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Decisions, teams and digital services.
Nearly one billion rubles in bonuses over six months reflects advertiser support, not revenue. I analyze how to evaluate a store campaign while accounting for these bonuses.
Yandex's new status is tied to buyer experience. I analyze the published criteria for stores and how reputation management benefits businesses even without the special badge.
The new Metrica report lets you compare your metrics against industry standards. I explain how to select a comparable group and avoid mistaking an average value for a mandatory sales target.
In September, Yandex introduced seasonal terms for display ad formats. I analyze what an impression discount means and what business owners should verify before launching a campaign.
Starting September 21, Yandex Direct will begin combining product and catalog page promotion. I explain how to verify your assortment, filters, and reports after the automatic transition.
