Rick.ai — end-to-end analytics with verification of your metrics accuracy

What this solution does

Rick.ai provides end-to-end analytics with verified metric accuracy. The system transparently displays data quality by validating information through more than 35 algorithms. It enables users to assess advertising budget efficiency and identify opportunities to increase sales.

The platform assists in reallocating and planning budgets toward successful campaigns, finding growth points, and optimizing strategies to improve ROI. Users can track the impact of updates to determine which changes yielded results and which did not.

Analysis capabilities include tracking customer paths across acquisition and warming channels, as well as calculating metrics by landing pages, devices, user types, and over 40 filters and groupings. The system displays key performance indicators such as ROI, DRP, CPL, CPO, and others using data from the website and orders from Bitrix CMS.

Rick.ai supports detailed evaluation of Google Ads, Yandex Direct, VK, Facebook*, Instagram*, MyTarget, SEO, blogs, and email campaigns down to placements and keywords. Automated data collection from ad accounts, the website, and CRM allows for assessing advertising effectiveness at stages preceding CRM statuses and payments.

The service works with the standard Google Analytics tracking code. To connect, simply authorize via your Google account. Once connected, the system analyzes historical data and immediately displays metrics for traffic channels and conversions.

The tool identifies and corrects errors in Google Analytics data, ensuring accurate calculation of business metrics and preventing erroneous conclusions.

Data accuracy is transparently evaluated using more than 35 verification algorithms. If accuracy drops, the system generates a step-by-step guide with recommendations for improvement.

Support is available to answer questions and assist with analytical tasks.

*Meta Platforms Inc. (Facebook, Instagram) activities are banned in the Russian Federation

General iT can connect “Rick.ai — end-to-end analytics with verification of your metrics accuracy”, install and configure the module, and make sure the integration works correctly.