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Why Businesses Are Returning from Marketplaces to Their Own Sites

We analyze why brands are increasingly seeking to reduce their dependence on marketplaces and develop their own websites as independent sales channels

Анна Савина
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A marketplace provides access to a large audience, but at the same time, businesses incur commissions, face restrictions, and become dependent on an external platform. The video explains why a proprietary website is becoming a critical asset for business

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