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MODULE FOR 1C-BITRIX
Integration between Bitrix24 (Box) and Roistat (end-to-end business analytics system)
Roistat calculates metrics based on actual sales data, accounting for low-quality leads, active deals, as well as refusals and returns. The system aggregates data from any advertising source into a single database and displays business metrics in a clear format.
Roistat calculates metrics based on actual sales data, accounting for low-quality leads, active deals, as well as refusals and returns.
The system aggregates data from any advertising source into a single database and displays business metrics in a clear format. Effectiveness is tracked not only for top channels (Yandex.Direct, Google Ads) but for any others, from forum posts to price aggregators.
The platform supports 23 business metrics: CPC, CPO, CLV, ROI, average check, profit, revenue, expenses, and others. This allows identifying keywords that generate real sales, evaluating customer acquisition costs, determining the most profitable managers, and updating average check data.
Automatic expense import is provided for popular advertising channels: Yandex.Direct, Yandex.Market, Google Ads, VKontakte, Target.Mail, myTarget, and others. For other sources, including Avito and forums, manual expense entry is supported.
The functionality includes multi-channel analytics.
The Roistat integration with Bitrix24 provides cross-channel analytics with support for attribution models: first click, last click, and multichannel. The system tracks the customer journey from the first touchpoint to purchase, evaluating the contribution of each advertising channel.
The phone number masking feature analyzes call effectiveness tied to final sales. Key metrics are displayed, including the advertising source, final deal value, and search query.
The report builder allows creating custom reports in seconds. Data can be grouped by managers, landing pages, cities, and other parameters.
Free SMS notifications can be configured to track key business metrics and new leads in real time.
Additional capabilities include profit-based split testing, ROI bid management, an events calendar, and lead capture.
General iT can install and configure this module and check how it works on your website.
UPDATE HISTORY
When the module is removed, additional fields will no longer be deleted
Added module version retrieval
When converting a lead into multiple deals, all converted deals for the lead are added to the Roistat project
Added support for the Date\Time type for additional fields
Added an additional API endpoint for version retrieval. The link format depends on the version
Fixed compatibility errors
Bug fixes
Bug fixes
bug fix
Errors fixed
Errors fixed
Errors fixed
Errors fixed
- Enhanced support for Windows code pages
- Enhanced contact information export
- 'Deal Type' field added to export
- 'Lead Source' field added to export
YOUR PROJECT INFRASTRUCTURE
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