AmoCRM — integration with the website. Forms, events, orders

What this solution does

Module for automatic integration of a website on the 1C-Bitrix platform with the amoCRM system. The solution ensures the transfer of data about potential clients and orders, connecting the web resource with the customer relationship management system.

Problems solved by the module:

Loss of potential clients — submissions from web forms do not reach the CRM system in a timely manner.

Manual data processing — managers spend time transferring information from forms to the CRM.

Lack of source analytics — inability to track the effectiveness of advertising campaigns.

Fragmented data — information about orders and clients is stored in different systems.

Processing delays — lack of instant notifications about new leads.

Implementation results:

Automatic transfer of all submissions to amoCRM without loss.

Reduced lead processing time by managers.

Full analytics on traffic sources and advertising effectiveness.

Centralized storage of client and order data.

Instant notifications to managers about new submissions.

Functional capabilities:

Web form integration

Automatic processing of all web forms created in the 1C-Bitrix Web Forms module.

The module automatically processes events from website forms. Upon data submission, contacts are created with automatic recognition of name, phone, and email fields. Deals are generated based on the form name and all submitted parameters, with detailed information saved in deal notes.

Integration with online stores enables automatic deal creation for orders. The exact order amount, product details, delivery method, and payment information are transferred. Products are created in the amoCRM catalog and linked to the corresponding deals. Customer information is saved in the contact card.

Built-in analytics support UTM parameters (source, medium, campaign, content, term) and integrate with Roistat, OpenStat, and Yandex.Metrica. The system tracks the effectiveness of Google Ads, Yandex.Direct, and Facebook campaigns, automatically populating statistical fields and identifying the source of each lead.

Intelligent data processing includes automatic field recognition based on form names, validation of phone numbers and email addresses, and handling of non-standard field names. Additional data is stored in deal notes. The module is designed for straightforward configuration.

The AmoCRM module for website integration automates the transfer of forms, events, and orders without requiring advanced technical expertise. This ready-made solution helps prevent lead loss, reduces response time to customer inquiries, and improves advertising campaign analytics. It automates routine manager tasks and centralizes customer and order data, eliminating the need for additional development or complex configuration.

General iT can install and configure this module and check how it works on your website.