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MODULE FOR 1C-BITRIX
ExperimentSite
The module generates XML and CSV feeds from 1C-Bitrix data for integration with Yandex Search, Yandex.Direct, Yandex.Business, Yandex.Real Estate, and Avto.ru. The solution is designed not only for product catalogs but also for exporting information about doctors, clinics, services, educational courses, real estate, cars, hotels, airline tickets, and other offers.
The module generates XML and CSV feeds from 1C-Bitrix data for integration with Yandex Search, Yandex.Direct, Yandex.Business, Yandex.Real Estate, and Avto.ru. The solution is designed not only for product catalogs but also for exporting information about doctors, clinics, services, educational courses, real estate, cars, hotels, airline tickets, and other offers. Data sources include InfoBlock elements and sections, as well as Highload blocks.
Configuration is performed within the 1C-Bitrix administrative panel: select the format, specify data sources, map fields, and obtain a direct link to the ready file. External export scripts or manual XML assembly are not required.
Supported formats:
Yandex Search and Services
Products — YML feed for Yandex.Market.
Doctors — data on doctors, clinics, services, offers, and reviews for enriched Yandex Search results.
Services — information on organizations, categories, and service offers for Yandex Search.
Education — courses, categories, and course bundles.
Real Estate for Search — offers and residential complexes for Yandex Search.
Apartments — additional details on real estate objects in search results.
Business — organizational branches and departments for Yandex.Business.
The module generates specialized feeds for integration with Yandex and Google advertising systems.
A YRL feed containing real estate listings is produced for Yandex Real Estate.
For Yandex Direct in the 'Advertising Goods' section, a product YML feed is created with category and collection structures.
An XML feed with vehicle and catalog data is prepared for Avto.ru and Yandex Direct.
CSV feeds are generated for the Unified Performance Campaign in Yandex Direct using Google Ads formats. These cover hotels and vacation rentals, airline tickets, travel services, as well as universal and special categories.
General iT can install “Feeds for search and advertising”, configure its settings and verify its operation in the existing project.
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