AI Metric - Web analytics for a website. Visitors, UTM, sources, goals, conversions

What this solution does

AI Metric is a web analytics system operating directly on your website. It tracks visitors, clicks, transitions, and traffic sources. All data is stored in your Bitrix database, not on external servers.

Why you need it

You invest in advertising, social media, and email campaigns and need to understand which channels bring clients and which waste the budget. AI Metric displays this information directly within the Bitrix admin panel. The solution works without third-party counters, external scripts, or the transfer of visitor statistics outside your site.

All reports are generated inside your website. Data resides in your database. The service will not go offline, block accounts, or lose history. You are not dependent on the availability of external systems. If you already have Yandex Metrica or Google Analytics connected, they will continue to function normally and will not interfere with AI Metric.

What you will see

Advertising and promotion channel effectiveness

Information on where visitors come from: direct access, search engines, social networks, referrals from other sites, email newsletters, and paid advertising.

Detailed analysis of UTM tags: utm_source, utm_medium, utm_campaign, utm_term, utm_content. This allows you to identify which campaign, ad, or keyword brought the visitor.

Advertising system tags: gclid, yclid, fbclid, and others.

The AI Metric module by Abricos provides detailed web analytics focused on traffic quality and marketing effectiveness. The system analyzes conversion for each source and campaign, showing not only the number of visitors but also the percentage who reached the defined goal.

Sales reporting includes orders and revenue broken down by first-click and last-click sources. This allows precise identification of which advertising channels attract new customers and which contribute to closing sales.

The module tracks buyer behavior and product popularity. It implements an e-commerce funnel visualizing the path from the initial visit through product viewing, adding items to the cart, checkout, and order completion. Analytics reveal where users drop off and how this distribution varies across different traffic sources. A dedicated product report displays which items are viewed, added to the cart, and removed from it.

Automatic collection of e-commerce data is performed via the dataLayer. Supported integrations include GA4, Universal Analytics, Yandex Metrica, and the Bitrix catalog component. No separate goal configuration is required.

Aggregated data on orders, revenue, and average check size is available, grouped by sources and campaigns.

Website behavior analysis includes statistics on popular pages, entry and exit pages, time spent on page, and scroll depth. The 404 error page report shows where users land on non-existent pages, enabling quick identification of broken links in advertising and on the site itself.

The module constructs visitor paths, identifying connections between pages and navigation chains. It also tracks clicks on partner website links, transitions to external sites, file downloads, clicks on phone numbers and email addresses, and form submissions.

Goal builder without a programmer: create goals based on element clicks, form submissions, page visits, dataLayer events, scrolling, time on page, visit depth, and JavaScript calls. Each goal has its own cost and tracking rule.

Traffic and audience

Statistics on visitors, new and returning users, visits, page views, view depth, average duration, and bounce rate. Daily trend tracking.

Breakdown by devices, browsers, operating systems, languages, countries, and cities, plus hourly activity data.

Visit log: detailed record of each visit showing the source, pages viewed, and actions taken.

Key advantages

Operates immediately after installation without requiring page markup.

All data remains on your site. No external services, third-party scripts, or sharing of visitor statistics with third parties.

Compatible with other analytics systems: does not conflict with Yandex Metrica or Google Analytics, allowing simultaneous use.

Supports multiple websites on a single installation with separate reports for each site.

Export any report to CSV format for opening in Excel.

Bot and search engine crawler filtering: statistics reflect only real people.

Option to exclude internal visits by user groups, IP addresses, and site sections. Administrators are excluded by default.

Report access rights are configured using standard Bitrix platform tools.

Automatic cleanup of old data is performed according to the storage period you specify.

Privacy: the system allows ignoring visitors with the Do Not Track parameter active and starting data collection only after consent for cookies is obtained. Geolocation is disabled by default.

General iT can handle the implementation of “AI Metric - Web analytics for a website. Visitors, UTM, sources, goals, conversions”, from installation to configuration and compatibility checks.