MyTracker - Analytics from VK

What this solution does

MyTracker is an analytics and attribution system for mobile applications and websites. The tools ensure measurement accuracy, covering attribution, product metrics, predictive analytics, and fraud protection.

Analytics for apps and websites

Work with comprehensive product data in a unified system that combines information from mobile applications and websites.

Ad effectiveness and user acquisition

Comprehensive tools for managing ad campaign attribution: tracking installs, handling deep links, audience segmentation, and outdoor advertising tracking.

Product analytics

Analyze user behavior using flexible tools: unlimited custom events, custom funnels, and segmentation.

LTV forecasting

Machine learning algorithms calculate revenue forecasts with 90% accuracy for any app category and payment type. Forecasts by individual campaigns are available directly in the interface.

Raw data API

Store and export data of any volume. Create customized reports using the MyTracker API without restrictions.

Fraud protection

Fraud Scanner module for fraud protection.

Protects applications from all types of mobile fraud. This allows you to focus on product development while ensuring the security of your advertising budget.

MyTracker provides precise calculation and management of ROI. The platform supports any application monetization model, including in-app purchases, mobile subscriptions, ad mediation, and offline payments.

General iT can install and configure this module and check how it works on your website.