Easy Analytics: Universal Analytics integration

What this solution does

The Easy Analytics module provides partial integration of Google Analytics Enhanced E-commerce with 1C-Bitrix. It automatically sends transaction data to Google Analytics when a new order is created on the website or in the admin panel.

The module enables tracking of advertising channel effectiveness down to the level of individual ads and keywords. To ensure accurate source attribution, it is recommended to apply UTM parameters to advertising campaigns.

In addition to recording new orders, the module transmits updates to existing orders, including changes to the total amount, shipping cost, and the list or quantity of items. It also supports data transmission for order cancellations and deletions.

The transaction data includes:

- Order number;

- Order total;

- Shipping cost;

- Tax amount;

- Coupon or promo code;

- Order items: SKU (ID), name, price, quantity, category, brand, and product variant.

When an order is sent, an additional event is triggered containing the value and the order number in the event label. Orders belonging to the same user are linked via UserID.

The module requires 1C-Bitrix version 16.0.0 or higher with the Online Store module installed.

The module does not provide full functionality for Enhanced E-commerce. For questions regarding the implementation of comprehensive end-to-end analytics, please contact the developer.

General iT can install and configure this module and check how it works on your website.