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Concept

KRAKEN — a landing page builder with an online store, SEO module, blog, and automated sales funnels

KRaken is a landing page builder featuring an online store, SEO module, blog, and automation funnels.

5.00/5 · 35 ratings

1C-Bitrix Marketplace: 5/5 · 35 ratings

Technical details

Published
20 January 2018
Updated
2 June 2026
Version
3.7.13
Installed
More than 1000 times
Responsive design
Yes
Composite support
Yes
Compatible with Sites24
No
Developer
Concept

What this solution does

KRaken is a landing page builder featuring an online store, SEO module, blog, and automation funnels.

KRaken is a website builder by Concept designed for creating multi-page resources where each page functions as a full-fledged landing page. The platform includes modules for an online store, SEO optimization, a blog, and automated sales funnels. The tool enables the development of complex websites without programming skills and allows users to perform basic SEO configuration independently without hiring external specialists.

KRaken is a website builder for creating landing pages with an integrated online store, SEO module, blog, and automation funnel tools. The product is developed by Concept and is available as a template.

The e-commerce functionality in Kraken is a proprietary development and does not rely on the 1C-Bitrix store module. The 'Start' edition already includes a shopping cart, product offer management, and built-in integration with Yandex.Kassa for online payments.

The Kraken platform does not add extra functionality to the Small Business, Business, and Online Store + CRM editions. The store features in these versions operate exactly as shown on the demo site for the Start edition.

The Kraken builder enables the creation of landing pages with an online store, SEO module, blog, and automated funnels without requiring programming skills.

The Kraken landing page builder by Concept enables the creation of sites with an online store, SEO module, blog, and automated funnels. To generate content, simply fill in fields sequentially and select required options. The system automatically formats the data into a readable and visually appealing layout.

KRaken is a landing page builder featuring an integrated online store, SEO module, blog, and automation funnel tools. The solution was developed by Concept and is available as a template.

KRaken is a landing page builder with an integrated online store, SEO module, blog, and automation funnel tools. The product evolves through the continuous implementation of new features rather than creating copies. Updates are driven by user feedback and requests.

KRaken is a landing page builder with an online store, SEO module, blog, and automated funnels. The product is developed by Concept.

KRaken is a landing page builder by Concept that includes modules for an online store, SEO, a blog, and automated sales funnels. The system supports a convenient shopping cart available as a sliding panel, widget, or dedicated checkout page. It enables one-click ordering for individual products or the entire order. Users can define any units of measurement for any products or categories. Multiple currencies can be added to products with automatic price recalculation based on exchange rates. Payment and delivery methods are customizable, allowing customers to choose options during checkout. The order form supports the addition of any custom fields. Automated actions can be triggered after an order to build sales funnels. The system allows setting a minimum order quantity and a minimum increment step for products. It supports product variations (SKU) and filtering.

KRaken is a website builder by Concept that enables the creation of landing pages, online stores, blogs, and sales funnels. The product includes an SEO optimization module. The solution is available as a template.

The content shown on the demo site will be available after purchasing and installing the solution. Designers and marketers have developed it as a ready-made foundation for your project. The package includes more than 20 diverse landing pages, along with examples of standard section layouts. No other ready-made solution offers such a volume of demo materials.

The KRaken landing page builder by Concept enables the creation of sites featuring an online store, SEO module, blog, and automated funnels. The tool allows you to customize the appearance of each page to meet your specific requirements.

KRaken is a landing page site builder featuring an online store, SEO module, blog, and automated funnels. It is the only solution on MarketPlace that enables the creation of multi-page sites where each page is designed as a unique landing page with a custom set and sequence of blocks. Unlike standard template pages, this approach offers complete freedom in content arrangement.

KRaken is a website builder developed by Concept. It allows creating landing pages, online stores, blogs, and automated funnels. The platform includes a built-in SEO optimization module. The product belongs to the template category.

KRAKEN is a website builder developed by Concept. The tool enables the creation of landing pages, online stores, blogs, and sales funnels. The platform includes an SEO optimization module. The product belongs to the template category.

Each project can be presented as a clear case study.

KRAKEN is a website builder by Concept designed for creating landing pages, online stores, blogs, and sales funnels. The platform includes an SEO optimization module. The product belongs to the template category.

The KRaken website builder by Concept enables the creation of landing pages with a full-fledged online store, built-in SEO module, blog, and tools for building automated sales funnels. The platform supports the generation of product catalog pages.

Product cards feature a flexible structure that allows changing the set and order of blocks even when using the standard template. If needed, a product page can also be designed as a unique landing page.

Standard pages gain a modern look when converted into landing pages.

The provided examples demonstrate that the Kraken platform enables the creation of unique landing pages. Blocks on a single page can have different designs and operate independently. These solutions were implemented by a marketer using standard system settings without involving a programmer. Currently, no similar capabilities have been found in the MarketPlace catalog. The LEAD surveys module is not included in the base Kraken package and is purchased separately if needed.

KRaken is a landing page builder by Concept. The solution includes modules for creating an online store, SEO optimization, blog management, and building automated funnels. The product is provided as a template.

KRaken is a website builder that combines landing page creation, an online store, an SEO module, a blog, and automated sales funnels. Unlike the HAMELEON landing page builder, KRaken offers expanded functionality for running an online business, including tools for promotion and sales automation.

KRaken is a builder for creating large multi-page SEO-optimized websites where any page can function as a standalone landing page. The platform includes modules for online stores, blogs, and automated sales funnels.

Chameleon is designed to create numerous independent landing pages, primarily optimized for contextual and direct advertising.

Each page of a standard section, such as a product card, news item, or product category, can be designed as a fully custom landing page. The solution supports the creation of both large multi-page websites and a set of individual landing pages.

KRaken is a website builder combining landing page, e-commerce, SEO, blog, and marketing funnel capabilities. This solution enables the creation of multi-page sites where each page functions as a full landing page, requiring no programming skills or SEO specialist involvement.

The built-in e-commerce functionality is developed independently of 1C-Bitrix modules. The 'Start' edition includes a shopping cart, product offers management, and online payment via Yandex.Checkout integration. The 'Small Business', 'Business', and 'E-commerce + CRM' editions do not add e-commerce features; their capabilities match the 'Start' edition exactly.

The platform architecture ensures long-term site operation, allowing complete design and content changes without the need for a programmer.

KRaken is a landing page builder featuring an online store, SEO module, blog, and auto-funnels.

Its unique editing mode allows immediate access to element settings upon hovering, eliminating the need for deep expertise in the Bitrix platform. Website creation requires no programming skills; users simply fill in fields and select options, after which the system automatically generates neat and understandable content.

The built-in non-template landing page builder enables any page to become a standalone landing page with a custom design. The toolkit includes over 30 block types and more than 350 configuration parameters.

The SEO module is designed for non-professionals, automatically generating meta tags and checking page optimization across 10 criteria while offering specific recommendations for improvement.

The form builder supports auto-funnel creation without a programmer. Users can independently define the field composition, order, and names. Upon submission, the system can automatically send an email to the visitor, add data to a CRM, or redirect to another page.

The KRAKEN landing page builder by Concept includes modules for an online store, SEO, blog, and automated funnels. Upon installation, users gain access to demo site examples, including standard content and over 20 unique landing pages designed by marketing and design specialists. The product evolves based on user feedback, receiving new features without copying existing solutions.

The updated version supports full online store functionality. A convenient shopping cart is implemented with a slide-out panel, widget, and dedicated checkout page. One-click ordering is available for individual items and the entire order. The system allows creating custom units of measurement for any products or categories. Multiple currencies can be added to products with automatic price recalculation based on exchange rates. Users can define their own sets of payment and delivery methods available during checkout. Additional features include custom fields in the order form, automatic actions after purchase, inventory quantity management, and full interface responsiveness.

The Kraken landing page and online store builder by Concept includes modules for SEO, blogging, and sales funnel automation. The solution allows configuring any fields in order forms, automating post-purchase actions, and managing product quantity parameters, including minimum order thresholds and increment steps. Both the shopping cart and the entire site are fully responsive across all devices. The system supports product variations (SKU) and filtering.

All listed features are available in the Bitrix 'Start' edition, enabling the creation of a functional store without requiring more expensive licenses. The tool allows developing sites with unique designs without programming skills. Integration with Bitrix24 takes approximately 30 seconds, automatically recording leads into the Bitrix information block.

The package includes 33 block types and 3 menu variants. Header appearance settings offer 15 options. The color palette provides 14 base colors with the ability to define custom shades. Social media integration is implemented, featuring links to accounts, share buttons, and quick editing capabilities. Standard sections for 'News', 'Promotions', and 'Blog' are available for regular content publishing, where each item can be designed as a unique, non-template landing page.

An intelligent timer in the form block remembers visitors, and allows embedding third-party countdown timers anywhere on the page.

The built-in lead capture form builder includes 11 field types.

Product cards support customizable price formats, photo galleries, specifications, and a one-click order function.

The landing page builder uses the same technology as the CHAMELEON solution.

The package includes a collection of over 2,000 vector icons in various colors.

Integration with online payment services, including YooKassa, is available.

Demo content displayed on the demo site becomes accessible after purchase and installation. Designers and marketers have prepared this material as a ready-made foundation for your project.

The solution includes more than 20 diverse landing pages and examples of news, articles, products, and catalog sections. This volume of ready-made content is unmatched by other similar products.

KRAKEN is suitable for creating websites in any industry.

Target industries: industrial equipment and goods, construction services, financial and legal consulting, spare parts for special machinery, plumbing, HVAC equipment, clothing and footwear, beauty and health products, and beauty services.

Full design freedom for every page

The Kraken builder enables the creation of multi-page websites where each page can be a unique landing page with a custom set and sequence of blocks. This distinguishes the solution from standard templates with fixed structures.

Product cards include meticulously designed blocks that can be rearranged even within the standard template. If needed, a product page can be fully converted into a unique landing page. Standard site sections also gain a modern look when designed as landing pages.

KRAKEN is a landing page builder with an online store, SEO module, blog, and automated sales funnels, developed by Koncept.

The tool enables the creation of unique landing pages without relying on standard templates. Blocks on different pages can have independent designs and compositions, providing flexible layout capabilities. Implementation examples demonstrate support for multi-page sites with an unlimited number of unique landing pages, all created without programming assistance.

The system requires no programming skills to operate. The landing page builder in KRAKEN is functionally similar to the tool used in the CHAMELEON solution.

The LEAD SURVEYS module is not included in the base KRAKEN package and is available as a separate purchase. It is designed for lead collection and conversion optimization.

Using KRAKEN for a simple online store may reduce costs associated with purchasing a Bitrix license.

The development roadmap includes:

0. Closed pre-sale.

1. Current version: creation of websites with unique designs without programming skills, generation of an unlimited number of landing pages with individual styling within a single multi-page project.

The Kraken website builder enables the creation of landing pages featuring an online store, news section, blog, and automated sales funnels. The package includes 33 block types, 15 fonts, and 14 base colors with the option to select any custom shade. Header configuration offers 15 design variations, while the menu system supports three types, including a horizontal layout that adapts to any number of items. Each block provides 19 design settings, including the ability to set a video background from YouTube.

A fast editing mode is available for blocks, global page settings, and SEO parameters. Tools allow content adaptation for any country and language. Integration with Bitrix24 is completed in 30 seconds, automatically saving leads to a Bitrix information block; integration of capture forms via API with other services is also supported. Social media connectivity includes links to accounts, share buttons, and quick editing of Open Graph markup.

The built-in SEO optimization module allows page parameter configuration in a few clicks using an automatic analyzer. Modal windows with arbitrary content can be created and triggered. The product catalog supports an unlimited number of categories. Product cards accommodate any price formats, photo galleries, specifications, and a one-click order function. Sections for News, Promotions, and Blog are designed for regular content publication, where each item can be formatted as a standalone non-template landing page.

Support for multiple currencies with the option to add custom ones.

Unique lead capture form builder with 11 field types and automatic actions after submission: sending an email, a file, or redirecting to another site.

Compliance with Federal Law No. 152-FZ "On Personal Data". Ability to add a user agreement or other additional information. Request for consent to process personal data in lead capture forms.

Smart timer that remembers the visitor for form blocks, plus the ability to insert third-party countdown timers into any part of the page.

100% spam protection without using CAPTCHA.

Integration with Yandex.Metrica, Google Analytics, and Google Tag Manager for each landing page, with the ability to create goals for forms in a few clicks.

Full Tag Manager. Connecting third-party services without needing to edit the template.

Automatic generation of the landing page menu.

Responsive layout for all devices.

Composite support for faster site loading.

Built-in collection of 2000+ vector icons in any color.

Option to specify your own copyright or disable it completely.

The KRaken website builder by Concept allows creating landing pages with an online store, SEO module, blog, and marketing funnels.

The platform offers extensive capabilities for developers, including HTML code support in all fields, CSS file editing, and preservation of custom JavaScript scripts during system updates.

Version 2.0 introduces basic online store functionality for the Start edition. Integration with online payment services is available to automate payment processing. Smart search across the catalog and content sections has been implemented. New landing page examples and a new block addition interface are included. Enhanced settings are available for the sticky header and block design, including mobile device adaptation. Users can now create custom 404 pages and enable the 'Site under reconstruction' option. A comment system has been added for the blog, products, promotions, and news. The set of block types and display options for product lists, news, and blog posts has been expanded. Custom component embedding in the builder is supported.

Version 3.0 introduces catalog filtering.

KRAKEN is a builder designed for creating large, SEO-optimized multi-page websites where any page can function as a landing page. The platform features an advanced e-commerce module with trade offers in product cards and a built-in price calculator for goods and lead capture forms. It supports integration with Yandex.Market and Yandex.Real Estate, along with tools for building automated sales funnels, including examples for various niches. The suite includes new block types, conversion-boosting widgets, extended design settings, and marketing educational materials. The system allows for the creation of sites with a unified multi-level menu and supports an unlimited number of landing pages within a single domain.

In contrast to the CHAMELEON landing page builder, which focuses on creating multiple independent landing pages primarily for contextual and direct advertising, KRAKEN is intended for large-scale projects. CHAMELEON does not support building a single multi-page site with a shared navigation menu, whereas KRAKEN provides this capability.

The Kraken builder supports the creation of both multi-page websites with standard sections (product catalogs, news, articles, special offers) and independent landing pages on various domains and subdomains. Each page within a standard section, such as product cards or categories, can be designed as a fully unique landing page. The system is suitable for SEO promotion targeting both low-frequency and high-frequency search queries.

General iT can implement “KRAKEN — a landing page builder with an online store, SEO module, blog, and automated sales funnels”, from installation and initial setup to project-specific customisation.

UPDATE HISTORY

What’s new

133 releases
3.7.13 (02.06.2026)Latest update

Attention! Before installing the update, make a full backup of the site.

Additional security fix.

3.7.12 (30.05.2026)

Attention! Before installing the update, make a full backup of the site.

The following sections have been improved in this update:

forms and message sending;

checkout process;

administrative section and module settings;

AJAX handlers and client-side scripts of the template;

integrations with amoCRM and external services;

processing of SEO settings and service data.

Additionally, the stability and security of the module have been improved.

3.7.11 (28.05.2026)

Fixed a timer error in the landing page builder within the 'Form' block.

3.7.10 (08.05.2026)

Attention! Before installing the update, make a full backup of the site.

Correction of the SEO module functionality.

After installing the update, it is recommended to verify the correct display of data from the SEO module on the site (H1, Title, etc.).

3.7.9 (23.09.2025)

Attention! Before installing the update, make a full backup of the site.

Optimization improved for PHP 8.4.

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