Maximizing Profit in Direct: Why Stores Need Accurate Order Data
Yandex is advancing its strategy with dynamic margin calculation. I examine how data errors hinder evaluating advertising based on actual business results.
Альбина
3 minViews5
GENERAL IT · JOURNAL
SEO
Search, content and organic traffic growth.
Google Adds Search Profile Icon: Who It's For and Whether It's Available in Russia
Google's new guidance from September 16 concerns author and content subscriptions. I explain how this differs from page promotion and why Russian sites should not rush to implement it yet.
Альбина
3 minViews1
A Click on a Phone Number Is Not a Call: How to Evaluate Inquiries from Yandex Direct
In its September review, Yandex highlighted Direct's built-in call tracking. I explain how to link calls to ads without mistaking repeat inquiries for new sales.
Альбина
3 minViews1
Google Clarifies Favicon Formats: Why a Store Icon Might Disappear from Search
Documentation updates list supported formats without changing the rules. I explain what to check if the icon appears in the browser but is missing from search results.
Альбина
3 minViews0
AI Recommends Different Products for the Same Query: Why It's Too Early to Measure Store Promotion with a Single Answer
A recent audit of AI recommendations revealed inconsistent answers and sources. I explain how to verify store visibility and which product data is truly useful.
Альбина
3 minViews2
"Good Place 2026": How to Prepare Your Store for Traffic from Yandex Maps
Yandex announced autumn promotion terms for award winners. I review what to check in the listing, on the website, and at the pickup point before ad spend increases.
Альбина
3 minViews0
How to Block AI Training While Preserving Search: What Changed in Cloudflare Settings
Cloudflare has separated the management of search bots from AI training. I explain why broadly blocking bots can impact SEO and what to check after adjusting the settings.
Альбина
3 minViews0
New Redirect Module in 1C-Bitrix: How to Change Your Catalog Without Losing Visitors
whatAsoft has released a redirect management tool. I explain how to prepare for product URL changes and which errors even a convenient module cannot fix.
Альбина
3 minViews0
Google Expands Local Business Search Blocks in Europe: Who Needs to Prepare Their Site
On September 18, Google added local business to its special search results documentation. I explain the requirements for direct providers and aggregators, and what this means for international SEO.
Альбина
3 minViews0
SEO Filter in Skyshop: Which Catalog Pages Should Be Indexed for Search
Skyshop has added landing pages and an SEO filter. I explain how to select useful characteristic combinations and avoid turning your catalog into thousands of empty pages.
Альбина
3 minViews1
Chrome Starts Measuring Ad Load: What New CrUX Data Means for SEO
CrUX now includes four experimental ad metrics. This is a reason to audit page quality, but not grounds to declare a new Google ranking factor.
Альбина
3 minViews0
Google Changes How Reputation Abuse Rules Apply to Third-Party Content: What Matters for Blogs
Starting August 30, penalties for reputation abuse apply differently inside and outside the European Economic Area. I analyze this change and its implications for corporate blog editors.
Альбина
3 minViews0
Yandex Direct Updates Geotargeting: Why a Visitor from Another City Could Be Your Customer
Yandex now considers more signals about a user's region of interest. I explain how to evaluate such traffic and align your ads with your online store's delivery zones.
Альбина
3 minViews0