Zadarma IP telephony service.

Rule configuration relies on sorting order: conditions are evaluated from the lowest weight to the highest. The default rule (number without conditions) must be assigned the highest weight in the 'Sorting' field.

To substitute numbers for visitors arriving from Yandex search results, enter the domain yandex.ru in the 'Site URL' field. To display different sales office numbers for residents of different regions, select the corresponding regions in the 'Region' field (holding Shift or Alt). Location detection is performed via the user's IP address, allowing the site to function as multi-regional.

To show a special number for visitors coming from contextual advertising, enter the relevant UTM parameter in the 'UTM tag' field, for example utm_source=yandex (the specific value depends on your UTM configuration).

The selected phone number is stored in the user's browser cookies. On subsequent visits to the site, even when the address is entered directly without using search engines or referral links, the originally selected number is displayed.

To verify the module's functionality, the site must be opened in incognito mode when testing each rule.

The 'Phone Replacement 2.0' module by CREATIVE allows flexible management of contact data display on a website. When users arrive directly from HTTPS sites (excluding Yandex and Google), the Referer field is not transmitted. In such cases, it is recommended to use UTM tags and leave the 'Site URL' field empty.

A new 'Phone in Link' field has been added. If a number is entered in international format without spaces or extra characters (e.g., +71234567890), it will appear on the site as a clickable link that works on smartphones.

The functionality now supports displaying different phone numbers in various site sections based on separate rules. For instance, a toll-free number like 8 800 can be shown in the header, while a regional number appears in the footer. Additionally, email addresses and any other text can be replaced by creating a dedicated section with specific replacement rules.

Version 2.0 of the Phone Replacement module allows configuring separate Yandex.Metrica goals for each phone number: one for view events and another for click events. To enable this feature, enter the Yandex.Metrica counter ID in the module settings. Detailed instructions are available in the video guide.

Update 5: You can now configure separate Google Analytics goals for view and click events for each phone number. When creating a goal in Google Analytics, set the Category to "creativebz" and enter the goal name (matching the name used in Yandex.Metrica) in the Action field. Other fields are optional.

Version 2.0 adds the ability to specify a class or ID for phone number links via component parameters. To configure, hover over the phone number, click the gear icon, or select the "Phone Replacement 2.0" component from the adjacent menu.

The 'Phone Number Replacement 2.0' module by CREATIVE enables phone number replacement for users across multiple countries, not limited to Russia. Configuration settings include three attribution models: 'First Interaction' (default), 'Last Interaction,' and 'Last Significant Interaction.'

The 'First Interaction' model saves the selected phone number in the user's cookies for 30 days. On subsequent visits, whether via direct URL entry or another rule, the same number displayed initially will be shown.

The 'Last Interaction' model overwrites cookies whenever a new rule matches the user's actions, displaying the phone number specified in that new rule.

The 'Last Significant Interaction' model updates the number only if the matching rule is marked as significant in the settings. If a non-significant rule matches, cookies remain unchanged and the number stays the same. It is recommended to mark all advertising numbers as significant.

General iT can connect “Phone Number Replacement 2.0”, configure it and verify the integration with the existing website.