What this solution does
Marketers, SEO specialists, and developers frequently encounter issues with the accuracy of web analytics data. Changes to analytics settings can cause counters to stop working or function only on specific sections of a site. When updating the design, modifying, or creating new templates, developers often forget to restore analytics code blocks, especially if they were not notified. Working on a development server (dev) also distorts statistics with incorrect data. If multiple remote employees are simultaneously updating site content, the risk of errors increases significantly. These situations force marketers to spend time filtering erroneous data, reducing overall efficiency.
The 'Yandex.Metrica' module for 1C-Bitrix addresses these issues by integrating the site with the Yandex.Metrica web analytics service. Its key feature is centralized counter management via the system administration panel, allowing for adding, removing, and modifying settings.
The module supports multi-site operation, allowing a separate counter to be configured for each site. Actions performed by administrators and registered users are excluded from statistics collection.
General iT can install and configure this module and check how it works on your website.